Adbiz

New data suggest the first advertisers to use ChatGPT are having an abysmal experience, with putrid click-through rates that suggest a reach medium such as Radio or TV may be better choices.

Advertising performance platform VideoAmp has brought to market new first-party data integrations with NCM and Sirius XM. It is a move that widens the coverage of VideoAmp's VXP planning tool and sends broadcast media yet another message that it has competitors for ad dollars everywhere.

What fascinates public speaking coach Rosemary Ravinal about acceptance speeches is that they compress a lifetime of work into seconds. Winners typically get about 45 seconds, so every word matters. This raises a question: How do you deliver a great acceptance speech when the spotlight suddenly finds you?

Guideline is moving forward with the expansion of its Ad Intelligence Insights service with the release of Local Dynamics, a subscription report designed to enable agencies, publishers, and station groups to meet evolving market demand with transaction-level benchmarking.

While LLMs are powerful, they are also "knowledge-locked" to their training data, potentially leading to ‘hallucinations' and incorrect responses. To bridge this gap, grounding is essential to connect AI to supplemental, real-world data sources, says Nielsen-owned Gracenote in a new report.

Comcast's FreeWheel now has a direct integration with Tunnl. The timing suggests that the start of 2026 midterm election media buying is nearing — and FreeWheel is ready to bring political and issues-based advertisers as many connected TV and streaming avails as necessary to get an Election Day victory.

The broadcast media industry's premier gathering for multicultural audio programming and marketing leaders is bringing two of the industry’s most energetic and authentic personalities to the stage as co-emcees. The 2026 Hispanic Radio Conference is scheduled for the Hilton Phoenix Tapatio Cliffs Resort on May 27-28.

Federal income tax returns are due in less than a month, and one brand has taken to cable television to help bring in new customers and repeat business, based on the latest Spot Ten report courtesy of Media Monitors.

"The talent, perspective, and dedication of this year’s Board will help advance the Foundation’s mission to recognize excellence in media and support the next generation of women shaping the industry," said Becky Brooks, President of AWM/F.

Sigma Audio Networks' InterWave is being marketed as a new digital audio network designed to connect advertisers with multicultural audiences across "premium digital audio environments" at scale. The platform provides marketers and media buyers with access to more than 210 million monthly unique listeners.

Comcast-owned streaming ad platform FreeWheel has brought to life an AI agent infrastructure, powered by its Model Context Protocol (MCP) server and intelligence tools, that embed artificial intelligence in "premium" video transactions. This, says FreeWheel, allows buyers and sellers to automate workflows.

Some 233 million — or 81% of Americans aged 12 and over — consumed online audio in the last month. Furthermore, some 219 million Americans over the age of 11 — or 76% — listened to online audio in the last week. That's the big takeaway from The Infinite Dial 2026, released by Edison Research at SSRS.

Media multitasking is no longer just a Gen Z habit. According to new research unveiled this week at Connected TV World Summit 2026 in London, more than half of adults aged 45–54 now watch video clips on their mobile phones while watching television.

With celebrity-led teams, live competitions, a platform for global fan participation, and next-gen media experiences, the Global Gaming League (GGL) is building "the first entertainment system for the world’s largest and most engaged audience." The nation's top radio ownership group believes in its growth potential.

Television "continues to play a powerful role in creating brand awareness and influencing consumer purchase decisions." That's a key finding from a study conducted by the trade association squarely focused on attracting marketers and advertisers to local broadcast TV.