How U.S. Adults Use TikTok
About half of U.S. adults who use TikTok have never posted a video themselves. Furthermore, the top 25% of U.S. adults on the site by posting volume produce 98% of all publicly accessible videos from this group. The data come courtesy of Pew Research Center.
A Cross-Platform Audience Measurement Move From Comscore
The enhancement now extends deduplicated audience measurement to the local market level, which can be applied to all programmatic environments and platforms. Thus, CCR will, for the first time, integrate national and local linear TV, digital, streaming, and social channels.
SiriusXM Subsidiary Launches Synthetic Voice Ads
It's now owned by SiriusXM, and it is making the AI leap forward in the advertising world by rolling out Synthetic Voice Ads on the self-serve platform designed for small and mid-sized businesses — another potential threat to broadcast AM and FM radio's sales teams.
Strategies to Be Heard in a Loud World
"Since bustling conventions, receptions and mixers are part of business life, here are six practical strategies to help you cut through the noise and improve the quality of your conversations and experiences even in the loudest places," public speaking expert Rosemary Ravinal offers.
Automated Host-Read Ad Production Gets a Boostr
A company known for workflow automation and ad management for audio content creation and distribution companies is teaming up with an ad management platform brand catering to publishers and media companies as part of a joint effort to deliver "quicker, more accurate requests for host-read ads."
An iHeart Alignment Arrives For Mr. Master
It's a subsidiary of Banyan Software that supplies radio stations with compliance and content distribution software. And, it is starting off 2024 by celebrating the closing of licensing deals across two iHeartMedia units and all radio stations.
Quirky Methods to Stem Your Fear of Speaking
"Let’s get something clear: Everyone gets nervous before speaking in public," says public speaking coach Rosemary Ravinal. "The difference is how you handle it." In this column, Ravinal shares some of the "wacky, unusual techniques" she's collected that experienced speakers have used to tame the butterflies.
A Turbo-Charged Tax Season Effort At Spot Cable
One brand focused on handling Form 1040s with the Internal Revenue Service for everyday Americans seeks to attract new and returning customers looking for someone to handle their taxes. And they've gone to Spot Cable to drum up business.
Latest Media Sales Report Released By CSS
Just 44% of salespeople are given feedback around their sales talents on a regular basis. That's one key finding from an annual report that studies the media landscape and the expectations for sales managers.
‘Diverse Media GrowthFronts’ Coming To NYC
With "an exhaustive focus on intentionality," the ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) is setting the stage later this month for a two-day "Diverse Media GrowthFronts" event. AIMM intends to provide "a fully immersive experience for all stakeholders."
What to Answer When You Don’t Know the Answer
Prepare for the unexpected and respond with grace and aplomb with some words of advice courtesy of veteran public relations professional and public speaking expert Rosemary Ravinal. They could help you answer difficult or off-topic questions while safeguarding your credibility.
Advertisers Thinking Digitally On Budget Increases
Some 866 respondents in Borrell's spring 2023 survey of local ad buyers were asked what types of media were budgeted for increases in 2024. While 58% say they plan to add or increase spending on something in 2024, they are barely looking at local over-the-air television. And, radio isn't so popular, either.
Linear TV’s Reach Story Shared By TVB
The TVB has released highlights of a 4,000-respondent survey conducted by GfK on behalf of TVB which examines how American adults age 18+ engage with different media. The big takeaway: Linear TV has the highest reach of all measured media platforms.
NBC O&Os Give Women In Sports Media A Super Boost
NBCUniversal Local’s Digital Innovation Team and the Laura Okmin-led organization that provides training and mentoring to women in sports media are partnering to deliver educational opportunities and experiences leading up to and surrounding Super Bowl LVIII, including onsite Las Vegas opportunities.
Allen Media Group Upfront Set
For the second consecutive year, the parent company of brands such as The Weather Channel, Local Now, Pattrn, TheGrio and HBCUGo and the owner of broadcast TV stations that seeks to grow exponentially will be hosting an Upfront event this spring in New York.