Adbiz

It's a heritage footwear brand and creator of the boat shoe. And, it is now making data-backed decisions around its audio assets by using the Veritonic audio research and analytics platform.

"The proliferation and rising popularity of a myriad of digital channels over the past decade has made the measurement of media effectiveness increasingly complex," says Mike Campbell, the head of international effectiveness at Ebiquity. In his view, the 2020s will be defined as a time when "a real shift" to an effectiveness-led media planning strategy starts.

The Corporation for Public Broadcasting has selected the Poynter Institute to develop the next iteration of its Editorial Integrity and Leadership Program. Fifty public media news editors will be eligible to receive leadership training "to ensure they are well positioned to meet their communities’ information needs."

After more than a decade, the standard terms and conditions for internet advertising — first developed in May 2001, updated in 2010 and 2018 — will be "significantly overhauled." That's the message from the IAB, the President/CEO of the 4 A's, and the CEO of the ANA.

What are actual AM radio station leaders doing to ensure their survival at a time when electric vehicles are removing the kHz band from their in-dash audio entertainment systems? Marc Beaven, GM of two Baltimore AMs, spoke with Editor-in-Chief Adam R Jacobson in December 2022, and his comments remain as timely as ever. LISTEN HERE

The media investment group of WPP has moved forward with an expansion of its Media Inclusion Initiative (MII). This includes a 5% pledge from GroupM to allocate spend across Black, Hispanic, AAPI and LGBTQ+ owned and/or focused media. Urban One's CEO cheered the news.

While many marketers and ad buyers are prepping for a predicted slowdown, household finances, even with savings drawdown and increased credit card use, are good. And, while the labor market is tight, demand is strong, the VP and Regional Executive of the Federal Reserve Bank of Atlanta says.

At a women’s mentoring conference, veteran PR professional Rosemary Ravinal was paired with a young high-performing sales executive who voiced a litany of doubts about her abilities and accomplishments. She wasn’t alone. But, overcoming feelings of inadequacy can be accomplished, Ravinal shares in this column.

Leading economic indicators suggest an economic downturn is coming. But, what does that mean for media companies reliant on SMB ad dollars? Gordon Borrell points to radio's revenue trends as a sign the digital evolution is upon us — and it is only bound to get bigger in the coming months.

The United States remained the world’s largest media market at year-end 2022 but ranked eighth as far as spending growth, slipping from the third fastest-growing market in 2021. That's one key takeaway from PQ Media's Global Advertising & Marketing Spending Forecast for 2023-2027.

Looking at our smartphone produces a hit of dopamine, but when are we checking it too much? And how is it impacting attention spans as we watch TV? The team behind the Solitaire Bliss online card game surveyed some 2,000 Americans to find the answers, and they could be of keen interest to your ad sales and programming teams.

The average human attention span is 8.25 seconds. That’s 4.25 seconds less than in 2000, veteran Public Relations executive and "Zoom expert" Rosemary Ravinal notes. As she sees it, this is a product of digital information overload and social media, decreasing attention calls for clear, concise, and compelling communication. What's a public speaker to do?

Nearly 300 audio and podcast advertising influencers, including representatives from major brands, agencies and publishers, gathered on February 15 for Veritonic’s second annual Audio Intelligence Summit. The goal? To dive deep into key advancements and technologies in audio advertising.

TV is the most important influencer at all stages of the purchase funnel. That's one of the top findings in the just-released "2023 Purchase Funnel Study" from TVB, which sought to identify the importance of media platforms in influencing consumers during the purchase decision process.

The average television viewer may not give much thought to commercials outside of whether they’re entertaining or not. However, there is a rather complex science behind what commercials you see and when you see them. A Rensselaer Polytechnic Institute team says they've proved it.