Adbiz

The largest multimedia company based in Western Canada has brought to market a new programmatic platform that the company expects to bring broadcast radio into the modern programmatic advertising ecosystem.

Building on its attention capabilities in Teads Ad Manager, the wider pact with global attention firm Lumen Research brings to live attention measurement across HomeScreen placement across the U.S., Latin America, Europe and the Middle East, and the Asia-Pacific regions.

Global consumer spending on overall media content and technology grew 2.8% to $2.439 trillion in 2025, decelerating from a 4.4% increase in 2024, as there were no major international sporting events and fewer federal elections and related media buying.

Audio advertising intelligence and measurement firm Magellan AI has expanded its relationship with the nation's largest audio creation and distribution company, giving it access to iHeartMedia data that maps listeners exposed to broadcast radio to "measurable outcomes."

Known across the media industry for its revenue management and CRM products, Matrix forged a strategic partnership with Microsoft through the Cloud Accelerate Factory, an elite program that provides selected companies with a zero-cost investment of Microsoft’s architecture and development resources.

She most recently served as Vice President of Ads Measurement at Netflix. Prior to that, she was Global Head of Sports Strategy and Research at Amazon and previously held research leadership roles at Disney, Hulu and NBCUniversal. Now, she's the Head of Content and Strategic Insights at Nielsen.

The agenda, emceed by syndicated hosts Edgar “Shoboy” Sotelo and Dana Cortez, covers the full spectrum of challenges and opportunities facing Hispanic radio today. Sessions include Engaging Gen Z Hispanic Audiences, Digital Platforms for Hispanic Radio Stations,, and The Road Ahead: Innovating Hispanic Radio for 2030 and Beyond.

It is building a broadcast media client base with an operating system for autonomous advertising, and it is now welcoming a new President. It’s an individual who has been on the Board of Directors of Basis.

Looking for deep insight on first-time television advertisers ranked by their 2025 ad spend, their top categories, how much they spent, and the results they achieved? Look no further than the seventh edition of the "Welcome to TV" report, produced by the Video Advertising Bureau (VAB).

He's enjoyed a 31-year tenure with the Association of National Advertisers (ANA), including 23 years as its Chief Executive Officer. At the end of 2026, Bob Liodice will be stepping down from the role, and serve in an advisory role through the first quarter of next year.

Matrix Solutions, the provider of revenue management and CRM products for broadcast media, is revving up for the upcoming release of an AI analytics tool designed specifically for the media advertising marketplace.

Podcast ad revenue crossed $2.9 billion in 2025, while the broader audio category held steady growth, but new IAB/PwC data points to an AI-driven disruption in digital discovery that could reshape how audio advertising reaches listeners in the years ahead.

One is known for its Connected TV and AI-fueled programmatic advertising offerings. The other is an "attention measurement" provider that offers "eyes-on-screen" attention and co-viewership data for TV. Thanks to a deal announced Wednesday, that data provider is now owned by the digital and streaming ad tech company.

A newly released report from the Video Advertising Bureau places a spotlight on the viewership of TV news versus other media platforms among three key audiences valued by advertisers. The key findings provide more fuel to broadcast TV sales leaders seeking to sway marketers away from social media.

Mass Consumer is a proprietary AI-powered product "that helps brands make mass reach feel personal." In an environment where reach has been completely devalued by CMOs and brand managers in favor of addressable solutions, the Marketing Architects offering could prove of interest to broadcast TV.