Adbiz

As ad dollars pour in ahead of the 2026 midterms, costly mishaps like a GOP super PAC accidentally spending $25,000 in Portland, Ore., instead of Portland, Me., underscore the need for better local advertising intelligence. That's why Madhive and AdImpact have inked a new strategic partnership.

The Foundation has introduced Hardship Grants for broadcasters on unpaid or reduced-pay leave and those confronting extraordinary expenses related to family care, housing emergencies, relocation, or theft. BFOA President Tim McCarthy says, “By expanding our grant programs, we can respond to a broader range of circumstances and provide critical assistance to more people in our industry when they need a helping hand.”

Public speaking coach Rosemary Ravinal is "tired of sitting through conference presentations by brilliant people who make little effort to help their audience understand them." Ravinal calls it the "Curse of Competence" — being brilliant but boring. Here are some valuable learning lessons to make what you say resonate.

The "2026 State of Local News" report from the Medill Local News Initiative at Northwestern University counts 238 U.S. counties as "news deserts." That is up 26 from last year and the largest single-year jump in Medill’s research. In the past year, 170 newspapers closed or merged, nearly three a week.

The next phase of FOX Advertising's agentic advertising platform, powered by FOX AdStudio, has ramped up, with five agency and technology partners signed on for live campaigns and commercial linear media transactions.

On October 1, a New York venue served as a hub of discovery and insight into the future of the sports media business. "In The Arena," co-hosted by "Substack for sports" platform Puck and media-focused Wall Street financial house MoffettNathanson, addressed one key question of particular interest.

You might think a public speaking coach recommending AI-powered speech apps is inviting her own replacement. Yet, here is veteran public relations executive turned elucidation expert Rosemary Ravinal making peace with technology and recognizing where it belongs. Why?

There's a sense of stability along with rejuvenated longevity at National Spot TV, with commitment combined with a new spurt of activity that reinforces the power of broad reach broadcast television offers a marketer.  Last week, Walmart was among the brands making a return to a report that saw little movement at the top.

How big is product placement, which over the last two decades has become commonplace on network TV and many local TV entertainment and lifestyle shows? The U.S. accounted for 56.5% of the global market for product placement in all media, new data from PQ Media show.

Global ad spend is forecast to rise 11.9% to $1.34 trillion in 2026, according to WARC Media’s Global Ad Spend Forecast Q3 2026. That follows 10.0% growth in both 2024 and 2025. WARC cites corporate AI investment and major events including the Olympics, the FIFA World Cup, and the US mid-term elections as drivers. It names further escalation of global tensions as a downside risk.

Paramount Skydance’s acquisition of Warner Bros. Discovery has officially closed. Now, there’s much focus on what the newly combined media giant known as Skydance means for Hollywood and streaming. But, there’s another side of the deal worth watching, says AdCellerant CEO Brock Berry.

Global media agency Carat, Comcast streaming advertising unit FreeWheel, Comcast's NBCUniversal unit, and marketer-focused Newton Research have united to bring to market a programmatic agentic media product they believe is "built to optimize upfront investment" — allowing clients to balance brand analytics and automated reporting across NBCUniversal platforms.

One brand is known for its anti-allergy products including NyQuil. The other brand is a streaming video platform tied to the largest Spanish-language content creator in the world. While each sounds alike, there's very little Vicks and ViX have in common. Commitment to national TV spots is one of them.

Advertising Week New York kicks off Monday, and for the second consecutive year SiriusXM Media is hosting an event that it says will explore "the growing power and influence of audio across media, culture and advertising."

Third quarter layoff plans totaled 129,591, down 43% from the 226,242 layoff plans in Q2 2026, and down 36% from the 202,118 layoff plans announced in the same quarter of last year. That's the latest jobs look courtesy of Chicago-based Challenger Gray & Christmas.