Advertising intelligence Software-as-a-Service company AdImpact has signed an agreement that will combine its capabilities and proprietary ad catalog with Inscape’s ACR data and nationally representative panel (NRP).
It represents a boost for clients in Connected TV, cable television and broadcast media.
Media companies, agencies, DSPs and SSPs face enormous challenges in the local media space, the companies state. As such, the pact is designed to help enable AdImpact to answer “the complex questions” surrounding incremental reach, post-campaign analysis, media planning and local ad detection.
Inscape VP/Data Licensing and Strategy Ken Norcross commented, “Understanding full funnel ad performance is a critical input to agencies and brands. As the television landscape becomes more fragmented and personalized, local measurement and insights are paramount for the advertising industry. We are pleased to work with AdImpact through a unique partnership that delivers a broad view of advertising detection, and viewership intelligence to marketers.”
AdImpact CEO Kyle Roberts added, “Our partnership with Inscape represents a significant step forward for the advancement of local measurement and comprehensive local ad detection across broadcast, cable and streaming. AdImpact is proud of this multi-year partnership, and we’ve been focused on turning this agreement into products for our customers available via Snowflake Data Share, API’s, and our proprietary SaaS platform.”
