Late Campaign Decisions Push Back Political Ads
Late ad spend decisions by the Trump campaign push back political ad revenues for Sinclair’s television stations.
Web ad contracts cancelled over California nexus tax
California has become the first state in the nation to require retailers who advertise in the state to collect California sales tax on their...
Former LA mayor Riordan launches radio campaign
Richard Riordan launched a statewide radio effort this week to encourage Latinos to vote and to consider the Republican Party. Riordan is featured in...
UCC launching gay-affirming campaign
The United Church of Christ will launch a two-week, pre-Easter ad blitz on Sirius Satellite Radio, beginning 3/10. During the two weeks before Easter,...
MRC Gives Nod To Nielsen Digital TV Measurement
Digital in TV Ratings launched in 2015. It's currently in use by such clients as ABC, CBS, ABC pay-TV network Freeform and Univision
Boston Market names Fallon AOR
Boston Market has assigned its advertising account to Fallon Minneapolis. The announcement follows an accelerated search for an ad partner that will help the...
Letter To the Editor: Uvalde, Tex., Still Has A Local Radio Voice
On July 1, RBR+TVBR informed its readers about the sudden closure of South Texas Radio, which operated the lone locally focused English-language and Spanish-language radio stations serving the Texas communities of Eagle Rock and Uvalde, the site of a recent school shooting. While these broadcast stations are silenced, a local internet radio operator shares that his three-year-old operation stands tall — now as the lone voice of a grieving community.
Aflac using radio, TV, online, print for new campaign
Aflac announced the launch of its new integrated B2B campaign, "Aflac for Business," features television, print, online and radio components showcasing how Aflac can...
A Rogue TV Move For An Auto Brand
There's some exciting activity being seen at spot television as the final days of Q1 2021 are upon us. Automotive advertising can been seen. What's intriguing is what brand is the leader.
NYMRAD to honor top 25 advertisers at holiday party
New York Market Radio Association (NYMRAD) celebrates 25 years of serving the needs of radio stations, representatives and the advertising community. This year the...
Cabo Wabo now available via Skyy Spirits; campaign to follow
Skyy Spirits is now the official marketer and distributor of the Cabo Wabo Tequila line in the US. The tequila portfolio, originally created by...
IdeaCast opens national ad sales office in NYC
IdeaCast, an independent provider of television programming and advertising to fitness centers and health clubs, has named ad sales vet Jason Brown as the...
Strauss Radio Strategies wins Platinum, Gold Hermes Awards
Strauss Radio Strategies (SRS), provider of strategic radio media relations services, is the recipient of a Platinum and Gold 2010 Hermes Creative Award in...
Nielsen's local ratings move draws agency ire
Media agencies are none too happy about Nielsen's recent decision to yank its live local TV ratings beginning in January and replace them with...
AIG launches “Thank You America” (video)
The effort thanks America for its support during the global financial crisis, as well as highlighting AIG’s recovery, commitment to the communities it serves,...