Friday, July 18, 2025

‘New Leadership and Strategic Vision’ For MFM

Media Financial Management Association (MFM) has appointed new officers and board members — individuals who will play a critical role in developing the strategic plan and setting the direction for the association now under the leadership of President/CEO Joe Annotti.

What Percentage of Local Ad Buyers Doubt Their Spending Levels?

That's a question being asked by Borrell Associates, and the answer was shared on Thursday by The Center for Sales Strategy's CEO as part of the ad tracking research consultancy's annual "Summer Chart Series," designed to elevate insights into media sales for everyone from a sales associate to the top boss.

Connected TV, AI & Identity: Today’s Marketer Priorities

A global survey of hundreds of marketing professionals reveals a clear shift from experimentation to execution, with Connected TV, AI, and identity as key pillars of growth. That's the key takeaway from Mediaocean's semi-annual Market Report, released on Wednesday.
TVB / Television Bureau of Advertising

TV: The Biggest AARP Cardholder Retirement Home Influencer

According to new data shared on Wednesday by broadcast TV sales advocacy group TVB, active adults seeking a retirement community lifestyle are influenced by local over-the-air television stations more than any other media.

Network Radio Research Council Adds Members

The coalition of network radio vendors and subscribers dedicated to advancing national radio audience measurement research is adding research leaders from Audacy Networks, Compass Media Networks, Entravision, Key Networks-United Stations, and Reach Media to its roster.

S&P: Generative AI Growth High, With Mixed Results

Generative AI adoption surged in early 2025, reflecting a significant shift in how organizations are integrating this technology. This transpired despite challenges that impact project success, new research from S&P Global Market Intelligence reveals.
gen AI

Examing Radio’s Role in AI-Driven Consumer Trust and Buying Decisions

While AI is rapidly becoming an integral part of consumer decision-making, it often falls short on one crucial element – trust. And that's where traditional media, particularly radio, plays a surprisingly vital and unique role, new data from Audacy show.
Samantha Humphrys

The Growing Hispanic Market: From Workers to Consumers

The workforce of the U.S. is comprised of more and more minorities, such as Hispanics. Furthermore, there is a positive association between the rise in Hispanic workers and Hispanic buying power, a FSU Master's student writes in a column worthy of a close read. "This implication is one that marketers must be proactive in responding to," the report concludes.

June Layoffs Steady, But 2025 Cuts Hit Five-Year High

U.S.-based employers announced 47,999 job cuts in June, down 49% from May’s 93,816. It is down 2% from 48,786 announced in the same month last year, according to a report released this week from global outplacement and business and executive coaching firm Challenger, Gray & Christmas.

Radio Ink, NAB Partner to Bring ‘Radio Wayne’ to N.Y.

Streamline Publishing's Radio Ink Magazine is joining forces with the NAB to present the 2025 Radio Wayne Awards at NAB Show New York in October. Now in its 33rd year, the Radio Wayne Awards are the industry’s longest-running and most prestigious honor for those in radio sales.
Zamir Ahmed

Former NAB Communications VP Slams Broadcast TV’s FCC Wants

For nearly 13 years, he advocated for broadcast television and radio as a member of the NAB's Media Relations and Communications corps. Since the start of 2024, he has been aligned with ACA Connects. Now, he's penned an opinion piece that posits the cable TV industry against a rewrite of the FCC's media ownership rules.

Another Big Week At Spot Cable For A Big Advertiser

The latest Media Monitors Spot Ten reports are out for Cable and for national TV, and when it comes to MVPD-distributed channels, there's no question as to what brand is at the top by spot play.

Challenger: ‘Alarming Drop’ in Female CEO Successions

The rate of new CEOs who are women stayed at just 25% during the month of May, equal to the percentage seen in April and below the 29% of new CEOs who are women appointed in January-May 2024. Meanwhile, 56% of the women who are leaving their roles are being replaced by men, a new report shows.
Florida TV Sale

Radio, TV Lag Mobile, Direct Mail and Banner Ads In Florida

"Florida’s local advertising landscape is flourishing this year," boasts BIA's Christina Hurley, who led a presentation at the FAB annual convention illustrating a healthy increase in total local advertising revenue in 2025. There's just one problem: This is being driven by media other than those who are association members.

The Sixth Annual Media Sales Report Arrives

This year’s edition goes beyond industry data with the introduction of a new and accessible format that ditches one large report. "Readers can now explore individual, focused sections on the most critical topics impacting media sales today," CSS says.