For the second consecutive year, the parent company of brands such as The Weather Channel, Local Now, Pattrn, TheGrio and HBCUGo and the owner of 28 broadcast TV stations that seeks to grow exponentially will be hosting an Upfront event this spring in New York.
Allen Media Group (AMG)‘s “AMG Upfront” is planned for Wednesday, April 24, from Noon to 2pm at Avra Rockefeller Center. At the event, AMG will present its latest programming news, technology partnerships, new content, and platform innovations to advertisers.
“The continued steady growth and expansion of Allen Media Group is phenomenal,” said Byron Allen, the founder and Chairman/CEO of Los Angeles-headquartered Allen Media Group. “Our strong portfolio and innovative advertising solutions deliver immense value to our clients, and we are incredibly excited to showcase our unparalleled programming, events and technology to advertisers during this year’s Upfront.”
AMG produces, distributes, and sells advertising as one of the largest independent producers/distributors of first-run syndicated television programming for broadcast television stations.
In 2023 AMG became the first media company to successfully transact its entire 2023-24 Upfront season on alternative currency, Video Amp.
In related news, AMG is welcoming Nancy Eagle as its new SVP/Business & Legal Affairs. Eagle will focus on business and legal affairs related to the development and production of movies, television series, and other premium content for distribution via Allen Media Group Television, Allen Media Group Motion Pictures (AMGMP), the AMGMP digital distribution unit Freestyle Digital Media, the free-streaming service Local Now, and external streaming services and distribution platforms.
Eagle was formerly with Boat Rocker Studios, where she held the position of SVP/Business & Legal Affairs. Prior to that, Eagle spent 25 years with NBCUniversal, also as SVP/Business and Legal Affairs.
