Simpsons draws higher rates on Hulu than TV

Bloomberg reports shows such as “The Simpsons” and “CSI” are for the first time commanding higher ad rates at websites including Hulu.com and TV.com than on primetime TV. The premium rates in

Nielsen, Charter Comm. to commercialize set top tuning data

The Nielsen Company and Charter Communications announced an agreement to commercialize the use of anonymous digital set top box (STB) data for analytical and...

ESPN, Tecate renew boxing sponsorship deal

ESPN and Tecate beer announced the renewal of their boxing sponsorship agreement that aligns the company with ESPN’s Spanish and English-language boxing content on...
RBR+TVBR Editor-in-Chief Adam R Jacobson hams it up inside the studio of SBS's WXDJ-FM in Miami.

What Makes A Great Morning Show? This Conference Session May Have The Answer

From driving listeners to the station, selling products to clients, and delivering ratings that can make or break a station’s bottom line, morning personalities are radio’s kingmakers. How can a radio station get the best ROI from their wake-up stars? A Hispanic Radio Conference “¡Buenas Dias!” session may be just the cafecito your sales team needs.

A ‘Commitment To Systematic Change’ From ANA

The Association of National Advertisers and its AIMM group on Thursday released a call to action focused on marketers' commitment to equality, inclusion, and systemic change from America’s marketers, media companies, agencies, production companies and service providers. We're pleased to share the letter in its entirety, for the benefit of radio and TV companies.

SBG, Envision Widen Sales Partnership

An expanded relationship with Envision Networks means that, for 2020, audio content provider has decided to move all of its products and inventory to Gen Media Partners' SBG. It involves more than over 80 products, and SBG founder/President Jason Bailey is looking forward to a positive impact on Sun Select's RADAR numbers.

Big slowdown begins for local interactive advertising

Next year will be the first in many in which some components of interactive advertising show little or no growth, or may even decline

Radio auto ads up for fewer than you'd think

RBR-TVBR ExclusiveWith all of the automotive ad spend we’ve been hearing and seeing lately, Media Monitors decided to take a snapshot of YOY data...

How Can Radio Monetize The ’90s?

Is the 1990s simply horrible and unworthy of a radio station of its own that you can profit from? That's what some consultants may say. That's what some owners may say. RBR+TVBR's Editor-in-Chief disagrees. He believes there's a "throwback" format out there that can make you money. All it takes is thinking like a millennial.

AOL and Campbell Soup launch food features

AOL and Campbell Soup launch food featuresAOL and Campbell Soup have launched "Dinner Tonight" and "Play With Your Food" on AOL Food (food.aol.com). "Dinner...

Nationwide Insurance, NASCAR.COM expand partnership

NASCAR.COM and Nationwide Insurance announced a new section of NASCAR.COM devoted to covering the NASCAR Nationwide Series as never before. The customized website, which...

Stars Go Dim wins Subway Fresh Artists competition

Subway, Clear Channel Radio and OurStage.com announced that local Tulsa band, Stars Go Dim was selected as the grand prize winner of the Subway...

Tecate launches “Es Facil Ser Hombre”

Heineken USA’s Tecate brand, “cerveza con caracter,” announced the launch of a new campaign which targets Spanish-dominant men in the U.S. Titled "Es Facil...

TBS, GM pact for new microseries

TBS is highlighting the features of GM’s all-new 2009 Chevy Traverse Crossover in an upcoming new microseries My Manny.   Premiering 1/28 and airing every...

Univision sets 2010 Upfront presentation

Univision Communications will present for Univision, TeleFutura, Galavisión, Univision Radio, Univision.com and Univision Móvil. It will take place Thursday May 20 3:00 p.m. ET...