Adbiz

A new global look at ad trends has come from Brian Wieser-founded Madison & Wall. Outside of TV (at least in 2026) and out-of-home, "the environment remains weak for audio, publishing, direct mail, and directories." In fact, Madison & Wall concludes, "These revenue pools no longer represent much of the total market."

The Radio Advertising Bureau is celebrating what it calls the successful completion of its 2026 Media Career Academies program series, including the GAB Media Career Academy, IBF Media Career Academy and Kellar Media Career Academy.

When ads come on during a podcast, the skip button can start looking quite tempting. So that has to hurt ad efficacy, right? Not quite, according to new research that shows more than half of podcast listeners who routinely skip ads have still acted on one.

Gray Media has expanded its advertising capabilities through a strategic partnership with DSP and AI solutions platform Madhive. The agreement is designed to further accelerate Gray's ability to deliver data-driven, high-performance campaigns for local businesses and agencies nationwide.

MiQ has brought new capabilities to its Sigma platform with one goal in mind: to help advertisers understand and act on TV viewing behavior across the linear and streaming worlds with the goal to connect that to what those same audiences are doing across digital platforms. 

The ad sales business of one of the nation's top MVPDs has struck a deal that is designed to give advertisers "even better control and transparency over where their ads appear on streaming television platforms."

Most Americans say it’s crucial to keep up with key news topics. However, far fewer say they’re highly informed themselves. That's the big takeaway from a just-released study from Pew Research Center.

The Radio Advertising Bureau is launching a new four-part live presentation series designed to help local broadcasters harness artificial intelligence to support sales efforts, uncover opportunities and drive revenue growth.

Nielsen has agreed to collaborate with Mediaocean by providing reporting on advanced audience segments for data-driven linear (DDL) national TV campaigns. The result is the expansion of an integration of Nielsen's Big Data + Panel audience measurement product directly within Mediaocean’s Prisma platform.

In a must-read Media Information Bureau column, public speaking coach Rosemary Ravinal notes how we live in an age when communication tools are everywhere. Yet despite all these ways to connect, we're speaking to each other less using our voices in real time. Here are some tips to remedy this conundrum.

Omnichannel outcomes platform Teads has reached an integration agreement with Havas Media Network that places its Audience Planning API technology into Havas’ Converged.AI platform. This, say the companies, allows planners to activate audiences directly from Havas’ planning environment.

Brett Miller has been a media broker since forming Miller & Associates in 1988, which today is MCH Enterprises. In this column, he discusses what he refers to as "The Premium Dilemma" — why sellers with money‑losing stations should not be asking top dollar if they really want a suitable suitor to purchase their properties.

The FDA’s crackdown on deceptive drug advertising is having a negative impact on pharma advertising across multiscreen TV platforms, the VAB notes. But, that has resulted in a boost for broadcast television. The VAB now finds that pharma's TV spend has increased significantly, with dollars shifting from the digital realm.

With a statement that more organizations "now have a meaningful base of known, addressable audience than at any point in recent memory," Omeda makes a pitch designed to drive dollars to email and newsletters — helpful insights for broadcast media sales leaders. But, at what cost are these suggestions to radio and TV?

As the New York-based DSP and AI products partner focused on local brands and agencies sees it, it has brought to market what it calls "the first agentic suite built for local precision at national scale."