Adbiz

Gordon Borrell and his team at Borrell Associates, actively preparing for the "Borrell Miami 2023" conference in early March, has released a fresh "Chart of the Week" that could be of particular interest to local AEs in broadcast radio and television. It answers the question of where local ad buyers get their "digital fix." And, spot cable comes in dead last among the stated media.

“Fake news” on social media, decried as a threat to democracy, is a subject nonresident senior American Enterprise Institute fellow Mark Jamison is speaking out about. He argues that giving users greater control of social media content moderation may be the best approach for ensuring misinformation is prevented from any mass dissemination.

Streaming video, social media, and gaming are helping to enable new business models and reshaping media and entertainment. But, Deloitte concludes in its just-released 2023 Media & Entertainment Industry Outlook, "the real story" for the coming year is that these three sectors are increasingly becoming more interdependent as part of a broader and richer media and entertainment ecosystem.

The 2023 Edelman Trust Barometer is out, and it reveals that business is now viewed as the only global institution to be both competent and ethical. How big is business' trust factor? It's huge.

The President of HRN/Hispanic Radio Network will sit alongside Entravision Communications/Sacramento leader Angelica Balderas; Fletcher, Heald and Hildreth attorney Francisco Montero; veteran programming executive Jesus Salas of Spanish Broadcasting System; and Eric Garcia, of TelevisaUnivision.

Swagger Institute, P1 Learning, AdCellerant and the National Alliance of State Broadcasters Associations (NASBA) have again teamed up to provide a virtual sales and management training summit scheduled for this week.

What does magic have to do with public speaking? They are both about transformation, says veteran public relations executive and “Zoom expert” Rosemary Ravinal. "Done right, the spoken word can galvanize, inspire, empower, and move people to action," she says in this new column.

Urban One has embarked on a research product with the goal to improve podcast ad technology to ensure equal monetization opportunities for all creators of audio content. The research, the company explains, "will specifically address the industry's generally limited brand safety technology capabilities" for consumers who identify as Black, Indigenous and "People of Color."

The Center for Sales Strategy (CSS) has released its latest annual report on the state of media sales in the U.S. What's the key takeaway from the latest Media Sales Report?

How significant is SaaS technology to NEXTGEN TV and ATSC 3.0? Very, the just-released Winter 2023 RBR+TVBR Special Report — a full-color digital magazine — shares. The publication, available to all RBR+TVBR Members, also notes that half of America’s TV stations are behind the curve with ATSC 3.0 readiness.

Stations and broadcast groups are encouraged to enter their best community service campaign from the past year. Award categories are based on market size, and both NAB members and non-members are eligible to enter.

When was the last time you did a personal brand inventory? Veteran PR pro and "Zoom expert" Rosemary Ravinal believes the start of a new year is a perfect time to review your professional and personal social media profiles, e-mail signature, how you dress and how you introduce yourself to others. "Plus, your verbal and non-verbal communication are among the many assets that are uniquely yours," she advises.

The Media Rating Council has announced which of its members have been appointed to serve on the MRC's Executive committee, each taking two-year terms that commenced on January 1.

A new report finds that, as the TV industry shifts to a multi-currency marketplace, the primary perceived benefit is improved integration of cross-platform inventory to better enable transacting and counting of all ad delivery and audiences across all forms of viewing. However, lack of collaboration, new demands on systems, and process changes are creating roadblocks in the transition.

The "Elevating Women in Audio: MIW & Luminate Mentorship" sees the MIWs teaming up with Luminate, the company with the technology powering the Billboard music charts. The mentorship represents the fifth year in a row MIW and Luminate are collaborating on the program designed specifically for women in music programming.