NBCU Welcomes A Global Ad Exec As A U.S. Ad Sales Leader Leaves
"After much deep thought and contemplation over the past months," Laura Molen is exiting NBCU. At the same time, a new Managing Director and EVP of Global Advertising and Partnerships has been hired and will be working from London, effective January 16, 2023.
Nielsen chosen by P&G to provide integrated services in the U.S.
The Nielsen Company announced today it has extended its agreement with The Procter & Gamble Company to provide U.S. consumer marketing information and insights....
Clinton vs. Trump: Almost Even, On TV
Media Monitors data show that, thanks to PACs, the gap is narrowing in the number of TV spots aired.
Networks drop rates in upfront
The Wall Street Journal reports advertisers are getting cheaper rates in the upfront fray than a year ago for the coming TV season. Both sides had been locked in a tug-of-war over prices since May
Disney launches media review
It includes both planning and buying duties on its movies, theme parks, consumer products and Disney Channel. The account has been held by Publicis...
Frito-Lay sued over all-natural claim (video)
Should genetically-modified ingredients qualify as all natural? That’s what a judge will have to decide. But this is not the first class action suit...
New GM campaign showcases OnStar
Celebrities are accustomed to special treatment and so are OnStar customers. The "OnStar treatment" is available to drivers of most GM vehicles, whether or...
Consumers ‘Willing to Spend’ Even as Growth Slows
Shoppers are still willing to buy even as smaller job and wage gains and high interest rates are slowing the growth of consumer spending. That's a key finding of fresh information released by the National Retail Federation.
Carl’s Jr radio spot skirts TV ad ban (video)
Carl’s Jr has come up with a novel way to get around the New Zealand ban of its American TV commercial. The Commercial Approvals...
Kyle Busch apologizes to Toyota after negative rant
NASCAR racer Kyle Busch apologized 10/4 after a rant against Toyota Racing Development after subpar fuel mileage cost him a win at Dover International...
Borrell: 2013 Auto Advertising Outlook
A new study from Borrell Associates says there will be an increase in automotive ad spend, but those dollars will continue to move away...
The Tacher Company signs GEOS Comm.
Independent rep firm The Tacher Company has aligned with GEOS Communications which O&Os three stations in the Wilkes-Barre/Scranton, PA market. GEOS Communications Stations include:
WNKZ...
Rethinking The Network Essential: The Business Card
One of the biggest changes seen with post-COVID networking and business conference interaction involves business cards. Some used new technology to make their cards stand out — and make these professionals noticed. It's perfect business intelligence for those attending next week's Forecast conference in New York and other big events in 2023, courtesy of Rosemary Ravinal.
Fast Food’s Spot Cable Satisfaction
Three of the top brands in the latest Media Monitors Spot Ten Cable report represent quick-service restaurant chains found across the U.S. Which of them is on top? Don't look at the picture accompanying this article.
Foreign-Language Homes Reach A New High
In America's five largest cities, some 48% of residents now speak a language other than English at home. If you own a broadcast media property, in particular in such locales as Chicago, Houston, or Phoenix, perhaps offering content appealing to these consumers would be prudent.