A “reimagined” advertising sales and integrated marketing division at Sinclair Inc.’s broadcast group and a “dynamic new brand focused on news-news content and original programming” has been launched by the company led by Chris Ripley and Rob Weisbord.
Starting in February, Sinclair’s sales division will become AMP Sales & Marketing Solutions, described as “a unified advertising sales and integrated marketing team, delivering innovative, creative, and tech-forward campaigns for brands across the U.S.”
The latter offering, AMP Media, will serve as the umbrella for such content as podcasts including “The Triple Option,” “Throwbacks” and “Unfiltered Soccer with Landon Donovan and Tim Howard.”
Sinclair SVP/Chief Revenue Officer Ryan Moore commented, “This transformation to AMP Sales & Marketing Solutions is more than a rebrand- it’s a strategic evolution designed to empower Sinclair’s sales teams with tools, opportunities, and support to thrive in a changing industry. From recruiting and onboarding to training and tools, we are revamping our internal processes to build a stronger, unified team with cutting-edge resources, positioning AMP Sales & Marketing specialists to deliver even greater impact for clients and for their careers.”
For Sinclair, “These developments represent key milestones in the company’s ongoing transformation to expand its offerings and redefine how it engages clients, audiences, and partners,” Sinclair said.
Weisbord, who serves as Sinclair’s Chief Operating Officer and President of Local Media, commented, “As Sinclair continues its transformation from a traditional broadcast company to a multi-platform media organization, the launch of AMP Sales & Marketing Solutions and AMP Media signals our commitment to reshaping how we engage with consumers and deliver value to clients across all media touchpoints, focusing on One Partner, Endless Possibilities. These bold initiatives reflect our ongoing efforts to innovate, drive growth, and enhance our impact across the evolving media ecosystem.”
Sinclair plans to unveil a new client-facing landing page and comprehensive media campaign in the coming weeks to formally introduce AMP to the market. The campaign will include a mix of linear, digital, OTT/CTV, social, audio, and other consumer-facing platforms.
