Adbiz

As NBCUniversal promoted its array of digital and linear content at its Upfront on Monday, sending the message that it can do what no other company can do for marketers, new research suggests "snackable" video content hubs are vitally important to CMOs looking for more brand recognition.

Believe it or not, the impact and structure of one memorable college graduation addresses provides a bevy of public speaking learning lessons for broadcast media executives. Veteran PR professional and public speaking coach Rosemary Ravinal outlines these key takeaways in this column.

In the closing moments of the 2023 Hispanic Radio Conference, a coalition of broadcasters and vendors was formed that has since turned into the Hispanic Radio Alliance. In the last hour of this year’s Hispanic Radio Conference, the Alliance will again take the floor — this time as a panel — to discuss the journey ahead.

The 2024 finalists range from regional to large advertising agencies and radio stations as well as national and local advertisers from business categories including automotive, consumer packaged goods, entertainment, healthcare, nonprofits, quick-serve restaurants, retail, telecommunications, travel and hospitality.

For marketers, a multimedia approach that includes digital and linear media is the winning recipe to a successful advertising campaign when seeking U.S. Hispanic consumers. Fresh takeaways from Cumulus' Pierre Bouvard and Nielsen VP Insights only strengthen this point.

The owner of the NBC and Telemundo TV networks is collaborating with Instacart on a new retail media partnership designed to provide additional opportunities for consumer packaged goods-focused advertisers. The goal? Better strategic audiences across NBCUniversal's streaming platforms.

So why do we feel the need to announce the absence of further ado? This trope is one of seven tired phrases that can affect the overall impact of your messages, public speaking expert Rosemary Ravinal writes in this column.

While streaming is undoubtedly the leading platform to connect with Asian American, Native Hawaiian and Pacific Islander audiences, the use of devices widely varies. Viewership of TV-connected devices outpaces traditional live TV by more than an hour and a half a week. 

How aware and worried are marketers about digital ad fraud? The Video Advertising Bureau (VAB) investigated that question and presents its findings in a newly released report produced with the help of Advertiser Perceptions.

The Radio Advertising Bureau is bringing to life a new training certification program tailored to content creators in broadcast radio and audio. The course is built upon RAB’s certified Radio Marketing Consulting course, the organization to be led by Mike Hulvey said.

PR expert and public speaking coach Rosemary Ravinal once asked herself the following question: If the term “executive presence” is a measure of desirability on a dating site based on a static image, does that lessen the importance of those qualities in the business world? To satisfy her curiosity, Ravinal consulted a few friends at recruiting firms.

What Hispanic radio needs to know about growing their share of the market with agencies and where the opportunities and the challenges lie remains integral to achieving ROI growth and combating those pesky "macroeconomic headwinds." Learn about the fresh opportunities that could be awaiting you at the 2024 Hispanic Radio Conference.

GenAI and game engines are transforming content creation and production in the TV industry, Yet, activism is also growing in the media sector, with the industry facing pressure from activist shareholders and writers’ strikes protesting streaming royalties and new technologies. These are some of the key findings in Arthur D. Little’s State Of The Media Market 2024 report, an annual analysis of the global trends impacting the media, sports, and entertainment sectors.

The media and advertising landscape is in its next phase of its evolution as global media leaders now look to data, AI and a more collaborative client-agency approach to navigate an era of rapid change and drive efficiencies in transformation. Yet, one obstacle stands out.

Mentoring and Inspiring Women in Radio Inc., the non-profit organization dedicated to the advancement of female leadership in radio broadcasting, has revealed who has been select as the recipient of its inaugural "Impact Award." The honor goes to the retiring RAB President/CEO.