Adbiz

There's an industry shift in media and entertainment companies' perspective on how to store their file footage and archival data, with some 85% of respondents to a first-ever global "State of Media Archiving" survey noting they plan to shift to "a horizontally integrated approach to their asset and media management."

Ad tech platform Taboola has reached a new partnership with LG Ad Solutions, one that will allow it to offer Performance Enhancer, a product designed to bridge the gap between premium TV exposure and measurable digital outcomes.

U.S.-based employers cut thousands of jobs during the month of November. In fact, the reduction-in-force initiatives resulted in a 24% rise in job cuts on a year-over-year basis. Here's the silver lining: the November 2025 job cuts are down 53% from those announced in October.

Marketers’ cooling optimism, uncertainty around US trade policies, the impact of AI adoption and the dominance of digital channels on media planning. These are the top themes examined in WARC's newly released annual report, "The Voice of the Marketer."

Whether you’re giving a toast, running a town hall, or opening the first meeting of 2026, preparation is your superpower. Start this week, and you’ll enter every room with holiday spirit and the confidence of a leader who knows exactly what to say, says public speaking pro Rosemary Ravinal.

S&P Global Market Intelligence's Kagan arm surveyed U.S. adults on their social media habits. The results show that Generation Z users spend nearly double the amount of time on social media as millennials — and three times that of Gen Xers and baby boomers/seniors.

If you can believe it, we are nearly halfway done with the decade. And, that means it is almost time to give gifts for Hanukkah, Christmas, Kwanzaa or just for the fun of it. One big national retailer recognizes this.

The Radio Mercury Awards has selected its 2026 chief judge for the Radio Mercury Awards. It is the co-Chief Creative Officer and co-founder of Bandits & Friends, described as "an independently owned, award-winning, business-driven, minority and female-founded full-service creative ad agency."

In another sign that political ad dollars are no longer the dominant domain of broadcast television, Comcast-owned FreeWheel has brought to life on-platform integrations with a host of political data providers. The partnerships give political advertisers access to the increasingly important Connected TV universe.

A fresh White Paper drawing on WPP Media’s database of 1.2 million consumer purchase journeys shows that the key to knowing how brands grow is understanding human choice. When the complexities of human decision-making are understood, the missing pieces of the equation are revealed.

"The new capital will be used to drive continued investment in Mission’s proprietary technology stack, open a flagship New York office, and enhance cross-platform monetization opportunities for creators and brands," Mission Media AI said, as it added two women to its sales team.

Among this year's standout prizes is the opportunity to score a walk-on role in a 2026 Hallmark original movie, complete with a behind-the-scenes set tour and the chance to display a personal message on one of the billboards at one of the world's most famous landmarks: Times Square.

A sports-exclusive private marketplace offering the tech behind PlayFly's Home Team ADvantage offering has launched a "Stadium" platform, a product FanServ says can allow an advertiser to plan and execute campaigns across local sports supply. 

By joining the Oracle NetSuite Associations and Buying Groups program, which utilizes NetSuite cloud ERP, organizations can increase productivity, improve efficiencies, and provide the visibility and control needed to run successful businesses, the Media Finance Management Association says.

Now in its 11th year, Activate’s Technology & Media Outlook unveils the forces redefining the future of technology, media, entertainment, eCommerce, and sports. "Grounded in rigorous analysis and exclusive consumer research, the 2026 Outlook reveals where growth will emerge, and how to own the future."