NEW YORK — Media performance platform VideoAmp has unveiled “an AI-powered reporting experience” that is designed to allow media buyers and sellers to “interrogate” VideoAmp’s census-level campaign measurement in plain English.
The result? Ready-to-use data in reports tied to the first phase of a VideoAmp “evolution” toward a fully AI-powered media performance platform.
“Designed for agency, brand, and publisher teams, the experience eliminates the manual workflow of exporting data, rebuilding charts, and translating dashboards, which has historically stood between measurement data and client-ready outputs,” VideoAmp shares.
The first release covers advanced reach, frequency, and outcome measurement.
VideoAmp explains, “Where many AI reporting tools sit as a conversation layer on top of the data, this experience is built into VideoAmp’s measurement itself. By design, the AI cannot fabricate answers, pull data from other advertisers, or interpret the measurement on its own terms. When data is insufficient or conclusions rest on partial data, that is relayed and any caveats are explicitly flagged. Outputs and deliverables are built from report summaries to provide ready-to-use visualizations, direct answers, or cuts of the data shaped to specific questions — all grounded in the same census-level measurement the industry already uses to plan, measure, and defend investment decisions.”
The release is the first in a series of AI-driven experiences VideoAmp has planned for 2026, and begins with a beta program including select clients who are integrating AI-powered reporting into active client workflows, with Omnicom Media as a first-adopter.
