‘Enhanced Measurement Capabilities’ For Audacy In Claritas Deal

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LAS VEGAS — As the Consumer Electronics Show readies to open for its 2025 affair, radio station owner Audacy Inc. and data analytics firm Claritas have forged a partnership just in time for this year’s mega-sized affair. This, says Audacy, gives it enhanced measurement capabilities for clients through “a cross-platform multi-touch attribution solution for analyzing the impact of broadcast and digital audio campaigns.”


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