AI-driven broadcast technology company Futuri has brought to market a revenue intelligence platform for media sales teams.
As the company founded by Daniel Anstandig believes, TopLine Enterprise streamlines disparate research, outreach, creative, and attribution tools into a single workflow for media sales teams.
Prospecting, outreach, CNAs, account plans, and proposals are customized for each client, leveraging Futuri’s Data Platform, which incorporates CRM data with market intelligence. Beta partners reported that deals closed 50 to 70 percent faster, and account executives reclaimed up to 18 hours per week from administrative work.
Futuri explains, “By 8 a.m., a typical media account executive has already lost two hours building a prospect list by hand, before making a single call. TopLine Enterprise closes that gap: built on each client’s first-party data, it unifies prospecting, proposal generation, and pipeline management into a single workflow, so sellers spend their time on the parts of the job only a human can do. The platform launches after a beta deployment with some of the largest and most complex sales organizations in the U.S.”
Anstandig elaborates, “Every media company in America is being asked to grow revenue. TopLine Enterprise gives media organizations a way to do it without hiring, depending on the ad market, or using inventory they don’t have. It’s the first revenue platform built to close the gap between the data media companies sit on and the deals they book. Topline doesn’t cost money, not having it does.”
