Frequence, which has gained recognition for its advertising sales automation and workflow software, has rolled out a suite of sales activation and reporting features for its end-to-end platform.
This, Frequence says, is designed to allow its partners to sell more advertising, provide strategic consultative support and grow revenue.
The new features include time-saving shortcuts for campaign reporting and renewal, as well as a comprehensive new resource center for helping get the most out of the Frequence platform.
“With Frequence’s new Sales Activity Dashboard, companies can now easily access a coherent and comprehensive view of sales data, to include proposal and order composition intelligence by market and/or account executive, factors driving close rates, product and budget analysis, and advertiser reporting login metrics,” the company says. “Taken together, the new features enable media companies and agencies to measure and track the effectiveness of the sales process from proposal generation to live campaign.”
The features also increase retention rates by highlighting advertiser engagement and proactively surfacing expiring campaigns to sales reps, Frequence notes. “The Frequence platform now automatically drives reps to review campaign performance and instantly develops follow-on proposals based on current campaigns,” the company says, adding that partners who have leveraged the new sales reporting features have seen 15%-20% increases in sales and higher retention rates.
“Every media company needs to do more with less in the current economic climate, and Frequence helps optimize resources across media sales, execution and reporting,” said Frequence President Oliver Jacob. “We are fully invested in a thriving media ecosystem, and we continue every day to relentlessly improve our platform to support sales and operations teams in their success.”
