Adbiz

One of the most important lessons public speaking coach Rosemary Ravinal teaches her coaching clients is "deceptively simple": Effective communication has architecture. "Whether you're answering a question in a meeting, making an argument, or speaking to the media, structure helps your audience follow your thinking and remember it."

The global retail media market's ad investment projections are forecast to surpass $200 billion in 2026 and reach $223.4 billion by 2027. However, newly released data from WARC Media show growth is slowing and heading into the single digits. The U.S. appears to be exempt from this worldwide review of ad activity trends.

Upfront advertising activity still matters a lot. And, that's what concerns Brian Wieser of Madison & Wall. Before the 2026-2027 Upfronts began, his firm expected linear TV upfront volumes to decline by 4.4%. As the summer progressed, it appeared that the market was "somewhat weaker" than initially expected. 

As AdLarge's VP of Ad Partnerships, the organization gains an individual whose resume includes roles at Scripps Networks, Discovery, and the National Hockey League — an individual lauded for "an extensive track record of developing brand partnerships and integrated sponsorship programs."

Los Angeles-headquartered entertainment technology company and studio Cineverse's VAUDIO takes an advertiser's existing podcast, radio or streaming-audio commercial, adds the visuals required for television, and can activate the campaign across connected TV  inventory without requiring a traditional video shoot.

A pair of privately owned radio stations serving communities to the west of Fort Bragg, N.C., in the Sandhills region are the latest to sign on for digital advertising white label services offered by Townsquare Media through its Townsquare Ignite segment.

The audience was massive, the cultural relevance undeniable, and the pressure on brands to participate intense. Now that the 2026 FIFA World Cup has ended, media companies are confronting a troubling possibility: many advertisers may have already spent most of their 2026 media budgets, HispanicAd's Gene Bryan worries.

For some in broadcast media, professional voice cloning powered by advanced AI technology is of keen interest. For the President of Oink Ink, it is a new business endeavor he hopes radio broadcasting companies will consider for their stations.

The University of Florida's commercial radio stations are getting a new sales partner: the publicly traded licensee led by Chris Forgy. The company will take over advertising for the Gainesville AM/FM pair in September in an arrangement that also makes Saga Communications a partner in training the school's journalism students.

AI is transforming the content search and discovery experience, but an ungrounded large language model (LLM) can only answer based on its training data. This, says Gracenote, limits its ability to stay current. In the world of TV, this limitation can have a negative impact on the user experience.

XR Extreme Reach and AdImpact have partnered to help deliver deeper data and insights across local TV and digital channels for political campaigns. The partnership brings together AdImpact's measurement data with XR's ad serving insights, and is designed to deliver local market visibility and faster reporting.

Advertisers can’t buy listeners who don’t hear ads, and AM/FM radio reaches nearly double the percentage captured by the combined ad-supported audience of Spotify, Pandora, and podcasts, according to new data from Edison Research at SSRS.

The selection of ARC Software is designed to centralize affiliate research, maintain station and contact information, streamline agreement workflows, and strengthen long-term station relationships across the affiliate network for a faith-based audio content creator and distributor.

“With entries from over 40 countries, New York Festivals TV & Film Awards honors the exceptional and innovative content being created today on all continents and seen across all platforms," said EVP Rose Anderson. "We respect the achievements of the many talented men and women who make up the worldwide creative community."

There are some 68 million Hispanics in the US, but only 5% of ad budgets target this lucrative and trendsetting consumer audience. This was shared across the 2026 Hispanic Radio Conference in Phoenix in late May, and proved to be a passionate topic of discussion on the latest NASBA Broadcast Advocate podcast.