Insurers Solid On The Top For Cable Spots
In last week’s Media Monitors Cable Spot Ten report, GEICO remained at number 1
A ‘Transparent’ Look At Video Ad Spend So Far In 2025
It's a snapshot of what moved the needle during the first half of 2025 at the "ad-first" measurement level as determined by iSpot. The data include streaming, linear, verticals, sports, and creative performance.
More Ads Roll Out From Pandora
Attention, streaming audio consumers: There's another hoop to jump through to hear your favorite music on Pandora. And, it involves a video advertisement—something Pandora desperately needs to keep the profits flowing in.
Target, Neiman Marcus partner with ABC
It’s a holiday integration with ABC’s hit series “Revenge”: In addition to unveiling their holiday collection, Target and Neiman Marcus will be the sole...
Brand Stability Continues At Spot Radio
What are the most active brands using spot radio? The list of companies isn't so different for the week ending April 4 than it was in the prior week. And, that's good news for Radio.
Advocacy group targets both parties
The Club for Growth does not want the Senate to approve a bill that would combat greenhouse gas emissions, and is targeting senators in...
Virgin Mobile USA launches New
Virgin Mobile USA, which recently introduced new “Beyond Talk” offers and handsets directed at data-centric consumers, is launching a new marketing campaign with Mother...
Who’s Mostly Missing from TV Campaign Spend?
Media Monitors says a major candidate has pulled back their broadcast spend in the top markets.
NAD takes issue with Charmin toilet tissue
The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Procter & Gamble modify certain ad claims made Charmin...
One Simple Technique That Can Increase Sales
Is getting a sale as good as getting "the sale"? Sales pro and Media Information Bureau contributing columnist Barrett Riddleberger says no. Why? You may have had one of our AEs sell something, but they could have easily left more on the table for the buyer to consider, while leaving dollars on the table.
Hot Retail Trends for 2016
Hot retail trends for 2016
Kevin Collins gets National Broadcast at Initiative
Following his pivotal role in the IPG-led pitch to win the consolidated media business of MillerCoors, and the formation of the brewer’s new dedicated...
Westwood One re-ups with Weather Channel
It’s a multi-year contract extension with The Weather Channel for ad sales representation. The renewal runs through 2016. The Weather Channel provides daily, customized...
MasterCard Priceless spots to have new “flavor” this year
MasterCard Worldwide introduced a new tag treatment highlighting both credit and debit payment options in its Priceless television advertising. The MasterCard logo will “flip”...
Local Advertisers: Are They Planning Radio In 2021?
Noted media analyst Gordon Borrell looked into a recently completed survey of 994 radio buyers and saw some major trends — some good, some scary. At an exclusive Forecast 2021 LIVE session, Borrell will share what advertisers and agencies said they're planning to do with radio budgets in 2021.