A Personalized Entertainment Dash: What UK Drivers Want

Xperi Inc.'s DTS unit recently distributed a report that details how in-car entertainment is of "the utmost importance" for 67% of adults — a number that soars to 84% for those aged 17-44. Don't fret, America. The survey was conducted in the United Kingdom. Nevertheless, the findings are telling.

Black Gen Z TV Consumption: A Strong Story

Freshly released highlights of a 2023 Horowitz Research survey of African American consumers that are between the ages of 12 and 27 reaffirm decade-long trends that demonstrate how this segment of American viewers overindex on watching TV content.

Password Sharing: SVOD’s Struggle

Newly released findings from M/A/R/C Research's Horowitz arm shows that one-third of U.S. TV content viewers either borrow log-in credentials or share the costs of at least one streaming service they can access.
Rosemary Ravinal

What to Answer When You Don’t Know the Answer

Prepare for the unexpected and respond with grace and aplomb with some words of advice courtesy of veteran public relations professional and public speaking expert Rosemary Ravinal. They could help you answer difficult or off-topic questions while safeguarding your credibility.

Broadcast News Brand Loyalty? Two ‘Big Four’ Networks Rule

A survey of more than 95,000 consumers between the ages of 16 and 65 from across the U.S. has yielded fresh insights into brand loyalty as it pertains to select news programming — potentially potent data as the 2024 political advertising season heats up. It presents good news for NBC and ABC.

WARC: Big Tech Quartet To Get More Than Half Of All Ad Dollars

With global advertising spend forecast to top $1 trillion for the first time this year, WARC Media examines platform power in the era of AI, the current state of linear TV, the future of attention measurement, and the growth of in-game advertising in its just-released The Future of Media 2024 report.
Rosemary Ravinal

Timeless Quotes to Motivate Your Speaking

How will AI affect the ability of people to communicate on a human level? It's a question public speaking coach and veteran public relations executive Rosemary Ravinal tackles by offering some her favorite quotes. They provide insights, she says, into the essence of public speaking and its role as the foundation of leadership.

Is Voice-Controlled Music Video The Newest Industry Threat?

With CES 2024 set to begin across Las Vegas, a celebrity-backed music service launch linked to Smart TV brands has captured the attention of many industry observers wondering if it is the second coming of MTV, or yet another "share of ear" taking consumers away from Radio?
Cable / Satellite

Parks: Legacy Pay-TV Companies’ Struggle Persists

It's no secret that heritage MVPDs offering cable television service packages to customers continue to lose subscribers to streaming video services. But, just how many internet households have only a pay-TV service and don't use a streaming platform? Very, very few of them, a newly released study from Parks Associates finds.

The U.S. Population, As 2024 Begins

As the nation rings in the new year, the U.S. Census Bureau has projected what the U.S. population was as the clock struck Midnight in New York on January 1, 2024. It represents an increase of roughly 0.53% from one year earlier.

How Radio Can Capitalize On Listener’s New Year Resolutions

Do you have a New Year resolution? If not, think about your listeners. Many do, and even if they don't hold to their promises, radio is still empowered to profit from them. How? Here's some food for thought from the RBR+TVBR archives that could still help a few years later ... unless, of course, dieting and exercise are your New Year resolution.

Reducing AI Risk in Political Advertising

Efforts to reduce risks posed by artificial intelligence in political advertising expose deeper flaws in electoral advertisement regulation, says American Enterprise Institute (AEI) nonresident senior fellow Bronwyn Howell.
Rosemary Ravinal

Public Speaking by the Numbers

In this column from Rosemary Ravinal, "a potpourri of numbers about oral communication" is offered. Some underscore just how important public speaking is to humanity, she says. "Sort through this assortment and see where you can put some of these lessons into practice to improve your own speaking."

The Virtual Newscast: Future Worry Or Sci-Fi Fodder?

With much conversation about generative artificial intelligence allowing radio stations to have "hosted" air shifts via a ChatGPT platform, a nascent tech company is promoting how it can produce a newscast for television — or any streaming platform — fully synthetically. Should TV industry leaders fret, or laugh?
A random Tween enjoys her school library.

Teens And Social Media Use: What’s Hot Or Not?

Despite negative headlines and growing concerns about social media’s impact on youth, teens continue to use these platforms at high rates – with some describing their social media use as “almost constant.” That's according to a new Pew Research Center survey of U.S. teens.