Ad Council Unveils Trade Assn. Advisory Committee
The committee's principal task is to offer insights and perspectives on the challenges and opportunities facing their industries, and explore opportunities "to amplify Ad Council messages as a collective in the ultimate service of driving meaningful impact."
Mutual of Omaha Earns NABLF Corporate Leadership Award
Mutual of Omaha has been select to receive the The National Association of Broadcasters Leadership Foundation (NABLF) Corporate Leadership Award, and will be honored during the 2024 Celebration of Service to America Awards on June 4 in Washington, D.C.
As Upfronts Begin, Short-Form Video Ups Ad Pitch
As NBCUniversal promoted its array of digital and linear content at its Upfront on Monday, sending the message that it can do what no other company can do for marketers, new research suggests "snackable" video content hubs are vitally important to CMOs looking for more brand recognition.
How A Top Commencement Speech Can Help You
Believe it or not, the impact and structure of one memorable college graduation addresses provides a bevy of public speaking learning lessons for broadcast media executives. Veteran PR professional and public speaking coach Rosemary Ravinal outlines these key takeaways in this column.
Hispanic Radio Alliance To Gather To Discuss Journey Ahead
In the closing moments of the 2023 Hispanic Radio Conference, a coalition of broadcasters and vendors was formed that has since turned into the Hispanic Radio Alliance. In the last hour of this year’s Hispanic Radio Conference, the Alliance will again take the floor — this time as a panel — to discuss the journey ahead.
Latest Radio Mercury Awards Finalists Announced
The 2024 finalists range from regional to large advertising agencies and radio stations as well as national and local advertisers from business categories including automotive, consumer packaged goods, entertainment, healthcare, nonprofits, quick-serve restaurants, retail, telecommunications, travel and hospitality.
To Reach U.S. Hispanics, TV Alone Won’t Cut It
For marketers, a multimedia approach that includes digital and linear media is the winning recipe to a successful advertising campaign when seeking U.S. Hispanic consumers. Fresh takeaways from Cumulus' Pierre Bouvard and Nielsen VP Insights only strengthen this point.
Audience-Based Ad Opportunities Core To Wider NBCU, Instacart Pact
The owner of the NBC and Telemundo TV networks is collaborating with Instacart on a new retail media partnership designed to provide additional opportunities for consumer packaged goods-focused advertisers. The goal? Better strategic audiences across NBCUniversal's streaming platforms.
Beware The Pitfalls of Trite Phrases
So why do we feel the need to announce the absence of further ado? This trope is one of seven tired phrases that can affect the overall impact of your messages, public speaking expert Rosemary Ravinal writes in this column.
Nielsen: Asian Americans Overindex On AVOD
While streaming is undoubtedly the leading platform to connect with Asian American, Native Hawaiian and Pacific Islander audiences, the use of devices widely varies. Viewership of TV-connected devices outpaces traditional live TV by more than an hour and a half a week.
VAB Tackles Marketers’ Lingering Ad Fraud Fears
How aware and worried are marketers about digital ad fraud? The Video Advertising Bureau (VAB) investigated that question and presents its findings in a newly released report produced with the help of Advertiser Perceptions.
RAB Launches New Professional Development Certification Course
The Radio Advertising Bureau is bringing to life a new training certification program tailored to content creators in broadcast radio and audio. The course is built upon RAB’s certified Radio Marketing Consulting course, the organization to be led by Mike Hulvey said.
Five steps to Boost Your Executive Presence Online
PR expert and public speaking coach Rosemary Ravinal once asked herself the following question: If the term “executive presence” is a measure of desirability on a dating site based on a static image, does that lessen the importance of those qualities in the business world? To satisfy her curiosity, Ravinal consulted a few friends at recruiting firms.
The Agency Perspective on Hispanic Radio? Learn Here
What Hispanic radio needs to know about growing their share of the market with agencies and where the opportunities and the challenges lie remains integral to achieving ROI growth and combating those pesky "macroeconomic headwinds." Learn about the fresh opportunities that could be awaiting you at the 2024 Hispanic Radio Conference.
Study: Workers Don’t Want to Be Fully Remote
In an age where people in broadcast media, depending on their roles, can work from anywhere there is an internet connection, Resume Builder has uncovered an intriguing desire among those in the overall workforce: they want a hybrid work environment, at the very least.