Comscore Content Measurement (CCM), a new cross-platform product offering, has been brought to market by the data analytics and consumer consumption firm seeking to build a greater presence in the broadcast TV space.
The new addition the Comscore platform is designed to provide content owners and creators access to media measurement products that provide a better understanding of consumer behavior regardless of channel or platform. “It also enables content owners to better understand viewing habits and more effectively commercialize their product offerings, whether it’s through distribution strategies or media placements,” Comscore says.
Specifically, users will get a deduplicated view of audience reach across linear TV, CTV/Streaming, PC, Mobile and Social.
“NBCU viewers engage deeply with our vast array of linear and digital content, and it’s crucial that our measurement solutions provide insights into everything from cross-platform reach to viewer behavior,” said NBCUniversal SVP of Data & Measurement Strategy Brian West. “Comscore’s unified content measurement solution meets this need by offering a comprehensive view of audience engagement, empowering us to optimize our content strategies.”
