The Media Financial Management Association (MFM), the professional association that serves financial professionals in the media and entertainment industry, and credit risk and business intelligence firm Creditsafe have forged a strategic partnership designed to help businesses in the media industry take a more data-driven approach to credit risk management.
Through the partnership, MFM members can access Creditsafe business reports, media industry reports and additional credit risk management services at preferred pricing.
The partnership, which officially launched on December 2, also offers insights and trends gleaned from the association’s proprietary Accounts Receivable data for advertising agencies and individual advertisers.
“MFM has offered its media companies credit reports for more than four decades through the Broadcast Cable Credit Association (BCCA),” said Joseph Annotti, MFM’s President/CEO. “Our partnership with Creditsafe enhances our ability to provide MFM members access to the best credit bureau data on the market at the lowest possible price. Moreover, the additional benefits members will receive in terms of technology tools that can dramatically improve the management of their A/R data, make the partnership even more valuable to media companies and makes membership in MFM more attractive than ever.”
Matthew Debbage, CEO of the Americas and Asia at Creditsafe, added, “Partnerships are an important part of our long-term business strategy. MFM is a highly respected industry organization, and we see tremendous value from partnering with them. We firmly believe that data provides the most valuable insights and context into a company’s financial health. This partnership allows us to scale our data-focused goals to help businesses in the media industry.”
As part of the partnership agreement, both organizations are committed to maintaining all data in a highly secure environment and complying with all U.S. anti-trust regulations and standards, they said.
