Adbiz

For the second year in a row, the growth rate for global consumer spending on overall media content and technology decelerated — a sign that the post-COVID bump seen in 2021 is slowing significantly.

The power of AI is undeniable, and sales pros are learning how to use it to take their numbers to new heights. Still, the use of AI in business is in its infancy. That's overwhelming if you aren’t a “tech person.” At the Hispanic Radio Conference, an all-star panel delves into how you can make AI work for you.

While Salem Media Group may best be known for its radio stations, it was also the parent until the end of 2023 of Regenry Publishing — the publisher of voter fraud-focused "2000 Mules." Now, in the wake of a Georgia Bureau of Investigation ruling, Salem has cut all ties to the Dinesh D'Souza work.

Earlier this month, NALEO Educational Fund, in collaboration with the NAB, hosted a summit designed to counter the spread of misinformation targeting Latinos. Due to the important nature of this topic, the NAB and NALEO will present a summary of that event at the Hispanic Radio Conference.

When writer’s block takes hold, a little ChatGPT can work wonders, says public speaking coach and veteran public relations professional Rosemary Ravinal. However, she warns that relying fully on AI is ill-advised.

Curious as to why your station's ratings may be "wobbling"? New data released from the U.S. Census Bureau show that while large cities are regaining residents following the COVID-19 pandemic, there was strong growth in areas adjacent to urbanized areas.

Media Monitors, the iHeartMedia-owned ad tracking service, has confirmed the continuation of Media Rating Council (MRC) accreditation for both its radio and TV spot services reporting pre-recorded advertising of at least 15 seconds in length.

New, in-stream "Frame" ad experiences are now available to advertisers seeking to connect with viewers of The Weather Channel, Local Now, and HBCU Go via their respective connected TV apps.

"There are many misconceptions about speaking," says public speaking coach and veteran public relations executive Rosemary Ravinal. In this column, Ravinal debunks some more myths about public speaking with one key takeaway: "Everyone can uplevel" communications skills with the right motivation, guidance and practice.

The committee's principal task is to offer insights and perspectives on the challenges and opportunities facing their industries, and explore opportunities "to amplify Ad Council messages as a collective in the ultimate service of driving meaningful impact."

Mutual of Omaha has been select to receive the The National Association of Broadcasters Leadership Foundation (NABLF) Corporate Leadership Award, and will be honored during the 2024 Celebration of Service to America Awards on June 4 in Washington, D.C.

As NBCUniversal promoted its array of digital and linear content at its Upfront on Monday, sending the message that it can do what no other company can do for marketers, new research suggests "snackable" video content hubs are vitally important to CMOs looking for more brand recognition.

Believe it or not, the impact and structure of one memorable college graduation addresses provides a bevy of public speaking learning lessons for broadcast media executives. Veteran PR professional and public speaking coach Rosemary Ravinal outlines these key takeaways in this column.

In the closing moments of the 2023 Hispanic Radio Conference, a coalition of broadcasters and vendors was formed that has since turned into the Hispanic Radio Alliance. In the last hour of this year’s Hispanic Radio Conference, the Alliance will again take the floor — this time as a panel — to discuss the journey ahead.

The 2024 finalists range from regional to large advertising agencies and radio stations as well as national and local advertisers from business categories including automotive, consumer packaged goods, entertainment, healthcare, nonprofits, quick-serve restaurants, retail, telecommunications, travel and hospitality.