The founder and President/Chief Strategy Officer of Southern California-headquartered multicultural advertising shop Sensis has been selected to serve as Chair of the Hispanic Marketing Council.
José Villa has served on the HMC Board of Directors since 2022. He’ll work closely with the association’s governing bodies, committees and Executive Director Horacio Gavilán to support the organization’s strategic plan, which “champions authentic engagement and prioritization of the U.S. Latino segment in the U.S. marketing ecosystem and elevates the critical role of the Hispanic marketing specialists.”
A pioneer of multicultural digital marketing with over 26 years of experience, Villa has what HMC calls “a unique professional background that combines digital technology and advertising with economics, market research and strategy consulting.” He founded Sensis in 1998 as one of the first digital agencies focused on the Hispanic market.
“We are at a critical juncture for the U.S. Hispanic marketing industry, as brands realize they can do more to seize the $3.2 trillion opportunity Latino consumers possess,” said Villa. “I am excited to roll up my sleeves with the rest of the board and continue this important work.”
Joining Villa are two new additions to the HMC Board of Directors: Amilcar Perez, Chief Revenue Officer of Nielsen Global Audience Measurement; and Ronald Méndez, EVP and Cultural Investment & Strategy Lead at GroupM.
