The Portland, Ore., data, research and strategy consultancy for the media, advertising and technology industries founded by Brian Wieser, has expanded its analysis of the top global ad markets beyond North America and plans to grow to 50 markets in 2027.
For now, the U.S., Canada, U.K., Germany, France, Australia, Brazil, India, Japan, and South Korea, are the areas Madison & Wall covers, now that ex-WARC executive James McDonald is Managing Director of Global Markets and Michael Leszega has exited MAGNA to become a senior analyst.
With McDonald and Leszega on board, the big takeaway from Madison & Wall is this: the worldwide advertising market is bigger, more concentrated, and less local.
