TORONTO — Multi-channel advertising platform StackAdapt is partnering with the owner of the Crave OTT platform that’s home to HBO programming in Canada — as well as MVPD-distributed sports network TSN and broadcast network CTV — to enable its premium inventory across connected TV, display, video, digital out-of-home and audio channels.
It also involves the iHeartMedia brands it operates across Canada.
With the agreement, all of Bell Media‘s assets will be transactionable through the StackAdapt platform, offering agencies and brands easier reach for their digital and programmatic advertising needs.
“Partnering with Bell Media amplifies our mission to offer premium, accessible inventory to Canadian advertisers across all channels,” said Greg Joseph, VP of Inventory Development at StackAdapt. “Together, we’re strengthening Canada’s programmatic ecosystem, empowering advertisers with unparalleled tools to engage audiences in meaningful ways.”
Sabrina Segal, Director of Advanced Advertising and National Sales at Bell Media, added, “This partnership with StackAdapt marks a strategic step forward in aligning Bell Media’s premium Connected TV and digital inventory with the evolving needs of advertisers in Canada and beyond. With a projected 350% increase in our Connected TV inventory by 2025, far outpacing the industry, this collaboration ensures our advertising clients can effectively leverage our expansive portfolio of assets to make a strong impact in a highly competitive digital landscape.”
