Adbiz

Linear television can leverage its strengths in creative opportunities, data analytics, and live events to maximize advertising revenue in the digital age. This is especially so now, says Beatgrid founder Daniel Tjondronegoro, as streaming competition no longer sits in its “ad-free ivory tower.”

Caroline Beasley returns to the InFOCUS Podcast, presented by dot.FM, to talk about what the upcoming NAB Show will bring to her team and perhaps add to her knowledge sphere. Caroline also shares a little more about an invitation-only Cocktails and Conversation reception during the show. LISTEN HERE

Marketron has updated its ROI Calculator tool, which allows users to forecast radio over-the-air, third-party digital advertising and the newly added local TV OTA. Updates include refreshed growth rates for 2023, 2024 and 2025. Additionally, the calculator has new benchmark numbers for third-party digital by organization size.

When our Editor-in-Chief met the woman who would become his wife some five years ago, she listened exclusively to a series of Sirius XM Satellite Radio channels both in the car and at home through a smart speaker device. As of March 1, she's been happily listening to a mix of Spotify playlists and FM radio stations — and is happily saving money. Is she alone?

The NAB has unveiled a series of new commercials focused on what it calls "the enduring value" of local broadcasting and the commitment of TV and radio stations across the country to deliver "trusted information in convenient, modern and familiar ways."

Magellan AI has estimated podcast ad spend for February. The firm's artificial intelligence analyzes advertising data from Apple Podcasts' top 3,000 podcasts in the US, combined with the estimated cost.

In this column, veteran PR industry pro Rosemary Ravinal shows how gaffes called "eggcorns", like malaprops but more innocent, can be stopped before one needs to go into damage control to erase from peoples' minds a potentially embarrassing public statement.

"Digital Advertising Opportunities for Restricted Categories." It's the focal point of an April 6 webinar featuring the Senior Product Marketing Manager for Digital and the Director of Media Activation at Marketron.

The program aims to train today’s students to become tomorrow's news producers and media leaders. The one-year certificate program was created in partnership with JPMorgan Chase, Circle City Broadcasting, and the DuJuan and Tina McCoy Foundation.

The CEO of vCreative shares what attendees of an invitation-only Cocktails and Conversation reception during the 2023 NAB Show for radio industry pros can expect at that event, and more, in this InFOCUS Podcast, presented by dot.FM.  LISTEN HERE

The renewed partnership spotlights the organizations’ long-standing commitment to encourage Latino girls and boys to live healthy and happy lives through soccer, especially in under-resourced communities.

It's a heritage footwear brand and creator of the boat shoe. And, it is now making data-backed decisions around its audio assets by using the Veritonic audio research and analytics platform.

"The proliferation and rising popularity of a myriad of digital channels over the past decade has made the measurement of media effectiveness increasingly complex," says Mike Campbell, the head of international effectiveness at Ebiquity. In his view, the 2020s will be defined as a time when "a real shift" to an effectiveness-led media planning strategy starts.

The Corporation for Public Broadcasting has selected the Poynter Institute to develop the next iteration of its Editorial Integrity and Leadership Program. Fifty public media news editors will be eligible to receive leadership training "to ensure they are well positioned to meet their communities’ information needs."

After more than a decade, the standard terms and conditions for internet advertising — first developed in May 2001, updated in 2010 and 2018 — will be "significantly overhauled." That's the message from the IAB, the President/CEO of the 4 A's, and the CEO of the ANA.