TV/Cable News

Walmart has agreed to acquire a self-serve, connected TV advertising platform it says is designed to simplify advertising for small and mid-sized businesses and mid-market brands.

As broadcast stations, fueled by the NAB, take on "Big Tech" and its siphoning of both ad dollars and audiences to streaming audio and video platforms, there's a noticeable new entrant on the latest Spot Ten Cable report, based on ad play counts totaled each week by iHeartMedia-owned Media Monitors.

The court that put into effect a preliminary injunction preventing Nexstar Media Group from fully merging its acquired TEGNA assets has received a proposed amended schedule for when it will formally hear arguments in a trial that would determine whether the combination of the two companies is an antitrust violation.

Across all TV audiences, the long-term rise in ad acceptance continues, with ad intolerance falling to a record low. Yet, newly released data from Hub Entertainment Research show that Gen Z viewers are more accepting of ads when they help reduce the cost of streaming services.

With connected TV hot with both consumers and marketers, bringing artificial intelligence-fueled products to the digitally delivered streaming video ecosystem is now in vogue. For Chicago-based Iridio, this sees the debut of an AI-powered channel identification engine.

Live TV streaming service Philo has become the latest digitally delivered video content platform to introduce pause ads across its full ad-supported footprint. The format, says Philo, is now accessible both directly and programmatically, "giving brand and agency partners flexible entry into one of streaming's highest-engagement ad moments."

FOX News Media has committed to delivering what it calls "expansive, multiplatform live coverage" honoring the 250th anniversary of the United States of America's declaration of independence from Great Britain. And, the programming starts on Wednesday.

The NAB has released the first public report from the NextGen TV News Technology Lab that illustrates local broadcast TV stations are already using ATSC 3.0-powered channels to deliver interactive news, "smarter weather" and emergency alerts to consumers.

To commemorate 250 years of U.S. independence, Hearst Media Production Group (HMPG) is moving ahead with production of an original series that will air weekend mornings on NBC stations, starting August 22, featuring an iconic actor known for his portrayal as "Dr. Frasier Crane."

The FOX and MyNetwork TV affiliates serving Central New York could soon be blocked, by law, from Verizon FiOs cable TV service consumers. It's because of ongoing retransmission consent discussions that the American Television Alliance claims are souring fast.

A Houston-headquartered computer vision and AI company with a goal to make television interactive and shoppable in real time has secured a strategic investment from the broadcast TV station licensee leading the charge toward full adoption of the ATSC 3.0 digital broadcast standard in the U.S.

Ever since DuJuan McCoy completed his purchase of Indianapolis' ABC affiliate from The E.W. Scripps Co. — giving his Circle City Broadcasting three full-power stations in the market — he's been relentlessly painting a portrait of a TV station able to do more thanks to consolidation. Now, this station is "Indiana's AG TV Station."  

The sports betting network based in Las Vegas linked to the Musberger family has attracted legions of wager-minded consumers over the past several years with its audio programming. Now, the cameras have been turned on for more than social media and YouTube, as VSiN has debuted a Free Ad-Supported TV (FAST) channel.

It's been a minute for Coca-Cola. And with the FIFA World Cup now underway across North America, one of the world's most recognizable American brands has invested significantly in one of its biggest Spot Cable campaigns in years.

The in-person event, scheduled from June 23-26, 2026, brings together receiver manufacturers, technology partners, broadcasters, and "industry stakeholders" to test and validate interoperability across a broad range of NextGen TV services and applications.