Adbiz

Most Americans say it’s crucial to keep up with key news topics. However, far fewer say they’re highly informed themselves. That's the big takeaway from a just-released study from Pew Research Center.

The Radio Advertising Bureau is launching a new four-part live presentation series designed to help local broadcasters harness artificial intelligence to support sales efforts, uncover opportunities and drive revenue growth.

Nielsen has agreed to collaborate with Mediaocean by providing reporting on advanced audience segments for data-driven linear (DDL) national TV campaigns. The result is the expansion of an integration of Nielsen's Big Data + Panel audience measurement product directly within Mediaocean’s Prisma platform.

In a must-read Media Information Bureau column, public speaking coach Rosemary Ravinal notes how we live in an age when communication tools are everywhere. Yet despite all these ways to connect, we're speaking to each other less using our voices in real time. Here are some tips to remedy this conundrum.

Omnichannel outcomes platform Teads has reached an integration agreement with Havas Media Network that places its Audience Planning API technology into Havas’ Converged.AI platform. This, say the companies, allows planners to activate audiences directly from Havas’ planning environment.

Brett Miller has been a media broker since forming Miller & Associates in 1988, which today is MCH Enterprises. In this column, he discusses what he refers to as "The Premium Dilemma" — why sellers with money‑losing stations should not be asking top dollar if they really want a suitable suitor to purchase their properties.

The FDA’s crackdown on deceptive drug advertising is having a negative impact on pharma advertising across multiscreen TV platforms, the VAB notes. But, that has resulted in a boost for broadcast television. The VAB now finds that pharma's TV spend has increased significantly, with dollars shifting from the digital realm.

With a statement that more organizations "now have a meaningful base of known, addressable audience than at any point in recent memory," Omeda makes a pitch designed to drive dollars to email and newsletters — helpful insights for broadcast media sales leaders. But, at what cost are these suggestions to radio and TV?

As the New York-based DSP and AI products partner focused on local brands and agencies sees it, it has brought to market what it calls "the first agentic suite built for local precision at national scale."

Here's the truth. Deals get done at Hispanic Radio Conference. Hires get made here. Lessons get learned directly from the people at the top. If your competitor is in Phoenix next week and you decide to stay home, you'll feel it, one way or another.

Most marketers already know brand-building works. The harder question, and the one a new report from WARC and four research partners sets out to answer, is why so few of them are actually doing it. The culprit, according to a survey of more than 200 senior marketers, is eight blockers spanning cultural, procedural, and structural misalignments.

A new industry survey puts a number on the gap: advertisers are deploying agentic AI at a rate 60 percentage points higher than sellers of ad inventory, exposing a structural mismatch that could fundamentally reshape how media inventory gets bought and sold before the sell side is equipped to handle it.

Despite efforts in D.C. to limit its use in the U.S. due to its ties to the Chinese government and a new effort led by 14 state attorneys general to impose "significant penalties" on it for its harms to American youth, TikTok is a major social media platform that isn't fading away anytime soon. Data from Pew indicate that adults — not kids — are big-time users.

Amid a widespread national slowdown in population growth, midsized cities remained close to the previous year’s patterns between July 1, 2024, and July 1, 2025. Drop-offs in average growth were steeper among the largest cities, according to U.S. Census Bureau Vintage 2025 population estimates.

New data from Cumulus Media's Audio Active Group and Westwood One finds that marketers and agency personnel are commuting to the office at the highest rate recorded since tracking began in April 2022. An Advertiser Perceptions survey of 301 marketers and agencies conducted April 1-13 finds 92% commuting to an office in some fashion.