A supply-side platform for automated television advertising has selected a programmatic pro to oversee the planning and execution of "the company's product vision."
One of the nation's top cleaning and disinfecting brands, distributed by Reckitt Benckiser, sprayed a bit more dollars into its broadcast TV spots in the last week. Those products, from Lysol, could be kept in a new car from Toyota. That's the other company powering up its local ad efforts, according to last week's Media Monitors TV Spot Ten report.
With an online florist powering in to the Media Monitors Radio Spot Ten report, it's largely status quo for the AM and FM stations in the nation's major markets. That means The Home Depot and Lowe's remain dominant advertisers for the industry.
At 5pm Eastern, Nielsen Audio will release its first batch of April 2017 PPM-based ratings. Of course, Nielsen also measures television, and is increasingly asserting itself as a key provider of digital metrics. It's just solidified that desire a bit further, thanks to a global expansion of its measurement of Twitter mobile campaigns. Learn how this may impact broadcast media's sales opportunities—in particular if you have the radio rights to WW1's coverage of "Thursday Night Football."
That's one of the key takeaways shared in a Thursday midday webinar focused on shifts in local advertising presented by top local media analyst Gordon Borrell and Corey Elliot, VP/Research of Borrell Associates.
The Univision NOW service is now available to consumers on the Roku platform. It joins iOs, Apple TV, Android and the UnivisionNow.com website as ways Hispanic consumers can view content from the Spanish-language media company.
Local advertising in the state of California will reach $18.5 billion in 2017 across 12 markets. That's according to BIA/Kelsey's latest local market advertising forecast. In the top three California markets, the spend by the top three verticals varies significantly.
The New York Market Radio Association (NYMRAD) has released its Q1 2017 State of the New York Market Report. The analysis of the marketplace is designed to help advertisers understand radio's impact on consumers and its prominent role in the local advertising landscape. The extensive report assesses the New York area economy, including business drivers, and provides up-to-date consumer research on music consumption, and radio usage.
As Pandora Media weighs its options as an ongoing concern, the Oakland, Calif.-based company released its Q1 2017 earnings report on Monday afternoon. Here's the good news: Total revenue grew to $316 million, from $297.3 million, in the quarter. That's thanks to a $3 million year-over-year boost in ad revenue, to $223.3 million. That's where the good news ends for the streaming audio company's Q1 financial report.
Slower automotive sales may be leading the way to softening ad revenue in radio, but the radio industry still has significant revenue opportunities in automotive. That's the key takeaway from a new report from The Media Audit. Noting that TV will attract one-third of all ad dollars in 2017, now is the time for radio to act. Learn how you can bounce back from new ways to attract local and regional dollars. We've also chimed in with an RBR + TVBR Observation on radio's automotive spots.
On a day when Entercom's head revealed that his company's revenue, "on an apples-to-apples basis," was essentially flat, CBS Radio made good on its "business as usual" mantra ahead of its tax-free merger with Entercom by ensuring its 117 stations across 26 markets continue to receive measurement services from the ratings giant.
A big advertiser that does the bulk of its business in the first quarter of every year has elected to bring its media buying and planning, social strategy, and creative all under the same umbrella. In doing so, Publicis Groupe has snagged a media assignment valued at $146 million, according to industry estimates. For the TV and radio industry C-Suite, now is the time to set appointments to win over business from this "taxing" client.
"Enhanced capabilities" with Nielsen's Social Content Ratings that support the analysis of owned activity and organic activity within the total social TV conversation have been rolled out by the audience measurement giant.
Some 117 radio spots and campaigns have made it to the finals of the 2017 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations and students. BBDO NY, DeVito/Verdi, and iHeartMedia Creative Services lead this year’s entries throughout multiple categories. The awards will be handed out at a June 1 event in New York.
Thanks to a deal announced Thursday, audience segments from the Lotame DMP will now be fed directly to SintecMedia's front-end proposal system, OnBoard. With the connection of detailed viewership data with Lotame’s audience data, local sellers have been empowered with enhanced targeting to clients, the companies note.