Pew: ‘Local Crime News’ Desired, But From What Source?
A newly released report on local news from Pew Research Center finds that more Americans get news and information about crime than any other local topic except the weather. But how they get that news — and how they react to it — varies widely.
Connected TV and Latinos: An Intertwined Growth Story
A vast majority of Hispanic Americans have access to Connected TVs and most prefer streaming. As such, Connected TV platforms are a strategic place to find these consumers. That's a key insight from a fresh look at Connected TV use and preferences courtesy of LG Ad Solutions.
Asian TV Preferences: A Mid-Year Update for 2024
Having access to Asian-language and international content is an important consideration when making subscription decisions among Asian American homes. That’s the top takeaway from Horowitz’s latest annual report on a diverse and affluent consumer group.
Linear, Plus OTT, Seen As Key 18-34 Reach Solution
Marketers seeking to reach as many Adults 18-34 as possible through an advertising campaign may wish to focus their media buying efforts on both over-the-air and streaming television. That's the finding from a newly released analysis from MRI-Simmons and the Go Addressable trade association.
A ‘FAST’ And Furious Growth Trend For TV Content Consumption
Some two-thirds of TV content viewers are using free, ad-supported streaming TV (FAST) platforms in a typical month, a new Horowitz Research report on the state of media, entertainment and technology that focuses on viewing habits finds. Four FAST networks stand out in the study.
Political Ads: A Quick Review of Broadcasters’ Obligations
Are issue ads entitled to the Lowest Unit Rate? Is the broadcaster exempt from liability for false statements? Must the broadcaster allow opposing views on its air? Many think the answers to these questions are "Yes." Think again, veteran Washington, D.C. attorney Gregg Skall says in this classic column.
The State of Gen Z … and Advertising’s Future
A new report from Comscore offers marketers some of the key digital and social media trends they may need to reach a digital-first cohort with increased consumer influence — Generation Z — with the right message exactly where they are most receptive to receiving it.
The Evolving Media Consumption Habits of Asian Americans
While television continues to be primary media used by Asian Americans, it is now being driven by a-la-carte streaming services over conventional, linear TV. That's a key finding from a newly released study of the Asian American consumer landscape from multicultural marketing firm PCA.
A Personalized Entertainment Dash: What UK Drivers Want
Xperi Inc.'s DTS unit recently distributed a report that details how in-car entertainment is of "the utmost importance" for 67% of adults — a number that soars to 84% for those aged 17-44. Don't fret, America. The survey was conducted in the United Kingdom. Nevertheless, the findings are telling.
Teens And Social Media Use: What’s Hot Or Not?
Despite negative headlines and growing concerns about social media’s impact on youth, teens continue to use these platforms at high rates – with some describing their social media use as “almost constant.” That's according to a Pew Research Center survey of U.S. teens.
All The Keys For Unlocking Radio’s Best Traits
Key West, Fla., is a locale with a reputation for being weird. Perhaps the only thing "weird" to those in Radio seen across the Independence Day holiday weekend was finding a Classic Rock station's afternoon host and his producer conducting a live remote broadcast, our Editor-in-Chief notes.
Swiss Broadcasting Corp. Moves Ahead With FM Abandonment
Since fall 2021, the nation of Switzerland has been dealing with a slightly more eye-popping scenario for radio listeners than the loss of AM radio access in the car: the silence by law of FM radio stations. Now, the Swiss Broadcasting Corp. is moving ahead with a full shut-down of its MHz-based signals.
Census Explores Latino Population Growth Trends
Between 2022 and 2023, the Hispanic population accounted for just under 71% of the overall growth of the United States population, driven primarily by births. That's according to newly released Vintage 2023 Population Estimates from the U.S. Census Bureau.
UFlorida Explores Bias Concerns in Human- and AI-Generated News
Given the growth of AI-generated news opportunities for broadcast media, it was only a matter of time before concerns regarding bias in the reports emerged. Now, a University of Florida research team has investigated whether AI-generated news is any more, or less, biased than human reports.
TVB Study Shines A Light On Local TV Station Online Hubs
Local TV stations have spent decades carefully developing their brands which are built on the locality and relevance of their news content. But how do users of local broadcast TV news and local broadcast station websites/apps really feel about them?
It's a question TVB sought to find the answer to.