Adbiz

Because UGG has generally been viewed as a cold-weather footwear brand, this campaign was designed

A new Nielsen report underscores the power of Latino consumers. Yet “total market” radio and TV failed in its coverage of an icon’s passing.

You may not recognize the No. 1 competitor for ad dollars. Dr. Mark Fratrik of BIA/Kelsey has some insight that can remedy this

The Media Rating Council (MRC) has given its blessing to a pair of digital TV ratings offerings from Nielsen, in addition to Mobile Web and Mobile In-Application Display and Video Viewable Ad Impressions and related viewability metrics from comScore.

A newly forged joint initiative matches Kantar Millward Brown’s Ignite panel of mobile and PC users with Samba TV’s 13.5 million smart TV and connected device households. This creates a single-source verified passive measurement of TV advertising, the companies boast.

To little surprise, the biggest of the digital media darlings that have captivated the hearts of consumers and marketers are at little risk of a financial meltdown. But, are Google and Facebook perhaps overheated? That's a question Pivotal Research Group analyst Brian Wieser sought to answer, and his analysis, released Tuesday, suggests these two behemoths of social media presently have "heightened downside risks."

Want to gain some valued intelligence on where your local ad dollars may be flowing to? Save the date now: the Local Online Advertising Conference 2018 just may be the place to learn how to monetize your stations' websites, apps, and video streams.

It's no surprise that in last week’s Media Monitors Radio Spot Ten report, The Home Depot remained in first place, thanks to 87,910 spots. The big question some are now asking is how much longer they will remain at No. 1, and if those spots will soon surpass 100,000 thanks to Hurricane Harvey recovery efforts and the unknown that is expected this weekend from Hurricane Irma.

In last week’s Media Monitors TV Spot Ten report, auto dealer associations were again highly active users of broadcast television for getting their brand messaging out to consumers. There was something else highly noticeable in the latest report: A favorite Nestlé candy bar stepped up its TV spot activity last week, and became a top five campaign for the seven-day period ending Oct. 1.

A radio industry veteran perhaps best-known for his roles as COO of Westwood One and as President/COO of Metro Networks has joined Gen Media Partners (GMP) for a senior executive role.

Want to know who took a whole bunch of cash and gave it to MVPDs for the privilege of using regional cable TV spots to reach consumers? Look no further than Ridley Scott, and TriStar Pictures. Thanks to them, a feature film looking for a big Christmas Day opening in cinemas just got a big marketing push, the latest Media Monitors Spot Ten Cable report shows.

The just-released Connected Audience Report, from SalesForce, takes an up-close look at how audio and video are being consumed. How are these preferences impacting your business? What does it mean for your future growth? Talking points for your company's evolution may lie within, and we've reviewed the key highlights for you.

Looking to sell those old Bay City Rollers albums but have no idea who would want them? There's always eBay. The online buying and selling marketplace has become a big digital yard sale, and it is now using radio to build its brand reputation with more consumers.