Broadcast television station group Gray Media has expanded its advertising capabilities through a strategic partnership with DSP and AI solutions platform Madhive.
The agreement is designed to further accelerate Gray’s ability to deliver data-driven, high-performance campaigns for local businesses and agencies nationwide.
“At Gray, we’ve built our business on a commitment to innovation and collaboration,” said Mike Braun, Chief Digital Officer of Gray Media. “Partnering with Madhive aligns with our vision for the future of local media, providing the technology and insights needed to drive smarter planning, greater efficiency, and stronger outcomes.”
The pact allows advertisers to, in Gray’s words, “execute smarter planning, activation, optimization, and measurement across the campaign lifecycle through a more streamlined workflow.”
Gray will also gain access to Maverick AI media ad sales product tied to campaign planning, activation, optimization, and measurement.
