A New York-based company known for workflow automation and ad management for audio content creation and distribution companies is partnering up with an ad management platform brand catering to publishers and media companies as part of a joint effort to deliver “quicker, more accurate requests for host-read ads.”
The combined offering of Frequency and Boostr “brings greater operational efficiencies to podcast networks to drive revenue growth and increased profitability.”
Specifically, API integration between the two companies connects their respective podcast ad management platforms to streamline and automate workflows.
As flights are added to Boostr’s order management system, production requests are triggered in Frequency with details such as ad types, copy execution, approval requirements, and more.
The automatic creation of production requests feeds into Frequency’s Production Automation workflow, where teams can manage the back and forth to finalize host-read ads for launch.
With requests centralized and communication streamlined, users can track details, set reminders, use bulk editing tools, QA recordings, and provide feedback.
Learn more at FrequencyAds.com
