The Radio Mercury Awards has revealed who will hold the role of the 2025 chief judge for the 34th annual Radio Mercury Awards competition.
Given the key position is Chad Broude, co-founder and Chief Creative Officer of Highdive Advertising.
Along with his co-founder and co-COO Mark Gross, Broude oversees the creative efforts for clients including Jeep, State Farm, BetMGM, Jersey Mike’s, NHL, KFC, and Frito-Lay. His work has helped lead Highdive to earn 2024 Radio Mercury Awards Best of Show honors.
“Ideas that stand out have been a crucial part of my career, and in my various roles, those ideas can become award-winning and celebrated at shows like the Radio Mercury Awards,” Broude said. “The opportunities for creative in radio and audio are growing, and I am looking forward to sitting down with my final round jury and hearing those ideas come to life.”
RAB President/CEO Mike Hulvey, who chairs the Radio Creative Fund, said the organization was “thrilled” to have Broude as its chief judge. “Highdive has a strong history of great creativity in radio, proving it continues to be a strong medium and great opportunity to showcase creativity.”
Award categories for the 2025 Radio Mercury Awards will be announced in December along with Call for Entry guidelines and deadlines.
