NEW YORK — The Comcast division that provides media and entertainment technology to advertisers has widened its partnership with omnichannel advertising platform Mediaocean that brings to fruition a “bi-directional integration” between their respective product offerings.
A launch is anticipated for the second quarter of 2025, giving agencies and brands an opportunity to manage creative traffic and distribution directly within Comcast Technology Solutions’ AdFusion platform.
“By bridging the gap between creative and media teams, this integration promises to streamline advertising workflows,” the companies state.
“This partnership represents a major leap forward in how agencies and brands manage their TV advertising,” Bart Spriester, SVP/GM of CTS, said. “By breaking down silos and integrating creative and media buy data seamlessly, we are giving advertisers the tools they need to act faster, more accurately, and with singular efficiency. This is about streamlining advertising operations into a unified ecosystem.”
Ramsey McGrory, Chief Development Officer of Mediaocean, added, “Our expanded collaboration with Comcast Technology Solutions underscores our commitment to driving innovation for our clients. This bi-directional integration provides the control and precision needed to navigate today’s complex media environment while unlocking new efficiencies that maximize the value of every media dollar spent.”
