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Want to connect to the $1.5 trillion-plus Black consumer market? The 23rd annual Power of Urban Radio Forum (PURF), scheduled for October 4-6 in Washington, D.C., offers the opportunity to learn, lead and lasso in some new advertisers.

On September 14 at the Radio Masters Sales Summit in Cincinnati, longtime radio sales and marketing trainer Jeffrey Hedquist will offer tips on how to create commercials for your client that are more effective and easier to produce. Ahead of the two-day event, which features an array of speakers focused strictly on sales, sales marketing, and sales management, we revisit Hedquist's thoughts on how to make an audio commercial bring greater ROI for the advertiser.

In 2022 Streamline Publishing's Radio Ink launched the Radio Masters Sales Summit as a conference focused strictly on radio sales, sales marketing, and sales management. The 2023 event is scheduled for September 13-14 in Cincinnati, and it comes with a 100% money-back guarantee you'll enjoy an increase in sales from implementing every idea provided at the event.

He was named interim Chairman of Advertising Sales and Partnerships for NBCUniversal in May. Now, he's getting the role of Chairman of Global Advertising and Partnerships, reporting directly to NBCUniversal Media Group Chairman Mark Lazarus.

Hired as programmer of this fictitious AM radio station that went from Beautiful Music to a Top 40-driven rock station was "Andy Travis." At the upcoming Radio Masters Sales Summit on September 13 in Cincinnati, the actor who portrayed that "WKRP In Cincinnati" Program Director — Gary Sandy — will be honored with the very real Radio Wayne Influencer Award.

Current population survey table packages are now available for Age, Sex, Race and Hispanic Origin, and the Older and Foreign-Born Populations, thanks to a release of new information by the U.S. Census Bureau from its 2022 Current Population Survey Annual Social and Economic Supplement.

NATPE Global is revealing some of the "top level speakers" its signed on to appear at the rebooted invented, which will take place not at the Fontainebleau on Miami Beach but at the Intercontinental in the heart of the City of Miami.

In a Radio Masters Sales Summit seminar, Jeffrey Hedquist will demonstrate how to use the unique questions of an "Audience Needs Analysis" to uncover the gems that will make creating commercials for your client easier and more effective. Want to learn more?

The "Ultimate Guide to Digital Sales Compensation for Media Companies" is now available from Marketron. Inside, broadcast and media industry leaders can find data, tips and guidance on how to structure their digital sales commission models for success in hiring, retaining and encouraging talent, Marketron says.

Zoning out while giving a talk is not uncommon. In this column, public relations and public speaking expert Rosemary Ravinal offers some reasons why heightened self-awareness can be the hidden key to exceptional public speaking.

There’s an alternative to a "just the facts" approach when it comes to sharing analytics with clients: You can use these reports to craft stories and highlight the strengths of your stations! Turn your research into a narrative that proves a fit for advertisers and links your listeners to potential customers and ROI. Want to learn how? A Radio Masters Sales Summit in Cincinnati session has the answers.

Prospects are out there. The challenge is finding and developing new business while serving your existing clients. Fortunately, new tools can streamline the lead-generation and prospecting process: Everything is different in today's digital era, from identifying a prospect to the CNA to campaign recommendations. Here's how you can learn more.

The Association of National Advertisers' SeeHer global movement, created to eliminate gender bias in advertising and media, has teamed up with Comscore to bring to market what it calls "an industry-first digital planning audience insight" product.

For radio sellers and managers looking to gain a competitive edge, the Radio Masters Sales Summit is a must-attend for professionals seeking to enhance their skills, expand their networks, and gain invaluable insights into the future of radio sales. Click here to learn how you can attend this event in Cincinnati in mid-September.

You aren’t in competition with AI if you're a radio station operator. However, competing media outlets in your community could learn how to harness the power of AI before you do, taking advertising dollars that should have been yours. Fortunately, you can prevent that from happening. Learn how at the Radio Masters Sales Summit.