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Hired as programmer of this fictitious AM radio station that went from Beautiful Music to a Top 40-driven rock station was "Andy Travis." At the upcoming Radio Masters Sales Summit on September 13 in Cincinnati, the actor who portrayed that "WKRP In Cincinnati" Program Director — Gary Sandy — will be honored with the very real Radio Wayne Influencer Award.

Current population survey table packages are now available for Age, Sex, Race and Hispanic Origin, and the Older and Foreign-Born Populations, thanks to a release of new information by the U.S. Census Bureau from its 2022 Current Population Survey Annual Social and Economic Supplement.

NATPE Global is revealing some of the "top level speakers" its signed on to appear at the rebooted invented, which will take place not at the Fontainebleau on Miami Beach but at the Intercontinental in the heart of the City of Miami.

In a Radio Masters Sales Summit seminar, Jeffrey Hedquist will demonstrate how to use the unique questions of an "Audience Needs Analysis" to uncover the gems that will make creating commercials for your client easier and more effective. Want to learn more?

The "Ultimate Guide to Digital Sales Compensation for Media Companies" is now available from Marketron. Inside, broadcast and media industry leaders can find data, tips and guidance on how to structure their digital sales commission models for success in hiring, retaining and encouraging talent, Marketron says.

Zoning out while giving a talk is not uncommon. In this column, public relations and public speaking expert Rosemary Ravinal offers some reasons why heightened self-awareness can be the hidden key to exceptional public speaking.

There’s an alternative to a "just the facts" approach when it comes to sharing analytics with clients: You can use these reports to craft stories and highlight the strengths of your stations! Turn your research into a narrative that proves a fit for advertisers and links your listeners to potential customers and ROI. Want to learn how? A Radio Masters Sales Summit in Cincinnati session has the answers.

Prospects are out there. The challenge is finding and developing new business while serving your existing clients. Fortunately, new tools can streamline the lead-generation and prospecting process: Everything is different in today's digital era, from identifying a prospect to the CNA to campaign recommendations. Here's how you can learn more.

The Association of National Advertisers' SeeHer global movement, created to eliminate gender bias in advertising and media, has teamed up with Comscore to bring to market what it calls "an industry-first digital planning audience insight" product.

For radio sellers and managers looking to gain a competitive edge, the Radio Masters Sales Summit is a must-attend for professionals seeking to enhance their skills, expand their networks, and gain invaluable insights into the future of radio sales. Click here to learn how you can attend this event in Cincinnati in mid-September.

You aren’t in competition with AI if you're a radio station operator. However, competing media outlets in your community could learn how to harness the power of AI before you do, taking advertising dollars that should have been yours. Fortunately, you can prevent that from happening. Learn how at the Radio Masters Sales Summit.

The NAB and the Library of American Broadcasting Foundation (LABF) are making the final preparation for an upcoming webinar devoted to the importance of documenting and preserving broadcast history for future generations.

In her workshops and private coaching, Rosemary Ravinal encourages her clients to invite questions to engage their audiences and demonstrate confidence in their topic. But there are times you may want to do the opposite — to dodge and redirect while keeping your cool. In this column, Ravinal offers several techniques to add to your speaker’s toolbox to avoid an array of unwanted questions.

Frequence, which has gained recognition for its advertising sales automation and workflow software, has rolled out a suite of sales activation and reporting features for its end-to-end platform. This is designed to allow its partners to sell more advertising, provide strategic consultative support and grow revenue.

Advertising intelligence Software-as-a-Service company AdImpact has signed an agreement that will combine its capabilities and proprietary ad catalog with Inscape’s ACR data and nationally representative panel (NRP). It represents a boost for clients in Connected TV, cable television and broadcast media.