Adbiz

Have a media appearance on the books in the coming days? Whether you’re promoting a project, sharing your expertise, or raising your profile, it’s a tremendous opportunity if you show up ready to make an impact. Here are 13 ace tips courtesy of public speaking specialist Rosemary Ravinal to take note of.

Take a look at the list of top luxury brands. More than half have been around for more than 100 years. How have they maintained this amazing track record? By escaping the confines of the crowded and cluttered world of needs-based advertising, says guest Media Information Bureau columnist Graeme Newell. Could learning lessons from the luxury brand category help maintain your station's brand allure for decades to come?

The practice of sneaking advertising messages into news programs was a big inside-the-Beltway topic of discussion a few years back, and now the similar internet practices are coming under federal scrutiny. The FTC is hosting an event to look into it.

More financial sources weigh-in on Univision IPO timing.

A new study finds that shifting just 10% of promotion spending to media advertising will increase marketing ROI by 10%-25%.

Radio can sell groceries, cell phones, cars and furniture, but can it sell itself? The radio industry often complains that agencies are out of touch. Is this true, or does the radio industry fail to make the most important first sale — selling itself to the agency? The answer may come at the Hispanic Radio Conference in Fort Lauderdale.

Yesterday, Spanish Broadcasting System notified the Securities and Exchange Commission that it needs more time to complete its Q1 2017 quarterly report, which was due by the close of the day. Today, company executives won't be crunching the numbers. Instead, they'll be showing off their programming and on-air talent with clients and advertisers at an Upfront presentation featuring an appearance from the biggest Latin recording artist on the planet: Luis Fonsi.

iHeartMedia and Fox Networks Group (FNG) are teaming up for what the companies are touting as "the first suite of data-driven advertising products available to the marketplace offering campaigns including both Audio and Video creative units integrated onto one platform."

It's a big summer for radio when it comes to all things "O'Reilly," with Bill O'Reilly and Michael O'Rielly making headlines. But, there's another O'Reilly that radio should become keenly aware of. This one is an expert on auto parts, and it's emerging as the leader in a category that's traditionally big with male-driven formats.

The culmination of an effort that saw a data-driven media marketing, programming and content intelligence company run by a radio industry veteran team up with one of the social media world's biggest players has arrived for AM and FM stations across the U.S.

The man who has emerged in recent months as a "Wordy Rappinghood of Wall Street" for his prolific reports on the state of advertising-fueled businesses — including broadcast media — has offered an update on ad growth estimates for 2017 and the following four years. According to Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser, local radio's revenue dip will be smaller than that of local TV.

Auto dealers are revving up their engines in the hopes that Q4 will bring big register receipts and commissions for their sales associates. Based on the most recent Media Monitors TV Spot Ten report, an American brand and a Japanese auto maker are the most active at broadcast TV at the moment. 

The co-Chief Creative Officer at McCann NY has a lot of listening and judging on tap, and it involves lots of radio spots. Sean Bryan has agreed to serve as the 2018 Chief Judge for the 27th Annual Radio Mercury Awards Competition.

One glance at the latest Media Monitors Spot Ten Cable report says it all: Auto insurance companies, along with a popular DIY income tax preparation software brand, are actively advertising at the moment. Their choice of media is spot cable.