Asian American Content: What It Means For Representation


The variety and accessibility of Asian-led content has exploded in response to consumers’ growing interest. From feature films to Netflix’s Squid Game, and even K-Pop, interest in audio and video entertainment has extended beyond Asian Americans to the total market.

But, how has the Asian American consumer reacted to this growth? Newly released Horowitz Associates data show they’re eager to embrace whatever new offering arrives in the U.S.

Please Login to view this premium content. (Not a member? Join Today!)