Adbiz

By Dwight Douglas, Media Monitors In the Media Monitors TV Spot Ten last week, the Honda Dealer Association took #1 with 22,333 spots. The Nissan...

In the Media Monitors TV Spot Ten last week, GEICO regained the #1 position with 19,760 spots

In last week’s Media Monitors Radio Spot Ten report, GEICO remained at No. 1

Some 117 radio spots and campaigns have made it to the finals of the 2017 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations and students. BBDO NY, DeVito/Verdi, and iHeartMedia Creative Services lead this year’s entries throughout multiple categories. The awards will be handed out at a June 1 event in New York.

Here's more evidence that single-digit growth for radio is what the industry's C-Suite executives can expect over the next five years. PwC has just released its Global Entertainment and Media Outlook 2017-2021, and for the U.S. radio revenue is expected to rise from $22 billion in 2016 to $24.1 billion in 2021—reflecting a compound average growth rate of 1.9%.

Flush this: In last week’s Media Monitors TV Spot Ten report, a leading Reckitt Benckiser cleaning and disinfectant brand finds itself among the top 3 advertisers using UHF and VHF stations to deliver their marketing message to consumers.

Nielsen Audio is tweaking its September 2017 PPM data release dates. Why? Multiple holidays traditionally led to data release shifts. Nielsen reviewed the calendar and determined sooner delivery could be done. There's just one slight problem, and we've got an RBR+TVBR Observation that shines some light on it.

The best answer to this question is likely to come from a pair of advertising industry experts who will appear in a joint keynote presentation at Radio's Financial Summit Forecast 2018, being held Nov. 15 at the Harvard Club in New York.

If there ever was a big week for big department stores, this was it. No less than three national retailers boost their ad spend at broadcast television — a sign that attracting consumer attention through fall premieres on the Big Four networks, or on live sporting events, is still key for strong ROI.

Snap Inc. on Tuesday disclosed in an SEC filing that China's Tencent has acquired a 12% stake in the company. This news was overshadowed, however, by its largely disappointing Q3 results, also released on Tuesday. Pivotal Research Group Senior Research Analyst of Advertising Brian Wieser dissected the numbers, and he's made some adjustments to Pivotal's model on the parent of Snapchat.

How did television advertising fare in Q3? The latest edition of the Standard Media Index (SMI), released Wednesday, tackled that question by comparing Q3 2017 to the same three-month period in 2015 and 2014, rather than against a time period that include the Summer Olympic Games. SMI's conclusion: There's a decline that's not just related to the lack of Olympic ad dollars.

Once in a while, the RBR+TVBR Editorial Tiki Hut receives a PR pitch for a story that truly results in a "laugh out loud" moment. That happened today, thanks to new "research" from Instart Logic that uncovered this very revealing finding: Republicans are more likely to care about Super Bowl LII ads. As the laughter ended, our Editor-in-Chief attempted to put some seriousness into this simply silly statistic. His conclusion: Maybe it's not so silly after all.