Adbiz

Add Best Buy to the list of big consumer brands that have committed to spending billions of dollars over the next four years with "BIPOC" and minority-owned "diverse" businesses. This pledge, the electronics retailer notes, "includes plans to increase all forms of spending" from nearly every corner of Best Buy — including marketing and how it advertises.

Comscore is now measuring YouTube for connected TV, becoming the first audience measurement company to announce this capability (i.e. deduplicated YouTube and YouTube TV measurement for connected TV). It's something broadcast TV's leadership should take note of, considering where their stations' future riches may lie.

Small business, restaurants, retailers and numerous other industries are facing a labor shortage. Thus, Media Monitors says, looking at who’s advertising today on radio, broadcast television and local cable provides insights into the top companies looking to hire.

MoffettNathanson Senior Analyst Michael Nathanson is not sure who to trust: ad agencies who dismiss supply chain woes as a worry or some of their biggest clients, who believe they'll slice their ad dollars because of the problem. "We believe the difference in these views is that the agencies are not just exposed to media spend, but have a variety of businesses serving broader marketing needs for their clients," he notes.

The increased focus on Diversity, Equity, and Inclusion in Corporate America is not going unnoticed among Black, Hispanic and other diverse audiences, a new Horowitz Research study shows. As such, to resonate with the multicultural, "brands need to step up," Horowitz advises. Does the concept of "brand" extend beyond the advertiser to the media outlets themselves?

The 2023 Broadcast Leadership Training program will consist of weekend sessions held in-person at the NAB Headquarters in Washington, D.C. The starting session will be held in September 2022.

Mark June 22-23 on your calendar if you're a Wisconsin Broadcasters Association member. Those are the dates of the WBA Summer Conference, and it's being held in La Crosse, Wisc. And, there are options -- including a golf outing.

Questions open a gateway for trepidatious others to chime in with their own inquiries. As such, public speakers in person — or using Zoom — should always have questions at the ready that are designed to engage the audience. "It’s a great way to break the ice and spark curiosity in others," PR veteran and "Zoom expert" Rosemary Ravinal says in this new column.

A top-selling author and marketing consultant best known for his Wizard of Ads trilogy, Roy Williams is the founder of the Wizard Academy Institute in Austin. He's also a popular monthly columnist for Streamline Publishing's Radio Ink. Now, Williams has signed on to deliver a Keynote Presentation at the upcoming in-person Radio Masters Sales Summit in Miami.

Traditional TV advertising "has been relatively resilient to date." That's not been the case in the red-hot digital ad world, where slowdowns suggest "a weakening macroeconomic environment." Are other factors at play, "especially given such a strong and seemingly unsustainable surge of spending in 2021, which has created an incredibly tough comp in 2022?" MoffettNathanson has three potential reasons beyond macro for digital advertising’s weakness this year.

As general volatility continues to roil the markets, what’s the prognosis for broadcast investments? This big question is the focal point of a discussion you won't want to miss next month in New York, at Forecast 2023.

One of the most powerful tools for optimal interaction with your audience is body language, says "Zoom expert" and veteran public relations professional Rosemary Ravinal. "Where you place your body either prioritizes YOU or makes your PowerPoint the star of the presentation," she says. Even if you think PowerPoints are a thing of the past, Ravinal's advice is worth heeding.

A new report finds that, as the TV industry shifts to a multi-currency marketplace, the primary perceived benefit is improved integration of cross-platform inventory to better enable transacting and counting of all ad delivery and audiences across all forms of viewing. However, lack of collaboration, new demands on systems, and process changes are creating roadblocks in the transition.

Looking at our smartphone produces a hit of dopamine, but when are we checking it too much? And how is it impacting attention spans as we watch TV? The team behind the Solitaire Bliss online card game surveyed some 2,000 Americans to find the answers, and they could be of keen interest to your ad sales and programming teams.

The 2023 NAB Show is now in the past. What were some of the key takeaways from the affair? RBR+TVBR Editor-in-Chief Adam R Jacobson trades notes with Radio Ink Online Editor Cameron Coats in this InFOCUS Podcast, presented by dot.FM. LISTEN HERE