Media Info Bureau

Generative AI adoption surged in early 2025, reflecting a significant shift in how organizations are integrating this technology. This transpired despite challenges that impact project success, new research from S&P Global Market Intelligence reveals.

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends. Why marketers should invest in this consumer group is the focus of a new report from Nielsen released under the direction of SVP of Diverse Insights & Intelligence Stacie de Armas.

With first quarter 2025 earnings results coming in the next few weeks, Senior Analyst Robert Fishman and the MoffettNathanson team revisited its financial forecasts. Why? They wished to consider "how such a bleak economic backdrop might affect our coverage universe." Here's what they came up with.

After climbing steadily from 2000 to 2017, the share of U.S. young adults living with their parents has fallen somewhat in recent years. That's according to new data from Pew Research Center that could prove important to radio and television broadcasters seeking higher audiences — and more advertiser support.

The operator of Eurovision and Euroradio has produced a 16-page report that focuses on a highly important subject for radio station owners in the U.S.: the connected car. When the car gets connected, there are three existential challenges, EBU notes.

A change of setting and the company of loved ones can shift your outlook. But, respected public relations professional and "Zoom expert" Rosemary Ravinal did not anticipate that her grandson, Mo, would provide a fresh perspective on storytelling during her visit.

Video consumption will continue to transition from traditional pay TV networks to streaming platforms in 2025, which will pressure linear TV networks in the U.S. That's a key finding from Seth Shafer, Senior Research Analyst at S&P Global Market Intelligence, offered in a 2025 Trends in Global Media report.

Some 700 marketing professionals have chimed in on consumer, advertising, and media trends for the first half of 2025, and Mediaocean is now presenting them in an ad outlook report that is steeped in digital and connected TV suggestions. Does this leave linear media out in the cold? 

What’s in store for the Media & Entertainment sector as we head into 2025? The just-released S&P Global Ratings 2025 Media & Entertainment Industry Outlook examines the sector’s risks, opportunities, trends, credit quality and outlook. Naveen Sarma, who oversees U.S. media and entertainment for S&P Global Ratings, chimes in.

Despite efforts in D.C. to limit its use in the U.S. due to its ties to the Chinese government and a new effort led by 14 state attorneys general to impose "significant penalties" on it for its harms to American youth, TikTok is a major social media platform that isn't fading away anytime soon. Data from Pew indicate that adults — not kids — are big-time users.

Access to latest music and live updates is driving market growth for Radio on a worldwide level. But, there's a caveat — the upward momentum comes with a trend toward online radio services, a newly released study from U.K.-based Technavio finds.

Is it an existential threat to broadcast radio and TV, or is it a potential investment or partnership opportunity? New data from Pew Research Center suggest either may be of consideration, as nearly 40% of young adults queried say they get news from influencers on social media.

Two-thirds of marketers queried by WARC Research expect business conditions to improve next year. That could have a positive trickle-down effect for broadcast media advertising, giving core ad dollars a potential needed boost in 2025.

A 2016 communiqué to the incoming Trump Administration from the MMTC suggested the creation of a “Glide Path” for AM radio station owners that preserves minority ownership following AM's end. Is the MMTC crafting a similar letter outlining "imperative actions" the White House must consider come 2025?

So, are you so over that "We Pay The Max" pre-roll ad one sees when accessing streaming audio on one major platform? Perhaps fresh data from a "Viewer Experience Lab" initiative is of importance to both the agency who create the spot, and the media company in control of what's shown.