Adbiz

It can help with eczema. It also has a use in combating asthma. Never heard of Sanofi Aventis drug Dupixent? Watch more broadcast TV, and you may just see one of their current spots.

How important are "over the top" platforms -- including increasingly important "AVOD" options -- and Connected TV channels for those seeking to win their respective political races in November? Just ask video ad platform SpotX. It's seen more than a 900% increase in political advertising spend across its platform of OTT and CTV channels since April 2020.

Sinclair Broadcast Group's RSNs may be the subject of much concern from Wall Street analysts and shareholders this week. But, broadcasters are poised to take the monetization of sports content to a new level. That's according to Oliver Botti at Fincons Group, who offers this exclusive Media Information Bureau report.

With this agreement, AdLarge continues its participation in RADAR, the Nielsen audio service that provides commercial ratings. AdLarge Media Co-Founder and Co-Chief Executive Officer Cathy Csukas had glowing words for the nation's dominant audience measurement company upon signing the new agreement.

A new sales management program allows local media organizations to access experienced senior sales management consultants -- a cost-effective option for those who cannot afford a full-time sales manager.

She's been General Manager of Horizon Media's Century City-based operation since 2012 and joined the ad buying giant in October 2009. In her time at Horizon, she was responsible for a diverse portfolio of client business including Corona Beer, Jack in the Box, STX and ABC. Today, the media and advertising worlds are mourning the loss of Serena Duff.

With GEICO firmly in place as the top brand using Spot TV, by play count, there's lots of new activity at over-the-air television with respect to campaigns getting a boost. For the week ending April 4, a Unilever brand and a Procter & Gamble Co. brand, in particular, made waves with consumers.

Byron Allen’s Allen Media Group (AMG) is welcoming a former WarnerMedia executive just hours after it was confirmed that the AT&T arm will be spun off and merged into Discovery Inc. in 2022.

The latest Media Monitors Spot Ten TV report is noteworthy for its lack of movement among the brands actively using national television to reach consumers.

WideOrbit, known for its widely used broadcast TV and radio inventory and revenue workflow management products, has brought to market the latest release of its flagship ad sales and commercial operations platform.

Stay-at-home ordinances and remote work mandates eliminated the daily commute. As a result, Spanish-language in-car radio listening and ad revenue "plummeted" during the early months of the global COVID-19 2020 shutdown.  Now, dollars are surging, says Entravision's Angie Balderas.

Faced with the reality that remote teamwork will continue indefinitely, department heads and meeting managers are eager to find activities to bring teams closer together. Rosemary Ravinal, the veteran public relations executive turned "Zoom" master, has some suggestions.

For whatever reason, Walmart has not been among the biggest brands using spot radio of late. In contrast, it absolutely dominates Spot Cable, the latest Media Monitors data show.

The In-Real-Life advertising economy. It's a real thing, and it is expected to reach some $44.4 billion in 2022, newly released data from WARC show. Here's the rub: It's still down from pre-COVID levels, although a full recovery is likely imminent.

Ad shop founder and creative chief Mark DiMassimo is steadfast in his belief that the brands working with him activate media campaigns across all consumer touchpoints — including broadcast television. As he sees it, it an essential cog in the media mix. Why? Find out in this InFOCUS Podcast, presented by dot.FM. LISTEN HERE