New forecasts from WARC show that global advertising spend surpassed $1 trillion for the very first time in 2024, and it is expected to grow 10.7% this year, to a total of $1.08 trillion. In fact, global ad spend has more than doubled over the last decade, growing 2.8x faster than global economic output since 2014, with more media channels available to marketers than ever before.
But, should that excite linear media leaders who continue to experience core ad weakness with few growth prospects?
