Vital Media Statistics

Having access to Asian-language and international content is an important consideration when making subscription decisions among Asian American homes. That’s the top takeaway from Horowitz’s latest annual report on a diverse and affluent consumer group.

Some two-thirds of TV content viewers are using free, ad-supported streaming TV (FAST) platforms in a typical month, a new Horowitz Research report on the state of media, entertainment and technology that focuses on viewing habits finds. Four FAST networks stand out in the study.

While television continues to be primary media used by Asian Americans, it is now being driven by a-la-carte streaming services over conventional, linear TV. That's a key finding from a newly released study of the Asian American consumer landscape from multicultural marketing firm PCA.

Between 2022 and 2023, the Hispanic population accounted for just under 71% of the overall growth of the United States population, driven primarily by births. That's according to newly released Vintage 2023 Population Estimates from the U.S. Census Bureau.

Local TV stations have spent decades carefully developing their brands which are built on the locality and relevance of their news content. But how do users of local broadcast TV news and local broadcast station websites/apps really feel about them?  It's a question TVB sought to find the answer to.

Curious as to why your station's ratings may be "wobbling"? New data released from the U.S. Census Bureau show that while large cities are regaining residents following the COVID-19 pandemic, there was strong growth in areas adjacent to urbanized areas.

Local news has repeatedly been cited as a key magnetizer for broadcast TV. Stations are adding newscasts to their daily programming schedules, both locally produced and nationally distributed. Yet, a study from Pew Research Center finds that Americans "are following the news less closely than they were a few years ago."

Digital and traditional media channel consumption across the world’s 20 largest markets and the rest of the countries in the four major global regions grew by just 0.3% in 2023 to an average of 56.2 hours per week, according to PQ Media. This marks a sharp deceleration for growth.

It's no secret that heritage MVPDs offering cable television service packages to customers continue to lose subscribers to streaming video services. But, just how many internet households have only a pay-TV service and don't use a streaming platform? Very, very few of them, a newly released study from Parks Associates finds.

As the nation rings in the new year, the U.S. Census Bureau has projected what the U.S. population was as the clock struck Midnight in New York on January 1, 2024. It represents an increase of roughly 0.53% from one year earlier.

The number of people who moved between states rose from nearly 7.9 million people in 2021 to approximately 8.2 million people in 2022, according to newly released U.S. Census Bureau estimates. The American Community Survey (ACS) shows state-to-state movers also made up a larger share of all movers between 2021 and 2022, increasing from 18.8% to 19.9%.

A significant percentage of U.S. teenagers report spending at least four hours per day using a variety of social media apps such as YouTube, TikTok, Instagram, Facebook and X, a Gallup survey of more than 1,500 adolescents finds.

Just how proficient are Latinos when it comes to en español conversation?  The numbers are high, Pew Hispanic Center data show. This solidifies the need for marketers and advertisers to place their dollars in both Spanish-language and English-language media consumed by Hispanics across the U.S.

There is a growing disparity between consumer values and behaviors and marketing priorities in the U.S., according to a newly released report conducted by Morning Consult and Advertiser Perceptions on behalf of podcaster Pushkin Industries and audio content creation and distribution leader iHeartMedia.

Current population survey table packages are now available for Age, Sex, Race and Hispanic Origin, and the Older and Foreign-Born Populations, thanks to a release of new information by the U.S. Census Bureau from its 2022 Current Population Survey Annual Social and Economic Supplement.