Adbiz

That's a question Gordon Borrell and his Borrell Associates team sought the answer to. What did they find? Local ad buyers are looking to increase or start buying in 2023 on various types of media. Where do Radio, Streaming Audio, and Broadcast TV come in, compared to Social Media and SEM, which lead?

There are many techniques for managing fear when you speak. "Zoom expert" and veteran PR pro Rosemary Ravinal emphasizes the word "manage" because, she explains, "in truth the jitters or butterflies in your stomach will show up most of the time. The trick is how you deal with them." This column offers tips for overcoming those fears.

Jeff Smulyan first offered an exclusive glimpse into what's in his newly released book at Forecast 2023 in a conversation with Juliet Huddy. Now, he's shared more about his long and fascinating story with "Media Insultant" co-hosts Jackson Weaver and Keith Samuels, who offer excerpts of their chat for use in Episode No. 250 of the InFOCUS Podcast, presented by dot.FM. LISTEN HERE

The Coalition for Innovative Media Measurement (CIMM), the collaboration of companies focused on promoting innovation in media measurement, metrics and data, have launched five new "Working Groups" as part of their effort to support cross-media measurement.

Emmis founder and CEO Jeff Smulyan decided to put pen to paper, and put the story of his life as the head of the company — with some slight editing — into a book that officially goes on sale December 6. What can readers learn about business, entrepreneurship and what it is like to one day be called a genius and one week later being vilified by an entire city? It's all in "Never Ride A Rollercoaster Upside Down."

With a Radio-friendly tour in the works from Paul and Fred Jacobs and a return of an industry VIP reception presented by Quu, Beasley Media Group, Benztown, vCreative, Xperi, Skyview Networks, Radio Ink, and Radio + Television Business Report, the world's "coolest and most exciting event" — CES 2023 — received a big Media Preview from the association's leaders.

If you can’t collect on a client, it creates a major headache and impacts the bottom line. Has debt collection increased in need since the start of the pandemic? That's just one of the questions posed to Randy Neff, the 26-year executive at Szabo Media Collection Professionals in this fresh InFOCUS Podcast. LISTEN HERE

The SiriusXM subsidiary focused on programmatic digital advertising opportunities is widening its existing relationship with a key wireless home audio brand, becoming its exclusive programmatic sales representative of its advertising inventory.

New data from Omdia suggest Facebook parent Meta and Alphabet's YouTube aren't the leading challenges to broadcast and cable TV as 2023 awaits. Instead, it is Tik Tok — a big hit music influencer that some in Washington, D.C., want to ban for its supposed ties to the Chinese government in Beijing.

Continued high prices through most of next year and the Fed's decision to aggressively raise rates are leading households to pull back on spending and businesses to cut costs in response to slowing demand. That's the conclusion of an analysis released Monday by S&P Global Ratings.

One of the most powerful tools for optimal interaction with your audience is body language, says "Zoom expert" and veteran public relations professional Rosemary Ravinal. "Where you place your body either prioritizes YOU or makes your PowerPoint the star of the presentation," she says. Even if you think PowerPoints are a thing of the past, Ravinal's advice is worth heeding.

Edison Research’s quarterly “Share of Ear” study, an examination of time spent with audio in America, has been digested by the Cumulus Media and Westwood One Audio Active Group. Now that the third quarter 2022 release is out, what are the key findings from the latest report?

Omnicom Media Group (OMG) will be the first agency partner to leverage TelevisaUnivision's Hispanic household data graph for its brands — a move the Spanish-language media giant believes will expand "reach and resonance" with U.S. Hispanics.

It's an honor that singles out Albert Rodriguez for his leadership abilities in the field of technology and advertising. "Throughout his career, he has promoted and celebrated diversity in advertising and has helped address many community issues," the AAF said.

Being clear and concise are hallmarks of leadership communication says "Zoom expert" and veteran public relations executive Rosemary Ravinal.  In this latest column, Ravinal offers a video lesson on what four common words should only be used with caution.