Kentucky-headquartered independent advertising digital and linear rep firm Viamedia has signed agreements to manage advertising sales for seven new service providers, expanding its reach across North Carolina, South Carolina, Kansas, New York and Pennsylvania.
Viamedia will manage advertising sales operations for Greenlight Community Broadband in North Carolina; Wamego Telecommunications Company (WTC) and Golden Belt Telephone in Kansas; FTC Ad Sales, West Carolina and Palmetto Rural Telephone Cooperative in South Carolina; and Empire Access in New York and Pennsylvania.
The goal: to drive local economic growth by equipping businesses “with targeted, impactful advertising across various platforms to maximize reach and effectiveness.”
Viamedia’s influence in local advertising is one broadcast radio and TV should take note of, if not already; it manages sales and operations for 80 cable operators across 68 of the top U.S. DMAs.
“These new agreements are a testament to our commitment to empowering local businesses with the advertising tools they need to thrive,” said Viamedia CEO David Solomon. “By providing advanced advertising solutions and unmatched precision in audience targeting, we’re helping these businesses reach their customers and uplift their communities. Our technology and resources are designed to foster economic growth, strengthen connections between businesses and their audiences and create a lasting impact in these regions.”
— With reporting by RBR+TVBR in Long Island City, N.Y.
