Adbiz

Based on interviews with futurists, academics, authors and experts; multiple proprietary consumer surveys; a comprehensive innovation patent scan; and extensive secondary research and case study analysis, a dentsu consumer vision report has been released. We've digested it, and offer a synopsis of its key points.

The Coalition for Innovative Media Measurement (CIMM), the collaboration of companies focused on promoting innovation in media measurement, metrics and data, have launched five new "Working Groups" as part of their effort to support cross-media measurement.

Swagger Institute, P1 Learning, AdCellerant and the National Alliance of State Broadcasters Associations (NASBA) have again teamed up to provide a virtual sales and management training summit scheduled for this week.

After more than a decade, the standard terms and conditions for internet advertising — first developed in May 2001, updated in 2010 and 2018 — will be "significantly overhauled." That's the message from the IAB, the President/CEO of the 4 A's, and the CEO of the ANA.

The City of New York has its challenges, and among them is keeping mom-and-pop retailers, restaurants and other goods and services providers healthy and long-lasting. The owner of stations such as Q104.3, Z100 and KTU is now doing its part to ensure their survival across the Five Boroughs.

Are you curious about what it takes to advance to agency leadership roles? An upcoming TVB Next Women webinar session hears from women directors about their current jobs and how they got there.

Fresh data from Borrell Associates, based on its Spring 2023 survey of some 1,938 local ad buyers, suggest that video advertising is not an actively used form of consumer connectivity. But, when it is used, broadcast TV spots are the preferred method of building more register receipts ... for now.

"While increasing marketers' cost per thousand viewers helped to mitigate the declines, the launch of new ad-supported video services has started to take share from traditional linear cable networks," S&P Global Market Intelligence says. That's why it estimates cable's gross advertising revenue fell 3.4% in 2022.

As brands follow in the footsteps of P&G in bracing major campaigns with the reach of radio and podcasts, perceptions about audio marketing continue on an upward trajectory. New year-end data from Veritonic is emphasizing the strength of audio ads.

When it comes to the clients working with local ad agencies during the fall of 2023, it appears there's more interest in streaming media and social media as platforms for connecting brand messages with consumers.  At the same time, cable TV and AM/FM radio are areas of decreased interest, new Borrell data show.

The 18th annual Digital Media Trends Survey has been released by Deloitte, and one of the key takeaways is worth noting — especially for linear television leaders and managers. More than one-third of those surveys believe the content they're paying for on a OTT platform isn't worth the money.

When writer’s block takes hold, a little ChatGPT can work wonders, says public speaking coach and veteran public relations professional Rosemary Ravinal. However, she warns that relying fully on AI is ill-advised.

While watching the closing ceremony of the 2024 Summer Olympics in Paris, public speaking coach Rosemary Ravinal felt inspired to look for a link between public speaking and the Games. "One is about delivering powerful speeches while the other is about competing in sports," she writes in this new column.

As younger audiences gravitate toward streaming platforms, sports media companies must adapt to the growing demand for streaming options and on-demand content to remain relevant.  That's the key insight offered to TV station owners seeking to grow revenue and audience share through live sports programming from a new study released by Harker Bos Group.

With a focus on high-impact and investigative reporting, the awards honor work from television stations, networks, radio and podcasts, visual media, online media outlets, independent producers, newspapers and other print publications.