NEW YORK — Omnichannel outcomes platform Teads has reached an integration agreement with Havas Media Network that places its Audience Planning API technology into Havas’ Converged.AI platform.
This, say the companies, allows planners to activate audiences directly from Havas’ planning environment.
And, it marks Teads’ first agency integration for audience activation built on an agency platform and activated through Teads Ad Manager.
The integration gives planners the ability to define audiences natively within the platform, leveraging existing planning logic and data inputs, and push those exact audience definitions directly into Teads Ad Manager (TAM) for seamless activation.
“This integration strengthens Converged.AI’s ability to translate audience strategy into execution with precision and transparency,” said Jamie Seltzer, Global Chief Data & Technology Officer for Havas Media Network. “By combining Match.AI with Teads’ embedded Audience API, we activate audiences at scale and with confidence, freeing our teams to focus on more strategic tasks.”
The Converged.AI integration with Teads’ Audience API is now live across France, Germany, Italy, Spain, the UK, and the United States, with scope to activate further markets in the future.
