Adbiz

Comscore Content Measurement (CCM), a new cross-platform product offering, has been brought to market by the data analytics and consumer consumption firm seeking to build a greater presence in the broadcast TV space.

WARC says global ad spend has more than doubled over the last decade, growing 2.8x faster than global economic output since 2014, with more media channels available to marketers than ever before. But, should that excite linear media leaders who continue to experience core ad weakness with few growth prospects?

For some viewers, having an ad-free for a fee experience is worth it. While some lament that marketing messages won't be seen, the TVB — the nation's advocacy group for ad-supported television programming outlets — has a new study that suggests broadcast TV ads will reach this audience successfully.

New Year, new beginnings, new opportunities to convey your expertise and step up your public speaking. Whether you’re speaking to an audience of one or 1,000, what you say and how you say it demonstrates your competence and confidence, public speaking coach and veteran public relations executive Rosemary Ravinal shares in this fresh column.

In an announcement, ARM said it is joining forces with Stagwell Brand Performance Network to augment and accelerate the global marketing network's audio buying power and capabilities across its portfolio of agencies, to help clients capitalize on the channel's mass reach, audience engagement and cultural influence.

The Media Financial Management Association (MFM), the professional association that serves financial professionals in the media and entertainment industry, and credit risk and business intelligence firm Creditsafe have forged a strategic partnership designed to help businesses in the media industry take a more data-driven approach to credit risk management.

The Comcast division that provides media and entertainment technology to advertisers has widened its partnership with omnichannel advertising platform Mediaocean that brings to fruition a "bi-directional integration" between their respective product offerings.

The latest in a series of insights offered by Borrell Associates suggests that, for some 1,130 local ad buyers, the vast majority plan to spend the same in 2025 as they did last year. For those spending more, however, radio isn't in the mix, nor is broadcast TV.

CBS News & Stations parent Paramount Global’s partnership with VideoAmp will provide the entertainment-focused media company "with a comprehensive view of its audience, enabling both demographic and advanced audience measurement across VideoAmp’s footprint of 40 million households."

Radio station owner Audacy Inc. and data analytics firm Claritas have forged a partnership just in time for this year's mega-sized affair. This, says Audacy, gives it enhanced measurement capabilities for clients through "a cross-platform multi-touch attribution solution for analyzing the impact of broadcast and digital audio campaigns."

Cross-channel television and connected television advertising operation Simulmedia has brought in a new Chief Scientist, and it is a person known for his experience in media research, audience measurement and understanding data.

With a focus on high-impact and investigative reporting, the awards honor work from television stations, networks, radio and podcasts, visual media, online media outlets, independent producers, newspapers and other print publications.

"Equanimity is my word for 2025," says public speaking coach Rosemary Ravinal. "It means calmness, collectedness and evenness of mind especially under stress. This is an ideal state for any speaker." It’s the state Ravinal, a public relations executive for many years, is choosing for herself as she sets goals for the coming year

At year's end, a longtime face of the sales advocacy group for the broadcast television industry and a woman who has served as the organization's chair — in addition to her full-time role at The E.W. Scripps Co. — will be concluding their respective careers. What have Abby Auerbach and Missy Evenson learned across the years, in particular when asked to embrace change?

Nielsen is moving forward with bringing "expanded capabilities" to the company's  Outcomes measurement platform. Notably, the launch includes a new collaboration with attention measurement firm Realeyes, which in the past was viewed by some as a potential competitor.