Adbiz

"Our goal is to move the market beyond isolated agent announcements and toward a common foundation for trusted agent-to-agent media buying.," WPP Media shared in a lengthy announcement distributed on Thursday.

The Latino Donor Collaborative (LDC) has released its 2025 LDC U.S. Latinos in Media Report™: Full Year Update and the 2026 LDC Strategic Roadmap for the Entertainment Industry. The data highlights "a widening chasm" between where Latinos consume English-language content and how they are represented on and off screen in the industry.

AI-driven broadcast technology company Futuri has brought to market a revenue intelligence platform for media sales teams. As the company founded by Daniel Anstandig believes, TopLine Enterprise streamlines disparate research, outreach, creative, and attribution tools into a single workflow for media sales teams.

The media performance platform has unveiled "an AI-powered reporting experience" that is designed to allow media buyers and sellers to "interrogate" VideoAmp's census-level campaign measurement in plain English. The result? Ready-to-use data in reports tied to the first phase of a VideoAmp "evolution."

A new global look at ad trends has come from Brian Wieser-founded Madison & Wall. Outside of TV (at least in 2026) and out-of-home, "the environment remains weak for audio, publishing, direct mail, and directories." In fact, Madison & Wall concludes, "These revenue pools no longer represent much of the total market."

The Radio Advertising Bureau is celebrating what it calls the successful completion of its 2026 Media Career Academies program series, including the GAB Media Career Academy, IBF Media Career Academy and Kellar Media Career Academy.

When ads come on during a podcast, the skip button can start looking quite tempting. So that has to hurt ad efficacy, right? Not quite, according to new research that shows more than half of podcast listeners who routinely skip ads have still acted on one.

Gray Media has expanded its advertising capabilities through a strategic partnership with DSP and AI solutions platform Madhive. The agreement is designed to further accelerate Gray's ability to deliver data-driven, high-performance campaigns for local businesses and agencies nationwide.

MiQ has brought new capabilities to its Sigma platform with one goal in mind: to help advertisers understand and act on TV viewing behavior across the linear and streaming worlds with the goal to connect that to what those same audiences are doing across digital platforms. 

The ad sales business of one of the nation's top MVPDs has struck a deal that is designed to give advertisers "even better control and transparency over where their ads appear on streaming television platforms."

Most Americans say it’s crucial to keep up with key news topics. However, far fewer say they’re highly informed themselves. That's the big takeaway from a just-released study from Pew Research Center.

The Radio Advertising Bureau is launching a new four-part live presentation series designed to help local broadcasters harness artificial intelligence to support sales efforts, uncover opportunities and drive revenue growth.

Nielsen has agreed to collaborate with Mediaocean by providing reporting on advanced audience segments for data-driven linear (DDL) national TV campaigns. The result is the expansion of an integration of Nielsen's Big Data + Panel audience measurement product directly within Mediaocean’s Prisma platform.

In a must-read Media Information Bureau column, public speaking coach Rosemary Ravinal notes how we live in an age when communication tools are everywhere. Yet despite all these ways to connect, we're speaking to each other less using our voices in real time. Here are some tips to remedy this conundrum.

Omnichannel outcomes platform Teads has reached an integration agreement with Havas Media Network that places its Audience Planning API technology into Havas’ Converged.AI platform. This, say the companies, allows planners to activate audiences directly from Havas’ planning environment.