With global advertising spend forecast to top $1 trillion for the first time this year, WARC Media examines platform power in the era of AI, the current state of linear TV, the future of attention measurement, and the growth of in-game advertising in its just-released The Future of Media 2024 report.
The key takeaway for broadcast media leaders: More than half of global advertising spend in 2024 will go to five global “Big Tech” goliaths.
