Featured Media Information Bureau columnist Barrett Riddleberger has made a living out of identifying sales candidates who, when hired, fail to meet expectations. In this latest column, Riddleberger notes that all of these bad hires have one thing in common: They interview well.
Viewership drives advertising dollars. The more viewers the more dollars. We try to find the most cost effective programming that delivers the greatest bang for the buck. But revenue is not driven by the totality of the eyeballs but rather the placement of those eyeballs within the commercial pods at the exact right moment. When it comes down to it, this columnist says, television is all about the pods.
Sales coach Barrett Riddleberger often identifies the types of salespeople who fail to meet expectations but always seem to have one thing on common: they interview well. "You struggle to hire good salespeople but experience frustration when they fail to meet their sales goals," he laments. This columns provides one example of why this happens.
Barrett Riddleberger is a sales trainer who has invested the last two decades of his life helping salespeople and sales leaders become more successful. In this Media Information Bureau column, Riddleberger offers a little "spring reading," with the 10 books that he recommends the most to people seeking new inspiration in their sales career. Only one of these books is about sales.
We desire to be stellar salespeople. But what are the common characteristics of superstars? Some traits deal with internal factors such as personality style and thinking patterns. Other traits deal with things that can be replicated such as behaviors and activities. Noted sales coach Barrett Riddleberger offers five common habits that top performing salespeople do on a consistent basis.
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"Apart from simply asking for more business, the goal is to develop or reinforce your relationship with key contacts in the account."
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The following tips are both necessary and instrumental for getting bigger deals in less time, from the people who have the authority to say “yes!”
Barrett Riddleberger offers four steps to take when coaching sales reps to develop their skills and help them achieve their sales goals.
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The perceptions or position you want to create in the mind of your prospect, along with your goals, should be considered
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One very common question is loaded with the opportunity to gather some great intel that often gets overlooked in an interview