Adbiz

As younger audiences gravitate toward streaming platforms, sports media companies must adapt to the growing demand for streaming options and on-demand content to remain relevant.  That's the key insight offered to TV station owners seeking to grow revenue and audience share through live sports programming from a new study released by Harker Bos Group.

In Rosemary Ravinal's view, the truth is that many bosses use jargon-filled language to conceal their weaknesses or fears. Yet, she says, no amount of colorful language can compensate for the lack of leadership and know-how.

Connected TV advertising measurement and delivery platform Innovid is teaming up with Alltold, a "responsible technology pioneer building AI to understand bias, stereotypes, and inclusion in creative content," for a report that shares "the state of representation" in Connected TV spots.

What's coming for broadcast radio and television in the year ahead? The Forecast 2025 Executive Super Session offers the best take on whether storm clouds are on the horizon or if seeds for growth will spring in a few months.

Minneapolis investment bank Piper Sandler has released its 48th semi-annual survey of U.S. teens in partnership with non-profit student organization DECA, which prepares the emerging leaders and entrepreneurs of tomorrow. Among the findings of interest to broadcast media executives are this demographic's top tech and social media choices.

The secret to successful public speaking starts with organizing your message, says public speaking coach Rosemary Ravinal. "You can dazzle an audience with stellar delivery abilities but without structured reasoning, your talk will fail to impact them in ways that matter," she says in this column.

Despite the challenges and changes of a constantly evolving media environment, small and independently owned broadcast radio and TV stations consistently overdeliver. Want to know how they do it? Join us for Forecast 2025 at the Harvard Club in the City of New York on November 13 for the answers.

A PhD student in the Department of Communication at University of California Santa Barbara, along with her research team, in February 2022 published a scholarly article that examines the role of Radio in a crisis. We are pleased to revisit this piece in the wake of both Hurricane Helene and Hurricane Milton.

Hispanic Heritage Month 2024 takes place during a pivotal U.S. election season. To better understand the sociopolitical concerns of Hispanic consumers of voting age, Horowitz Research has released new findings on consumer attitudes toward news representation on current events.

Consumer Technology Association Senior Director of Innovation and Trends Brian Comiskey will address Forecast 2025 attendees on November 13 in an electrifying discussion on how to stay ahead in the ever-evolving broadcast landscape. Learn how to be in the room where it happens by clicking here!

At Forecast 2025, new media entrepreneur and best-selling author Matt Britton returns to the radio and television industry's premiere C-Suite symposium and cuts the cord on nebulous AI chatter. "AI Unplugged: Transforming the Future of Radio and TV Broadcasting" pinpoints the specifics that are revolutionizing the broadcast landscape for radio and television.

It describes itself as "a global creator company" founded in 2016 "to inspire a new order in the marketing, advertising, and media landscape." Now, it has forged a "unique partnership" with the leading audio content creation and distribution company in the U.S. that seeks to provide creators and marketers additional opportunities to reach their audiences.

In the last month, Rosemary Ravinal has spoken at public hearings and civic action rallies before hundreds of people. In preparation, the public speaking coach realized that there are significant differences in the structure of remarks delivered in these settings. She offers lessons learned and what experienced speakers and novices alike need to consider.

There's a "historic" addition to the agenda of the 2024 NABOB Fall Conference and Power of Urban Radio Forum, which begins October 9 at the historic Mayflower Hotel on Connecticut Avenue. And, it sees a gathering of CMOs from some of the nation's biggest advertisers coming together to discuss critical advertising issues and media concerns.

Some 64% of respondents of voting age are concerned about the media’s ability to shape perceptions and opinions, while 73% agree that it is “important to hear different voices and perspectives… so they can form their own opinions about things.” Those findings come from a just-released Hispanic consumer study on social, cultural and political shifts.