Is Ad-Supported Media Really In Consumption Decline?


From live sports rights being snapped up by broadcast television companies to the rise of “FAST” channels, ad-supported video options appear to be in a renaissance … no?

Data released on Monday from PQ Media paints a much different portrait — one that says ad-supported media’s share of consumers’ media time is shrinking rapidly, and this trend will only continue over the next five years.

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