Adbiz

Multicultural media spend is expected to increase by 8.4% in 2024, and the Black consumer market, inclusive of African Americans and Blacks of Caribbean descent, will account for 28.8% of total multicultural spend. Yet, new data suggest Black media spending is still a sliver of what it should be.

How are young Generation Z'ers navigating life in the public spotlight of a digital world where a misstep can impact their future ... yet also harness it for their own purposes? Tune in to this podcast to learn more from Nancy Tellet, Research Chair of the Hispanic Marketing Council.  LISTEN HERE

With global advertising spend forecast to top $1 trillion for the first time this year, WARC Media examines platform power in the era of AI, the current state of linear TV, the future of attention measurement, and the growth of in-game advertising in its just-released The Future of Media 2024 report.

In observance of the Rev. Dr. Martin Luther King, Jr. national holiday, U.S. Black Chambers President/CEO Ron Busby Sr. offers commentary that honors the "significant impact and legacy" of Dr. King. "His teachings on economic empowerment and social justice continue to influence our efforts in supporting the Black community," Busby says.

How will AI affect the ability of people to communicate on a human level? It's a question public speaking coach and veteran public relations executive Rosemary Ravinal tackles by offering some her favorite quotes. They provide insights, she says, into the essence of public speaking and its role as the foundation of leadership.

When it comes to the clients working with local ad agencies during the fall of 2023, it appears there's more interest in streaming media and social media as platforms for connecting brand messages with consumers.  At the same time, cable TV and AM/FM radio are areas of decreased interest, new Borrell data show.

A new SaaS product uses AI to automate the classification and review process of political video content ads. This, says Reston, Va.-based pureIntegration, can empower media companies to expand revenue opportunities, ensure campaign compliance, and save time and streamlining the workflow for the 2024 political season.

Five years ago, Scott Savage went on hiatus as a broker and consultant, opting to focus his efforts enjoying live in Sedona, Ariz.. Now, Savage is relaunching Savage Media Group, and he's sharing the reasons why in an exclusive RBR+TVBR InFOCUS Podcast conversation presented by dot.FM with Editor-in-Chief Adam R Jacobson. LISTEN HERE

With CES 2024 set to begin across Las Vegas, a celebrity-backed music service launch linked to Smart TV brands has captured the attention of many industry observers wondering if it is the second coming of MTV, or yet another "share of ear" taking consumers away from Radio?

GEICO is taking a pause, while Allstate remains quiet, too. State Farm and Liberty Mutual Insurance are visible on TV. Then, there's the home of "Flo," which has launched a large new campaign that makes it the dominant brand using Spot Radio across the first week of 2024.

In this InFOCUS Podcast, presented by dot.FM, Guy shares his views on the deal-making landscape for both broadcast TV and radio in a conversation with RBR+TVBR Editor-in-Chief Adam R Jacobson. LISTEN HERE

As the nation rings in the new year, the U.S. Census Bureau has projected what the U.S. population was as the clock struck Midnight in New York on January 1, 2024. It represents an increase of roughly 0.53% from one year earlier.

What excites Xperi Corp.'s Joe D'Angelo about CES? What are his thoughts about the future of AM Radio in an age where HD Radio and streaming audio are more commonly discussed? Find out in this CES preview edition of the InFOCUS Podcast, presented by dot.FM. LISTEN HERE

To close 2023, Borrell Associates on Thursday offered a "Chart of the Week" replete with the wishes of local advertisers for media partners. No. 1 on the list? More affordable products.

To chat a little bit about her experience at CES and what she's looking forward to in January 2024, when other broadcast media leaders attend the gargantuan Las Vegas affair with a laser-focus on things that can help Radio, Caroline Beasley sits in with RBR+TVBR Editor-in-Chief Adam R Jacobson in this InFOCUS Podcast, presented by dot.FM. LISTEN HERE