Use This Power Phrase to Unlock Understanding
The right words carefully chosen and said at the right time can make a world of difference when you want to make meaningful connections, says public speaking coach Rosemary Ravinal. "Certain phrases have immense power to influence others, diffuse tension, and open lines of honest communication," she says.
Marketron Digital Ad Technology Hits Key Milestone
Marketron’s third-party digital advertising technology has now processed more than $400 million in local digital advertising revenue since the company debuted these capabilities in 2020.
The InFOCUS Podcast: Jim Avila
Veteran journalist Jim Avila in mid-March played a key role in a two-day series called “48 Hours on the Border” — a collaboration between the national network and teams of reporters at Scripps affiliates in four markets. Avila shares his story behind the project in the InFOCUS Podcast, presented by dot.fm.
The Nation’s Foreign-Born Portrait
From 2010 to 2022, the nation’s foreign-born population increased by 15.6%. That's the topline finding from a new Census Bureau report that could greatly benefit broadcast radio and television station owners, given the long-term opportunities from targeting multicultural consumers.
The InFOCUS Podcast: Paul LeFort
As Paul LeFort settles in to his new role as the head of local TV sales at Nielsen, he spoke with RBR+TVBR to share the latest on how Nielsen helping broadcasters in showing the continued value of UHF/VHF, and touched on measurement accuracy in this all-new InFOCUS Podcast, presented by dot.fm.
Medallas de Cortez Nomination Window Closing Soon
The highly coveted Medallas de Cortez are the only in the U.S. focused on Hispanic radio broadcasting, and this year's winners will be honored at the 15th annual Hispanic Radio Conference. Don't wait: Nominations are accepted only through Friday.
The ‘Feng Shui Way’ To Public Speaking Success
"The connection between feng shui and public speaking lies in the profound impact that your surroundings can have on your mindset, confidence, and ability to communicate effectively," PR veteran and public speaking pro Rosemary Ravinal shares in this new column.
VIZIO Expands Partnership With AdImpact Ahead Of Political Season
Connected home and TV company VIZIO has widened its partnership with ad intelligence company AdImpact through the licensing of its proprietary ad catalog ahead of the upcoming political season. This, says VIZIO, builds on AdImpact's multi-year agreement to leverage VIZIO Inscape’s ACR data and nationally representative panel (NRP).
The InFOCUS Podcast: Michael McCoy
The continued importance of broadcast radio for sports teams is a topic definitely worthy of a bigger spotlight. To learn more about a fresh partnership with the local MLS team, iHeartMedia of Columbus, Ohio SVP of Programming Michael McCoy sits in on the InFOCUS Podcast, presented by dot.FM. LISTEN HERE
Cadent Agrees To Buy AdTheorent
The combination of Cadent and AdTheorent will create one of the largest independent omnichannel audience activation platforms for buyers and sellers of advertising.
Why Data Security Requires A Consultative Approach
Data security is complex, especially in an industry with varied use cases and business models. For Bitcentral's COO, any attempt to prescribe a single one-size-fits-all solution will do more harm than good, he shares in this thought leadership piece.
Livestream Presentation Planned For Maximizing Radio’s Political Dollars
Gen Media Partners and the Ten-Minute Trainer Network will hold a free livestream event in late April, following the 2024 NAB Show, aimed at empowering political campaigns of all sizes in upcoming mid-term elections.
A Tool That Meshes TV Ads With Content, With Emotion The Gauge
A company known for data-driven connected TV solutions has launched a GenAI-based connected TV tool designed to empower advertisers to align their ads with content in real time. And, it is using emotion and context of the programming in real time to make it happen.
Deloitte: Consumer Dissatisfaction Over SVOD Growing
The 18th annual Digital Media Trends Survey has been released by Deloitte, and one of the key takeaways is worth noting — especially for linear television leaders and managers. More than one-third of those surveys believe the content they're paying for on a OTT platform isn't worth the money.
Cut Out These Words To Speak Clearly
When you speak, are you clear, concise, and confident? In this column, public speaking professional Rosemary Ravinal explores the impact of "these seemingly innocuous words and how their casual use might unintentionally dilute the power of your words and the way you are perceived."













