How AI Can Help Radio Station Sales In 2023


While it is true that artificial intelligence has changed the way we do business, this isn’t a bad thing. In fact, AI can be leveraged to drive new business to your station.

Here’s the challenge: You aren’t in competition with AI. However, competing media outlets in your community could learn how to harness the power of AI before you do, taking advertising dollars that should have been yours.

Fortunately, you can prevent that from happening.

Kathy Eagle, President of Futuri’s TopLine, will be at Radio Masters Sales Summit in Cincinnati to show you how to effectively use AI for everything from prospecting, outreach, and CNA prep to proposal writing and spec spot generation.

Eagle’s presentation takes place pn September 14 at 3:30pm.

Eagle helps broadcasters of all sizes grow their revenue with TopLine’s sales AI. Her decades of experience in broadcast sales leadership include 20 years at Cox Media Group, where she led multi-platform sales teams responsible for effectively monetizing radio, TV, and digital platforms. At Futuri, she uses her experience to help media companies successfully navigate change with TopLine, which helped deliver more than $250 million in advertising and sponsorship revenue for its partners in the last two years.

This year’s Summit takes place over September 13-14, 2023, at the Cincinnati Airport Marriott. Early bird registration (save $300) is open now!