Adbiz

 Howard Horowitz, the founder and CEO of Horowitz Research, is planning for his retirement. As part of that goal, he has sold his company to another notable insights and strategies consultancy.

The U.S. Hispanic population is ever-growing and diverse. How it is influencing every aspect of the economy, culture, and marketing today? An opening keynote session at the Hispanic Radio Conference, held June 14-15 in Miami, will address that question.

The variety and accessibility of Asian-led content has exploded in response to consumers’ growing interest.  But, how has the Asian American consumer reacted to this growth? Newly released Horowitz Associates data show they're eager to embrace whatever new offering arrives in the U.S.

How do you select an emcee? And if you are tapped to be an emcee, how do you make the most of the opportunity and bring value to the event? This column from veteran PR professional Rosemary Ravinal is designed to alleviate any fears you may have before appearing behind the mic.

Two state broadcasters associations have launched a wide-scale initiative designed to teach high school media students real-world radio skills. The students can curate and schedule music, record radio breaks, produce news and sports stories, interviews, and public service announcements.

Moms in the U.S. are spending more time on the Internet, increasingly embracing digital devices, and using TikTok more. Those are some of the key findings from the just-released Moms and Media 2023 report from Edison Research.

Within the last week, Geoffrey Hinton departed Google over his outrage that Artificial Intelligence was being rapidly integrated into various new technology use cases, without the proper QC considerations. At the same time, the NAB points out, the first AI-generated television commercials were released. While the creative was imperfect, it could bring benefits to linear and digital video media in the years to come.

From live sports rights being snapped up by broadcast television companies to the rise of "FAST" channels, ad-supported video options appear to be in a renaissance ... no? Data from PQ Media paints a much different portrait — one that says ad-supported media's share of consumers' media time is shrinking rapidly.

Each year, the Hispanic radio community recognizes its outstanding leaders at the Medallas de Cortez awards ceremony, a highlight of the Hispanic Radio Conference. For the 2023 event, the partner and Chief Contact Strategist at d expósito & Partners will be honored with a special award for Distinguished Leadership in Hispanic media.

Galaxy Media Partners is more than just an owner of radio stations in the Empire State. Its staged numerous events of late, namely food and wine festivals. Now, the company led by President/CEO Ed Levine is the owner of the largest car show in the Northeastern U.S.

The City of New York has its challenges, and among them is keeping mom-and-pop retailers, restaurants and other goods and services providers healthy and long-lasting. The owner of stations such as Q104.3, Z100 and KTU is now doing its part to ensure their survival across the Five Boroughs.

New research shows that fillers can be beneficial to both the speaker and listener. Veteran public relations professional and public speaking consultant Rosemary Ravinal unpacks that big revelation in this Media Information Bureau column.

It's an evening recognizing the LGBTQ+ community and celebrates organizations creating a more inclusive and equal world. Performances from top recording artists are a part of the event scheduled for June 15, and it's thanks to the nation's No. 1 linear media advertiser and the biggest owner of radio stations.

Consumer-packaged goods (CPG) advertisers now have a way to make TV advertising "more relevant and performance-driven across the entire streamer’s journey." That's what Roku is touting, thanks to a partnership signed today with a major grocery delivery service.

What sets Procter & Gamble Co. apart from its peers when it comes to its commitment to reaching consumers via traditional AM and FM radio? That's one question we asked Radio Advertising Bureau President/CEO Erica Farber upon learning of the honor being awarded to P&G.