Adbiz

Podcast ad revenue crossed $2.9 billion in 2025, while the broader audio category held steady growth, but new IAB/PwC data points to an AI-driven disruption in digital discovery that could reshape how audio advertising reaches listeners in the years ahead.

One is known for its Connected TV and AI-fueled programmatic advertising offerings. The other is an "attention measurement" provider that offers "eyes-on-screen" attention and co-viewership data for TV. Thanks to a deal announced Wednesday, that data provider is now owned by the digital and streaming ad tech company.

A newly released report from the Video Advertising Bureau places a spotlight on the viewership of TV news versus other media platforms among three key audiences valued by advertisers. The key findings provide more fuel to broadcast TV sales leaders seeking to sway marketers away from social media.

Mass Consumer is a proprietary AI-powered product "that helps brands make mass reach feel personal." In an environment where reach has been completely devalued by CMOs and brand managers in favor of addressable solutions, the Marketing Architects offering could prove of interest to broadcast TV.

For the first time since the study began, both AM and FM radio appear in all 100 of America’s top-selling new vehicle models, per Quu’s third annual In-Vehicle Visuals Report, but a growing discoverability gap suggests radio’s “free ride” may be in jeopardy.

What do first dates and first meetings have in common? Everything, says public speaking expert Rosemary Ravinal. "Whether you’re sitting across from someone at a candlelit table, at a conference table, or on a Zoom screen, you’re doing the same essential thing," she says in this column.

Join us in Phoenix for a powerhouse lineup of creators and personalities who live and breathe Gen Z engagement every day. From TikTok to terrestrial radio, Gen Z Hispanics are shaping the future of our industry — and one dynamic Hispanic Radio Conference session will show exactly how to meet them where they are. 

Madison & Wall's Brian Wieser on Wednesday painted a picture of the new reality for TV account executives: influencer marketing is perhaps usurping the television industry as a default channel for brand building. Linear media is now secondary.

How are sales and marketing leaders adopting artificial intelligence to drive alignment, efficiency, and growth? Where are there still significant gaps? A just-released report from RevOps firm LeadG2 seeks to provide answers based on data from 154 cross-industry revenue leaders.

EdgeBeam Wireless and its CEO, Conrad Clemson, have gained attention for their non-traditional revenue opportunities associated with ATSC 3.0 technologies beyond NEXTGEN TV. Now, EdgeBeam is investing in its future by acquiring Broadspan distribution platform.

The digital migration is already here, and Hispanic radio stations are no different in that those which figure out how to extend their brands across platforms will be the ones that thrive. That's the mission of "Digital Platforms for Hispanic Radio Stations" at Radio Ink's Hispanic Radio Conference 2026.

It's the view of public relations veteran turned public speaking coach Rosemary Ravinal that predictability is the fastest way to lose an audience. Surprise, on the other hand, is the spark that keeps people leaning in for more, she shares in this post-April Fool's Day column.

The Broadcasters Foundation of America (BFOA)has received the highest scores from two independent organizations that track commitment to accountability and impact for 501(c)(3) charities.

The average global consumer spent 8.24 hours per day with media in 2025, up from 7.62 hours in 2020, as ad-supported media accounted for 52.7% of time spent in 2025, down from a 55.5% share in 2020.

"StreamGuys developed SGcreative to help Nueva Network do something unique in audio advertising: deliver real-time, location-specific sponsored content to Hispanic and multicultural audiences at scale," the company said. That listener-facing product is branded by Nueva Network as "Que Onnda Today."