Adbiz

Media multitasking is no longer just a Gen Z habit. According to new research unveiled this week at Connected TV World Summit 2026 in London, more than half of adults aged 45–54 now watch video clips on their mobile phones while watching television.

With celebrity-led teams, live competitions, a platform for global fan participation, and next-gen media experiences, the Global Gaming League (GGL) is building "the first entertainment system for the world’s largest and most engaged audience." The nation's top radio ownership group believes in its growth potential.

Television "continues to play a powerful role in creating brand awareness and influencing consumer purchase decisions." That's a key finding from a study conducted by the trade association squarely focused on attracting marketers and advertisers to local broadcast TV.

U.S.-based employers announced 48,307 job cuts in February, down 55% from the 108,435 job cuts in January. It is down 72% from the 172,017 cuts announced during the same month last year. Those are the key takeaways from the latest jobs report released by executive coaching firm Challenger, Gray & Christmas.

In his new role, this Tenetic executive is tasked with oversight of the company’s research organization as well as its end-to-end production and operational process, spanning data infrastructure, automation, governance, and delivery.

For the past few years, TikTok faced a potential stateside ban due to concerns about its ties to the Chinese Communist Party. In January, the company agreed to put its U.S. operations in a new venture not linked to Beijing. In the wake of that deal, Pew shared what it knows about domestic TikTok use.

It's a "watershed moment" in consumer technology adoption, and according to new data from AI User Metrics from Edison Research at SSRS, it signals that Artificial Intelligence has crossed from early adopter territory into mainstream usage.

The NAB has announced that it will expand the "Sports Summit" aligned with its annual conference and expo in Las Vegas to a four-day affair, bringing leaders from across leagues, teams, broadcast networks, streaming platforms and technology companies to the hub of television and radio's present and future growth.

The trade association representing America’s local broadcast television industry with a sales focus has concluded that "TV," when viewed on a television screen, has the highest reach and time spent of all media platforms studied.  This carries for all age groups and categories measured, the TVB study indicates.

“Local media sales is at an inflection point,” said Dave Buonfiglio, Partner at AdApt Media Sales. “This partnership with BIA brings together trusted market intelligence and modern sales execution to help media organizations operate in a more data-driven advertising environment.”

The Scripps Howard Fund, a public charity established by The E.W. Scripps Co., and the private Scripps Howard Foundation has totaled up the millions of dollars awarded to community and journalism programs during 2025. And, it is a 12% increase from 2024.

If 2025 was “The AI Inflection Point,” artificial intelligence content platform Jasper is dubbing 2026 “The Operational Era of AI.” "The experiment is over and the operational era has begun," says Jasper. Here are the benchmarks, hard truths, and signals defining the next era of AI in marketing.

A vast majority of Hispanic Americans have access to Connected TVs and most prefer streaming. As such, Connected TV platforms are a strategic place to find these consumers. That's a key insight from a look at Connected TV use and preferences courtesy of LG Ad Solutions. 

If you’ve ever heard a speech that made you want to do something, change your habits, support a cause, or take a leap, you’ve likely experienced Monroe’s Motivated Sequence in action, says Rosemary Ravinal. "You may not have known its name. But you felt its pull." This five-step structure remains powerful.

U.S. Hispanics are far and wide. And their offspring represents what iHeartMedia is championing as a "cultural and economic force" worthy of advertiser consideration. That said, the timing of the study comes just days after the company moved its "Rumba" brand in Tampa from a 100kw facility to two FM translators.