The State of Gen Z … and Advertising’s Future
A new report from Comscore offers marketers some of the key digital and social media trends they may need to reach a digital-first cohort with increased consumer influence — Generation Z — with the right message exactly where they are most receptive to receiving it.
TikTok Ad Measurement Comes With iSpot Deal
Brand managers and CMOs want it, even as Congress seeks to block it from U.S. users short of its sale to an entity not connected to the Chinese Communist Party. Now, iSpot is delivering audience reach metrics to them for advertising and promotional messages appearing on the TikTok platform.
NAB Show New York Registration Window Opens
Scheduled for October 9-10, NAB Show New York is designed to offer innovation showcases, networking opportunities, and learning sessions. The Marconi Radio Awards will again be held at the event, celebrating outstanding achievements in radio.
Product Placement Spending Slows In U.S.
Across the globe, product placement has been a popular way to get a brand message across without a commercial. In 2023, total spending rose year-over-year in the U.S. But, the growth rate slowed from 2022, fresh data from PQ Media show.
Public Speaker Expertise? Try Seamless Speaking With Transitions
Transitions in speech can greatly assist a public speaker, allowing for a smooth flow from one point to another. What are transitions in speech? Public speaking expert and veteran public relations executive Rosemary Ravinal shares them in this new column.
A Trio Of Big New Brand Efforts At Spot Radio
One big department store chain is stepping up its "back to school" efforts not only on national TV, but on radio as well. At the same time, another department store chain is revving up its radio spots in a significant way as a new Verizon campaign heats up with AM/FM activity.
The King of Spot Cable Wants It Done Your Way
Yes, summertime is a big time for QSRs to pump up their spot plays at cable television. But for the week ending July 21, the effort Burger King put into Spot Cable is nothing short of a royal win.
Madhive Completes Frequence Acquisition
"As a result of this transaction, local media markets will have access to one streamlined offering to deliver precise, geo-targeted messages across streaming TV, search, online video, display, audio, out-of-home, and social," the companies said on Thursday.
Nienaber Added To Radio Masters Sales Summit Agenda
When was the last time you pitched a promotion that really excited you? If you can't recall when that was, perhaps you just haven’t had the right jolt of inspiration. The 2024 Radio Masters Sales Summit is about to turn up the voltage.
RAB Reveals ‘Rising Through the Ranks’ Scholarship Recipients
The Radio Advertising Bureau, Broadcast Music Inc. (BMI), Mentoring and Inspiring Women in Radio (MIW),and Xperi have chosen 26 individuals who will receive financial assistance to help them participate in the upcoming virtual learning event.
AWMF Sets First-Ever Gracies Day of Giving
The Alliance for Women in Media Foundation has scheduled its first Gracies Day of Giving for July 26, commemorating the birthday of the award's namesake, Gracie Allen. Contributions can be made through the AWMF's donation page or via Venmo.
Teens And Social Media Use: What’s Hot Or Not?
Despite negative headlines and growing concerns about social media’s impact on youth, teens continue to use these platforms at high rates – with some describing their social media use as “almost constant.” That's according to a Pew Research Center survey of U.S. teens.
Census Explores Latino Population Growth Trends
Between 2022 and 2023, the Hispanic population accounted for just under 71% of the overall growth of the United States population, driven primarily by births. That's according to newly released Vintage 2023 Population Estimates from the U.S. Census Bureau.
Make Your Audience the Hero At Your Next Presentation
Looking for a quick fix for "Presentation Hell," or perhaps a remedy for "Death by PowerPoint?" Public speaking coach and veteran public relations executive Rosemary Ravinal offers three "quick fix" steps one may consider when seeking to deliver a killer presentation free of boredom or attention deficits.
Time To Honor Radio’s Management, Marketing and Sales Pros
When it comes to Radio's sales leaders, who are the best of the best in 2024? Now's your time to help decide, as nominations are being accepted for the 32nd annual Radio Wayne Awards, to be presented September 10-11 at the Radio Masters Sales Summit.