Deloitte: Consumer Dissatisfaction Over SVOD Growing
The 18th annual Digital Media Trends Survey has been released by Deloitte, and one of the key takeaways is worth noting — especially for linear television leaders and managers. More than one-third of those surveys believe the content they're paying for on a OTT platform isn't worth the money.
Cut Out These Words To Speak Clearly
When you speak, are you clear, concise, and confident? In this column, public speaking professional Rosemary Ravinal explores the impact of "these seemingly innocuous words and how their casual use might unintentionally dilute the power of your words and the way you are perceived."
The InFOCUS Podcast: Mary DelGrande
With 30-plus years of experience, including 20 years at Premiere Networks, what excites vCreative CEO Mary DelGrande as the second quarter of 2024 arrives? Find out in this fresh InFOCUS Podcast, presented by dot.FM, that's part of our 2024 NAB Show Preview series.
Five Body Language Signals of Smart People
Some say people who harness the power of body language, combined with skillful word choices, are super-communicators. Why? Rosemary Ravinal says it's because they deploy the full array of speech tools to connect with others. This column explores non-verbal traits of highly intelligent people.
The InFOCUS Podcast: Mario X. Carrasco
Two key consumer groups don't feel so strapped this year when it comes to their finances, compared to 2023. That's according to ThinkNow, a cross-cultural research firm. To share more, the firm's Mario Xavier Carrasco sat in on the latest InFOCUS Podcast, presented by dot.FM. LISTEN HERE
The Unseen Pitfalls of In-Person Presentations
Whether in the boardroom, an industry conference, or on a quarterly earnings call, it’s the presenter’s job to deliver clear, congruent, and concise messages. Public speaking expert Rosemary Ravinal has some tips you're definitely going to want to learn more about.
The InFOCUS Podcast: Steve Newberry
At QUU, the focus has been on making the in-dash audio entertainment system come alive when tuned to a broadcast radio station. In this InFOCUS Podcast, presented by dot.FM, CEO Steve Newberry shares the latest on what's in store for the "connected car" ahead of the 2024 NAB Show in mid-April.
Tap the Power of Words for Good
There are approximately 170,000 English-language words in current use. We may use just 20,000 in a lifetime. By widening your vocabulary, public speaking expert Rosemary Ravinal shares in this column, new words can express how you feel and deepen your interpersonal relationships.
Black Gen Z TV Consumption: A Strong Story
Freshly released highlights of a 2023 Horowitz Research survey of African American consumers that are between the ages of 12 and 27 reaffirm decade-long trends that demonstrate how this segment of American viewers overindex on watching TV content.
Ad Trends That Need Your Rapt Attention
For ad insights firm MediaRadar, optimism abounds for 2024 ... so long as "nimble media companies" are actively working to capture the marketer budgets that have been cemented for this year. Yes, ad budgets tightened recently, but accelerated ad spend is coming.
How U.S. Adults Use TikTok
About half of U.S. adults who use TikTok have never posted a video themselves. Furthermore, the top 25% of U.S. adults on the site by posting volume produce 98% of all publicly accessible videos from this group. The data come courtesy of Pew Research Center.
A Cross-Platform Audience Measurement Move From Comscore
The enhancement now extends deduplicated audience measurement to the local market level, which can be applied to all programmatic environments and platforms. Thus, CCR will, for the first time, integrate national and local linear TV, digital, streaming, and social channels.
SiriusXM Subsidiary Launches Synthetic Voice Ads
It's now owned by SiriusXM, and it is making the AI leap forward in the advertising world by rolling out Synthetic Voice Ads on the self-serve platform designed for small and mid-sized businesses — another potential threat to broadcast AM and FM radio's sales teams.
Strategies to Be Heard in a Loud World
"Since bustling conventions, receptions and mixers are part of business life, here are six practical strategies to help you cut through the noise and improve the quality of your conversations and experiences even in the loudest places," public speaking expert Rosemary Ravinal offers.
Automated Host-Read Ad Production Gets a Boostr
A company known for workflow automation and ad management for audio content creation and distribution companies is teaming up with an ad management platform brand catering to publishers and media companies as part of a joint effort to deliver "quicker, more accurate requests for host-read ads."