Adbiz

The founder and President/Chief Strategy Officer of Southern California-headquartered multicultural advertising shop Sensis has been selected to serve as Chair of the Hispanic Marketing Council.

Two-thirds of marketers queried by WARC Research expect business conditions to improve next year. That could have a positive trickle-down effect for broadcast media advertising, giving core ad dollars a potential needed boost in 2025.

In a bit of a first, Gray Media has signed on a single sponsor for a newscast on its FOX affiliate serving Southern Nevada. “We are beyond excited about this partnership and what it will do for our FOX5 viewers,” said Michael J. Korr, VP/General Manager of KVVU-TV in Las Vegas.

The Broadcasters Foundation of America has launched its annual Year-End Giving Campaign, which seeks to raise donations from tax-deductible personal contributions to the Guardian Fund and corporate contributions to the Angel Initiative.

Both SESAC and the Radio Music License Committee are separately claiming they came out on top following the determination of licensing fees for RMLC-represented stations through 2026. An arbitration panel determined SESAC’s new blanket fee on November 1.

Why are so many self-introductions cringe-worthy? Public speaking expert and veteran PR pro Rosemary Ravinal remarks, "It’s one of the FAQs in my workshops." In this column, Ravinal sets the groundwork for polished, succinct, and relevant introductions that signal one's worth and lays the foundation for strong and lasting business relationships.

Hispanic consumers are fueling 16% of total consumer packaged goods (CPG) growth in the United States, with spending trends that vary from non-Hispanic counterparts in both dollar and unit sales, as well as the channels they shop.

SiriusXM Media has opened GroupM clients to a new audio-focused data clean room integration with LiveRamp, powered by Habu, thanks to an exclusive arrangement announced on Wednesday by the satellite and streaming-focused audio content creator and distributor.

We don't mean to scare you, but the ghosts, goblins, and monsters are preparing to come out on Thursday. When that happens, it's going to frighten away the Early Bird carrying all of those discounts to Forecast 2025. Wipe away the fear now by locking in your seat now before registration rises to its full price on Friday!

The Southern California-headquartered radio imaging, voiceover, programming, podcasting and jingles company led by President Dave "Chachi" Denes is gaining entry into the Great White North, starting in January. 

"Downward stock moves have gone hand in hand with negative earnings revisions," notes MoffettNathanson analyst Rob Fishman. "The media landscape has grown bleak, and most media stocks have seen a similar picture." Yet, Fishman asks, for all the negativity out there, "Is it possible we have hit a bottom?"

As younger audiences gravitate toward streaming platforms, sports media companies must adapt to the growing demand for streaming options and on-demand content to remain relevant.  That's the key insight offered to TV station owners seeking to grow revenue and audience share through live sports programming from a new study released by Harker Bos Group.

In Rosemary Ravinal's view, the truth is that many bosses use jargon-filled language to conceal their weaknesses or fears. Yet, she says, no amount of colorful language can compensate for the lack of leadership and know-how.

Connected TV advertising measurement and delivery platform Innovid is teaming up with Alltold, a "responsible technology pioneer building AI to understand bias, stereotypes, and inclusion in creative content," for a report that shares "the state of representation" in Connected TV spots.

What's coming for broadcast radio and television in the year ahead? The Forecast 2025 Executive Super Session offers the best take on whether storm clouds are on the horizon or if seeds for growth will spring in a few months.