A new audience measurement deal has been reached that will keep Nielsen data and analytics in the hands of sales, programming and research teams for FOX’s broadcast, cable and free streaming brands.
The new deal extends to the FOX Television Network; cable channels FS1, FS2, FOX Deportes, Big Ten Network, FOX News Channel, and FOX Business Network; and free streaming platform FOX Weather, which can be found in some markets as a digital multicast offering on a free-to-air channel.
The arrangement includes Nielsen ONE Ads measurement across all FOX properties. FOX will also continue to license Nielsen’s suite of planning and audience measurement tools “to help advertisers and agencies reach audiences at scale for critical live news and sports programming,” Nielsen says.
Nielsen also continues to be a measurement provider for digital ad measurement on FOX’s streaming platform, Tubi.
