Adbiz

Guideline is moving forward with the expansion of its Ad Intelligence Insights service with the release of Local Dynamics, a subscription report designed to enable agencies, publishers, and station groups to meet evolving market demand with transaction-level benchmarking.

While LLMs are powerful, they are also "knowledge-locked" to their training data, potentially leading to ‘hallucinations' and incorrect responses. To bridge this gap, grounding is essential to connect AI to supplemental, real-world data sources, says Nielsen-owned Gracenote in a new report.

Comcast's FreeWheel now has a direct integration with Tunnl. The timing suggests that the start of 2026 midterm election media buying is nearing — and FreeWheel is ready to bring political and issues-based advertisers as many connected TV and streaming avails as necessary to get an Election Day victory.

The broadcast media industry's premier gathering for multicultural audio programming and marketing leaders is bringing two of the industry’s most energetic and authentic personalities to the stage as co-emcees. The 2026 Hispanic Radio Conference is scheduled for the Hilton Phoenix Tapatio Cliffs Resort on May 27-28.

Federal income tax returns are due in less than a month, and one brand has taken to cable television to help bring in new customers and repeat business, based on the latest Spot Ten report courtesy of Media Monitors.

"The talent, perspective, and dedication of this year’s Board will help advance the Foundation’s mission to recognize excellence in media and support the next generation of women shaping the industry," said Becky Brooks, President of AWM/F.

Sigma Audio Networks' InterWave is being marketed as a new digital audio network designed to connect advertisers with multicultural audiences across "premium digital audio environments" at scale. The platform provides marketers and media buyers with access to more than 210 million monthly unique listeners.

Comcast-owned streaming ad platform FreeWheel has brought to life an AI agent infrastructure, powered by its Model Context Protocol (MCP) server and intelligence tools, that embed artificial intelligence in "premium" video transactions. This, says FreeWheel, allows buyers and sellers to automate workflows.

Some 233 million — or 81% of Americans aged 12 and over — consumed online audio in the last month. Furthermore, some 219 million Americans over the age of 11 — or 76% — listened to online audio in the last week. That's the big takeaway from The Infinite Dial 2026, released by Edison Research at SSRS.

Media multitasking is no longer just a Gen Z habit. According to new research unveiled this week at Connected TV World Summit 2026 in London, more than half of adults aged 45–54 now watch video clips on their mobile phones while watching television.

With celebrity-led teams, live competitions, a platform for global fan participation, and next-gen media experiences, the Global Gaming League (GGL) is building "the first entertainment system for the world’s largest and most engaged audience." The nation's top radio ownership group believes in its growth potential.

Television "continues to play a powerful role in creating brand awareness and influencing consumer purchase decisions." That's a key finding from a study conducted by the trade association squarely focused on attracting marketers and advertisers to local broadcast TV.

U.S.-based employers announced 48,307 job cuts in February, down 55% from the 108,435 job cuts in January. It is down 72% from the 172,017 cuts announced during the same month last year. Those are the key takeaways from the latest jobs report released by executive coaching firm Challenger, Gray & Christmas.

In his new role, this Tenetic executive is tasked with oversight of the company’s research organization as well as its end-to-end production and operational process, spanning data infrastructure, automation, governance, and delivery.

For the past few years, TikTok faced a potential stateside ban due to concerns about its ties to the Chinese Communist Party. In January, the company agreed to put its U.S. operations in a new venture not linked to Beijing. In the wake of that deal, Pew shared what it knows about domestic TikTok use.