J.G. Wentworth launches next “877-Cash-Now” effort
Via Karlin+Pimsler, J.G. Wentworth, a leader in purchasing structured settlement payments and annuity payments
Wendy's teams with NBC's "Minute to Win It"
Beginning 5/16, one “Minute to Win It” challenge will be included in every Wendy’s Kids’ Meal bag nationwide for six weeks. This, as part...
Univision aims campaign at advertisers, marketers (video)
…and it’s $1 million worth of spend. Univision has launched a major print and online effort to persuade agencies and marketers not previously using...
Cox’s A-TV Ad Marketplace Connects With Comscore
Chalk up another contract win for Comscore: A top automated television advertising marketplace owned by Cox Media Group is adding Comscore TV data to its local linear TV buying and selling platform.
What Broadcast Media Can Learn From Multicultural Marketers
Picture this: You are the steward of a 70-year-old brand. This brand's success is bigger than ever, with a more than 40% market share. No, we're not talking about a big News/Talk radio station on the AM dial. But, we should be, based on what was delivered Monday morning in a powerful Keynote Address at the ANA Multicultural Marketing & Diversity Conference from P&G Chief Brand Officer Marc Pritchard.
MagnaGlobal: 2012 ad revenues to climb 2.2%
MagnaGlobal estimates that ad revenues (ex. Political & Olympics – P&O) grew 1.6% in Q4 2011. As for FY 2011, US ad revenues (core...
A ‘Vertical-Focused Audience Targeting’ Tool Comes To Radio
AdsWizz and Nielsen have agreed to the renewal and extension of an agreement that provides data activation and audience targeting capabilities within AdsWizz’s full-stack audio advertising technology offering. The integration allows AdsWizz publishers and advertisers to use Nielsen Marketing Cloud and other third party datasets for audience targeting across verticals.
CBS, EcoZone launch Green Schools initiative; name sponsors
EcoMedia, a leading environmental media company, and CBS Corp. kicked off the CBS and EcoZone Green Schools Initiative. One winning school in each city...
SNL Kagan Buzz: Auction Could be ‘Transformative’
Spectrum auction buzz heard at SNL Kagan was positive.
A Mobile Interactive Money-Maker For Radio
Jonathan Lacoste has one clear vision for his Boston-based company's signature calling card: a mobile interactive content platform
Ron Paul unveils new TV ad: “Defender of Freedom”
Republican presidential candidate and Texas Congressman Ron Paul has released a new television ad – titled “Defender of Freedom” – that will run in...
The Tacher Company signs Reising Radio Partners
Independent rep firm The Tacher Company has aligned with Reising Radio Partners of Columbus Indiana. Reising Radio Partners Stations include:
WRZQ FM Hot A/C
WYGB FM...
Cox Media Group reorganizes; 150 losing jobs
Cox Media Group announced it is reorganizing its New York-based ad-sales companies – TeleRep, HRP, MMT and Cox Cross Media – under a new...
Here’s Where Radio Beats Google For Advertisers
Google is presently the center of attention for many advertisers, and it's not for anything positive. The digital ad giant is being assailed by some for its failure to prevent real advertising from appearing on "fake news" sites and for pre-roll to appear on YouTube ahead of "extremist" videos. Our Editor-In-Chief thinks this is a great opportunity for the radio industry and the RAB. Why? It's all about brand security.
Reebok debuts "The Sport of Fitness Has Arrived" (video)
The effort, launched last weekend, aims to change the way people perceive, define and experience fitness, and “ultimately show the world that fitness can deliver...