Adbiz

Hispanic market advertising shop PACO Collective has released the findings of an in-depth study that examines the nuanced perspectives of Gen Z consumers across both North America and Latin America. It offers fresh insights into how brands can authentically connect with this pivotal generation.

There’s no magic formula for public speaking, but veteran PR pro Rosemary Ravinal says there are a host of statistics behind the art of effective communication that may make a difference in your own ability to command the stage. Some of these numbers may surprise you, she says.

If you understand the basics — regular meetings, providing feedback, and scheduling field days —  but want to take things to the next level, a September 11 session at the Radio Masters Sales Summit is just the learning opportunity you've been looking for.

Have you ever been sitting in a conference, listening to a roundtable, and thinking to yourself, “Heck, I can do that.” Well, now’s your chance. At the Radio Masters Sales Summit, Jacobs Media VP/General Manager Paul Jacobs is hosting “The Panel Where the Audience Is the Panel.” 

Simulmedia has rolled out a new product within its "TV+ Advertising Platform" that is specifically designed to help pharma marketers maximize the efficiency of their linear and streaming TV campaigns. This product offering, the company says, is designed to maximize cost-efficiency for pharma ad budgets.

What if you were told by a successful public speaking coach and public relations veteran  that becoming a confident communicator could be as easy as ABCs? While many factors contribute to effective public speaking, four essential qualities stand out, Rosemary Ravinal shares in this fresh column.

What if there was a way to increase year-over-year revenue in Home Improvement and Financial Services advertising at your broadcast station? Michael Doyle and Carolyn Gilbert have some ideas that are ripe for the taking, and they will be sharing them at the Radio Masters Sales Summit.

Digital sales accounted for 21% of total ad revenue in 2023. What were your radio stations' total digital sales last year? If that percentage isn't even close to what your AMs and FMs took it, there's a session at the Radio Masters Sales Summit one of your key executive sales leaders needs to attend. 

While watching the closing ceremony of the 2024 Summer Olympics in Paris, public speaking coach Rosemary Ravinal felt inspired to look for a link between public speaking and the Games. "One is about delivering powerful speeches while the other is about competing in sports," she writes in this new column.

A new report that focuses on the major trends shaping programmatic advertising over the coming 12 months finds that brand safety is a top concern for some 60% of advertisers and agencies surveyed.  This has resulted in 76% of respondents spending as much as 40% less on open web advertising.

She most recently served as Partner and Chief Strategy Officer for Noise Digital, a performance marketing, technology and analytics agency which was acquired by Havas Media Network in Spring 2023. Now, she's been appointed as its new Canadian President.

Are your broadcast media sales executives continually searching for a quicker, more efficient way to bypass "surface street congestion" and find the freeway free of traffic, putting them one step ahead of the competition? Perhaps making AI your "GPS to Sales Success" is a solution worthy of consideration, and a Radio Masters Sales Summit session will be sure to fill your memory tank with fuel for future growth.

Opportunity exists in unlikely places, and finding opportunity brings in new revenue streams. One radio company is filling the void created by the shuttering of local newspapers, and a Radio Masters Sales Summit session will deliver a bevy of fresh insights designed to bring more dollars to AMs and FMs.

A new collection of products designed to help political advertisers win over the electorate this presidential election has been brought to market by the ad sales division of Comcast Advertising.

In this column, veteran public relations executive and public speaking coach Rosemary Ravinal looks at nine non-verbal elements one can practice achieving smoother transitions in a speech or presentation. 'If you have a microphone in one hand, you can still gesture with the other," she says.