Mesmerize Your Speaking Audience With These Memory Hacks
"It’s not wise to memorize a speech," says public speaking coach Rosemary Ravinal. "Yet sometimes it’s necessary to remember some parts of your talk or presentation, but straight memorization will often backfire." Here are some techniques to consider to deliver speeches with confidence.
Toronto: Land Of The Lost Radio Marketing Acts
A weekend in Toronto yielded many observations as to how locals consume radio. The biggest eye-opener, however, is a local TV campaign for a leading Adult Contemporary radio station — which appeared on a top sports channel distributed via cable TV and satellite.
Create Great Presentations With A ‘Sandwich Strategy’
In the age of AI at our fingertips, public speaking expert Rosemary Ravinal asks why anyone should have to sit through the monotony of a presenter reading from text-cluttered slides in a PowerPoint presentation? It doesn’t have to be that way. Here's how you can present like it's not 1999.
Consumers ‘Willing to Spend’ Even as Growth Slows
Shoppers are still willing to buy even as smaller job and wage gains and high interest rates are slowing the growth of consumer spending. That's a key finding of fresh information released by the National Retail Federation.
Rising Costs Clip Global Consumer Media Spend Trends
For the second year in a row, the growth rate for global consumer spending on overall media content and technology decelerated — a sign that the post-COVID bump seen in 2021 is slowing significantly.
Harness AI for Hispanic Sales Success
The power of AI is undeniable, and sales pros are learning how to use it to take their numbers to new heights. Still, the use of AI in business is in its infancy. That's overwhelming if you aren’t a “tech person.” At the Hispanic Radio Conference, an all-star panel delves into how you can make AI work for you.
Georgia Ruling Leads Salem To Stop ‘2000 Mules’
While Salem Media Group may best be known for its radio stations, it was also the parent until the end of 2023 of Regenry Publishing — the publisher of voter fraud-focused "2000 Mules." Now, in the wake of a Georgia Bureau of Investigation ruling, Salem has cut all ties to the Dinesh D'Souza work.
Counter The Spread of Misinformation With NAB, NALEO
Earlier this month, NALEO Educational Fund, in collaboration with the NAB, hosted a summit designed to counter the spread of misinformation targeting Latinos. Due to the important nature of this topic, the NAB and NALEO will present a summary of that event at the Hispanic Radio Conference.
Five ChatGPT Prompts to Become a Better Speaker
When writer’s block takes hold, a little ChatGPT can work wonders, says public speaking coach and veteran public relations professional Rosemary Ravinal. However, she warns that relying fully on AI is ill-advised.
Where Your Consumers Are: The Outskirts of Town
Curious as to why your station's ratings may be "wobbling"? New data released from the U.S. Census Bureau show that while large cities are regaining residents following the COVID-19 pandemic, there was strong growth in areas adjacent to urbanized areas.
Media Monitors Gets Another MRC Accreditation Nod
Media Monitors, the iHeartMedia-owned ad tracking service, has confirmed the continuation of Media Rating Council (MRC) accreditation for both its radio and TV spot services reporting pre-recorded advertising of at least 15 seconds in length.
AMG Agreement Brings In-Stream ‘Frame’ Ads To Viewers
New, in-stream "Frame" ad experiences are now available to advertisers seeking to connect with viewers of The Weather Channel, Local Now, and HBCU Go via their respective connected TV apps.
‘Don’t Let Myths About Public Speaking Hold You Back’
"There are many misconceptions about speaking," says public speaking coach and veteran public relations executive Rosemary Ravinal. In this column, Ravinal debunks some more myths about public speaking with one key takeaway: "Everyone can uplevel" communications skills with the right motivation, guidance and practice.
Ad Council Unveils Trade Assn. Advisory Committee
The committee's principal task is to offer insights and perspectives on the challenges and opportunities facing their industries, and explore opportunities "to amplify Ad Council messages as a collective in the ultimate service of driving meaningful impact."
Mutual of Omaha Earns NABLF Corporate Leadership Award
Mutual of Omaha has been select to receive the The National Association of Broadcasters Leadership Foundation (NABLF) Corporate Leadership Award, and will be honored during the 2024 Celebration of Service to America Awards on June 4 in Washington, D.C.














