Adbiz

The New York Times is building a podcast unit this week.

Cumulus' three largest clusters have inked deals that provide access to Veritone One's Cognitive Media Platform

A new Borrell Associates report shows the social media platform gobbling up more local dollars than radio or TV

One of the nation's top cleaning and disinfecting brands, distributed by Reckitt Benckiser, sprayed a bit more dollars into its broadcast TV spots in the last week. Those products, from Lysol, could be kept in a new car from Toyota. That's the other company powering up its local ad efforts, according to last week's Media Monitors TV Spot Ten report.

The summer travel season is upon us, and Trip Advisor has opted to use cable TV spots to best communicate its brand message to consumers. In last week’s Media Monitors Cable Spot Ten report, TripAdvisor debuted to land in second place. What other companies were active users of local spot cable ads? Find out more now!

The owned-and-operated stations of one of the nation's Big Four broadcast TV networks is adopting programmatic TV advertising. And, it's partnered with San Francisco-based WideOrbit to make it happen.

A French cosmetics company that's a global leader in makeup, cosmetics, hair care and perfume has taken to cable TV spots to help boost sales ahead of the Labor Day holiday. What other companies are actively using spot cable? Click here now for all of the answers!

In a message sent to Streamline Publishing co-owned publication Radio INK on Friday, the son of former Radio Advertising Bureau CEO Gary Fries confirmed his passing early today, Pacific time, in Arizona. He had been in Hospice.

What is the relative contribution that a campaign’s creative and media factors might have on sales? That's the key question recently put to the test by Nielsen Catalina Solutions (NCS) as part of a report that quantifies the impact of advertising. NCS looked at nearly 500 CPG campaigns that ran in 2016 and in Q1 of 2017 on linear and addressable television, online digital and video, mobile, magazines and radio. It offered five key takeaways, the biggest perhaps being the following conclusion: For large cross media campaigns, reach still comes primarily from television.

Programmatic TV has passed a key milestone on its way to becoming a mainstream method for buying and selling advertising: WideOrbit’s WO Programmatic is now the first and only platform to offer local ad inventory on more than 1,000 TV channels.

A TV data company has joined forces with a global "big data and analytics solutions" provider in a combined effort to provide advanced TV measurement solutions to brands "seeking better ways to understand the true impact of their TV and digital advertising."

If you're in the smallest of Nielsen Audio-rated markets, or in a city where there are no ratings, attracting listeners — and advertising — has its challenges. But, what if you're serving a unique audience you can "own"? Spanish-language radio stations have emerged in that role, and in the first of a regular series of podcasts designed to educate and inform the media industry on the power of Hispanic radio, RBR+TVBR Editor-in-Chief Adam R Jacobson takes seven minutes to learn how Tomás Martinez, owner and CEO of Solmart Media, has developed a cluster of stations in a rural portion of Southwest Florida by targeting Latinos with no other local media choices.

For today’s radio sales professional, there are myriad challenges. From the aggressive crosstown cluster to the big TV station to encroaching local digital media entities, one may feel exasperated in how to maintain their current client lists while looking for growth. This was the crux of a vibrant conversation on the 2018 NAB Show panel “Radio: from the Streets and the C-Suite,” conducted Tuesday morning by RAB President/CEO Erica Farber. Featured panelists included representatives from Univision Radio, Beasley Media Group, Cox Media Group and Townsquare Media.

Can radio stations benefit by reaching out to a segment of the U.S. Hispanic market that is growing in both affluence and influence? Yes, says Gabriela Alcantara-Diaz, founder and president of Miami-based Semilla AD. The Uruguay-born multicultural marketing veteran specializes in upscale Latinos, and in this latest Hispanic Radio Podcast, she tells Adam R Jacobson why the upscale Latina is very worthy of radio's attention.