No more “I wish I were an Oscar Meyer Weiner…?”
The Oscar Mayer brand is launching the largest ad campaign in its 125-year history. “It Doesn’t Get Better Than This” marks a new direction...
North Carolina, Time Warner Cable partner on tourism
In an effort to attract visitors, the North Carolina Division of Tourism has formed a partnership with Time Warner Cable Media to air long-form...
National Grid names Mullen AOR
Mullen is the new AOR for National Grid, one of the largest energy delivery companies in the U.S. Mullen was awarded the business following...
PTC slams Kate Upton Mercedes Super Bowl ad
Kate Upton’s Mercedes-Benz Super Bowl ad is just as one would expect; sexy. But is it too racy for television? The Parents Television Council...
FOX roadblocks iheartradio app to promote ‘Glee’
FOX is the exclusive sponsor of Clear Channel’s iheartradio application on the iPhone and BlackBerry 5/18 and 5/19 to promote the preview event for...
Global Smart TV Sales Growth Returns
The global TV market is forecast to show signs of recovery in 2022 and beyond, thanks largely to improvements in the supply of large LCD panels — the primary obstacle manufacturers struggled with in 2021.
Courvoisier launches campaign to "Find Greatness Within"
Beam Global Spirits & Wine and Courvoisier Cognacannounced the launch of "Find Greatness Within," the brand's first advertising and positioning campaign since 2005. The...
Emmis Radio offering endorsement opportunities
Emmis Radio announced a partnership with former dMarc principals Ryan and Chad Steelberg’s Brand Affinity Technologies to offer advertisers access to 3,000+ athlete and...
P&G’s Pritchard Offers ‘New Habits for Multicultural Growth’
Appearing at the ANAs Multicultural Marketing & Diversity Conference in San Diego, P&G marketing head Marc Pritchard spoke of what he calls "the entrenched habits in how we do marketing." He also outlined a path to building new habits he says are needed to widen the opportunity for multicultural marketing.
An iHeart Alignment Arrives For Mr. Master
It's a subsidiary of Banyan Software that supplies radio stations with compliance and content distribution software. And, it is starting off 2024 by celebrating the closing of licensing deals across two iHeartMedia units and all radio stations.
Carat wins Outback Steakhouse, Carrabba's
OSI Restaurant Partners has awarded its media account for Outback Steakhouse and Carrabba's to Carat. The 110 million assignment will include on and offline...
At Liberty To Rise To The Top
There's a new leader at Spot Cable, according to the latest Media Monitors report. It shows that the medium is a hotbed for activity for one potent category that's strong across both radio and broadcast TV, too.
Brand Stability Continues At Spot Radio
What are the most active brands using spot radio? The list of companies isn't so different for the week ending April 4 than it was in the prior week. And, that's good news for Radio.
A DIY Home Brand’s Surge To The Top
When the year closes and the spot plays are fully tabulated, two brands will likely compete for the No. 1 spot on Media Monitors' Spot Ten Radio report for 2018. One is GEICO. The other is the company that just jumped into the top slot in the latest report from the iHeart-owned ad tracking service.
A Fresh Reason To Trumpet Radio’s Importance
Once again, our editor-in-chief found himself a passenger in a shared ride vehicle where the audio selection of choice didn't involve Spotify or Pandora, or SiriusXM. It once again sends the message that Radio needs a unified pitch to marketers to reinforce its importance — especially today, given the millions raised for charity by AM and FM listeners.