Adbiz

While AI is rapidly becoming an integral part of consumer decision-making, it often falls short on one crucial element – trust. And that's where traditional media, particularly radio, plays a surprisingly vital and unique role, new data from Audacy show.

The workforce of the U.S. is comprised of more and more minorities, such as Hispanics. Furthermore, there is a positive association between the rise in Hispanic workers and Hispanic buying power, a FSU Master's student writes in a column worthy of a close read. "This implication is one that marketers must be proactive in responding to," the report concludes.

U.S.-based employers announced 47,999 job cuts in June, down 49% from May’s 93,816. It is down 2% from 48,786 announced in the same month last year, according to a report released this week from global outplacement and business and executive coaching firm Challenger, Gray & Christmas.

Streamline Publishing's Radio Ink Magazine is joining forces with the NAB to present the 2025 Radio Wayne Awards at NAB Show New York in October. Now in its 33rd year, the Radio Wayne Awards are the industry’s longest-running and most prestigious honor for those in radio sales.

For nearly 13 years, he advocated for broadcast television and radio as a member of the NAB's Media Relations and Communications corps. Since the start of 2024, he has been aligned with ACA Connects. Now, he's penned an opinion piece that posits the cable TV industry against a rewrite of the FCC's media ownership rules.

The latest Media Monitors Spot Ten reports are out for Cable and for national TV, and when it comes to MVPD-distributed channels, there's no question as to what brand is at the top by spot play.

The rate of new CEOs who are women stayed at just 25% during the month of May, equal to the percentage seen in April and below the 29% of new CEOs who are women appointed in January-May 2024. Meanwhile, 56% of the women who are leaving their roles are being replaced by men, a new report shows.

"Florida’s local advertising landscape is flourishing this year," boasts BIA's Christina Hurley, who led a presentation at the FAB annual convention illustrating a healthy increase in total local advertising revenue in 2025. There's just one problem: This is being driven by media other than those who are association members.

This year’s edition goes beyond industry data with the introduction of a new and accessible format that ditches one large report. "Readers can now explore individual, focused sections on the most critical topics impacting media sales today," CSS says.

AdLib, a provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and programmatic audio buying platform Audiohook, have agreed to a strategic integration of their services. This, the companies say, is designed to widen access to performance-driven audio campaigns.

Connoisseur Media founder/CEO Jeff Warshaw, former Meruelo Media leader Otto Padrón, and Saga Communications President/CEO Chris Forgy are among those who have appeared recently on the "Chachi Loves Everybody" podcast. For Episode No. 71, Denes spoke with the President/Publisher of RBR+TVBR.

A new ad measurement partnership between SiriusXM Media and the integrated ad server tied to the Pandora ad-supported streaming business and SiriusXM podcasts is designed to aid CMOs in getting a fuller understanding of the campaign's ROI. It builds on measurement agreements with a host of other vendors, including Nielsen.

Just how do consumers engage with "shoppable TV," the latest sexy sales platform marketers are salivating over? A new report from Roku and Dentsu shows that, as streaming becomes a dominant mode of TV consumption, advertisers are reimagining what’s possible with shoppable TV and how to best engage with consumers.

The GAB Radio Talent Institute returned to Grady College of Journalism and Mass Communications at the University of Georgia in Athens, Ga., on May 12-17, while the inaugural Illinois Broadcasters Foundation’s Audio Media Career Academy took place in Bloomington-Normal, Ill., from May 12-17.

"To be a competent speaker, you don’t need to be charismatic," says public speaking coach Rosemary Ravinal. "You don’t need a booming voice. You don’t need to be flawless. You need three elements." Learn what those three elements are in this column, that comes along with a short video presentation.