A Trio Of Big New Brand Efforts At Spot Radio
One big department store chain is stepping up its "back to school" efforts not only on national TV, but on radio as well. At the same time, another department store chain is revving up its radio spots in a significant way as a new Verizon campaign heats up with AM/FM activity.
Adidas, Disney unveil kids wear line
adidas and Disney announced an all-new product line for infants and children, combining adidas Kids top performance products with classic Disney characters Mickey Mouse...
A Different Burger QSR Boosts Cable Spots
While the Golden Arches are shining at broadcast TV, there's a Whopper of an ad push being seen at Spot Cable, the latest Media Monitors Cable Spot Ten report shows. Who else is a big user of spot cable? We've got the scoop right here.
Deregulation Meltdown: Is More the Answer For Radio?
In this RBR+TVBR Observation, our editor-in-chief takes a bold step by asking some big questions about the quest by the NAB and a host of radio broadcasting companies for more deregulation. Is it really what will help the radio industry solve its ad sales ills?
Fox using the "Blinks" again for tune in
Reuters reports Fox will put Simpsons :02 "blinks" on CC Radio stations 15,000 times. Homer Simpson's ubiquitous "D'oh!" or "Woohoo!" followed by the familiar...
“FATE” TV commercial features NFL Stars
Nike gas kicked off a new football campaign, “FATE,” which captures the true essence of the game by following the journeys of two top...
Walmart on top, Target pulls back
With all the news focus on Target last week, Walmart continue to crank out the ads with 28,007; making them #1 again. Coming in...
The InFOCUS Podcast: Dave Otten, JW Player
RBR+TVBR Editor-in-Chief Adam R Jacobson paused from CES 2022 coverage on Thursday to speak with JW Player CEO Dave Otten for the latest InFOCUS Podcast. The topic: Nielsen's just announced Streaming Signals product, and why targeted advertisements are increasingly important for linear media. LISTEN HERE
mun2 debuts
mun2 has unveiled its multi-platform light switch campaign. The on-air, off-air and online initiative offers an innovative visual execution of the recent mun2 branding...
Sears Auto Center launches radio, TV campaign (video)
Sears Holdings Corp. and its Sears Auto Center stores unveiled a new integrated national campaign via McGarryBowen that will showcase the brand's commitment to...
Texas public health groups launch radio campaign
A coalition of Texas public health organizations last week launched a radio campaign about the need for a comprehensive, statewide smoke-free workplace law that...
Ex-Nielsen Exec Abcarian Shifts to NBCUni Role
Until this morning, it was largely understood that a 16-year Nielsen veteran who had been a highly visible member of the company's global audience measurement team would be transitioning to Roku. That's not the case, as it is now known this Nielsen pro isn't going to Roku. Instead, she's going to a Comcast arm.
Nike debuting two new spots
In celebration of the enduring spirit of competition while overcoming adversity, Nike is debuting two inspirational commercials featuring world class track star Sanya Richards...
Richards Group: Motel 6 buy coming down the pike
RBR-TVBR exclusive: Leave the light on? You betcha. The Richards Group confirms there is something coming soon for network radio with Motel 6. They’ve...
Marketing in a digital world
We’re seeing another trend with digital viewing: The Millennial Generation viewing programming “online only” -- skip the cable bill, keep the internet bill.