June auto sales slowing over latest downturn?
US auto sales stalled in June amid fears that the fragile economic recovery is sputtering, industry data showed Thursday. "We've talked a lot about recovery but it doesn't seem
Five Great Sales Pro Role-Playing Tips
"Take your sales meetings to the next level with stellar role plays," says expert sales trainer Barrett Riddleberger in this latest column. Try these five ways "to rock role plays with your sales reps" and see what the results are. They just may provide a spark with a lagging AE.
The Ideal Profile for Outside Sales Reps
Research conducted by Media Information Bureau columnist Barrett Riddleberger, an accomplished sales training consultant, shows that there is a psychological "ideal" for a Hunter sales rep. He's now offering a template for hiring sales superstars, and RBR+TVBR Members can download it by clicking here.
NABOB, NNPA left out of tobacco ad buy
On 1/23 Target Market News broke the story that DOJ and the largest tobacco companies had negotiated a consent order in the long running...
M3 Creative to produce for AMEX, iTunes, NBC Universal
M3 Creative, formerly M3 Television, will produce webisodes for American Express, as well as new high-profile featurettes appearing on iTunes and elsewhere for NBC...
Marketing to Asian Identity, Not Assumptions
As with Hispanics, marketing to Asians must be nuanced because of the complexity of their demographics. Mario X. Carrasco, co-founder and Principal of ThinkNow, a market research agency based in Southern California, elaborates on the subject in this Media Information Bureau installment.
How Radio Targets College Hoops Fans
How can radio sell to the March Madness consumer?
Report: TV’s currency will change, but not to C7
Brian Wieser, Pivotal Research Group analyst, says in a new report that broadcast networks have become increasingly vocal in recent weeks about their intention...
NY AG settles with Pediasure
New York’s Attorney General Eric Schneiderman says his office has reached a settlement with Abbott Laboratories for conducting a misleading campaign for its Pediasure...
CBS “unleashes” campaign for Greatest American Dog
In a new campaign to promote the new summer reality series Greatest American Dog, the CBS Marketing Group unveiled pack of promotions designed to...
The InFOCUS Podcast: Ed Christian … And A Q2 Review
This InFOCUS Podcast, presented by dot.FM, offers a synopsis of the Q2 reports released Wednesday by Fox Corporation and Roku, and on Thursday by Beasley Media Group and Urban One. There's also great comments about the use of "audio" vs. "radio" from Saga head Ed Christian. LISTEN HERE
Vongo and Domino’s begin two month campaign, sweepstakes
Starz Entertainment and Domino's Pizza announced details on a two month, co-marketing and promotional campaign that features a free 30-day trial to the Vongo...
Ford launches "Swap My Ride"
Ford has launched "Swap My Ride," a secret stunt in which folks who had recently bought new cars from competitors traded them temporarily for...
MIW Inaugural ‘Impact’ Honor Goes To Retiring Farber
Mentoring and Inspiring Women in Radio Inc., the non-profit organization dedicated to the advancement of female leadership in radio broadcasting, has revealed who has been select as the recipient of its inaugural "Impact Award." The honor goes to the retiring RAB President/CEO.
Purina chooses SMS advertising to reach pet owners
Nestlé Purina PetCare has tapped Limbo, a mobile entertainment company, to sponsor daily, free text message alerts for pet lovers. Through Limbo's advertising-supported text...