Adbiz

New data from The University of Michigan Consumer Sentiment Index revealed a slight increase in consumer confidence, potentially pushing the Federal Reserve closer to another rate hike in July. The news slowed down the market to open Friday following a Thursday rally.

The Pittsburgh-based company known for its media ad sales platform has released the agenda for its sixth annual Media Ad Sales Summit, scheduled for November 8-10, 2023 at the Conrad Fort Lauderdale Beach Hotel.

Brian Wieser, the respected financial analyst focused on media and technology companies, has taken his magnifying glass and combed through the latest U.S. retail sales data, released Thursday by the U.S. Census Bureau. There's 2.8% year-over-year growth on an unadjusted basis in May 2023. That's slower than the inflation rate increase seen in May. What does this mean for broadcast media?

Veteran PR executive and public speaking expert Rosemary Ravinal notes that three of her clients "are challenged by verbosity" in this column. Each has a different reason. What's her solution? "Brevity is the art of getting to the point. It’s in demand. And even those who do a lot of talking for a living can learn."

Is it additive or yet another concern for traditional AM and FM radio's sales executives? Perhaps the former is the case being offered to the industry by longtime partner Katz Media Group, which sees its streaming audio and podcasting sales division partner up with a global AdTech specialist in the mobile gaming arena.

Are you curious about what it takes to advance to agency leadership roles? An upcoming TVB Next Women webinar session hears from women directors about their current jobs and how they got there.

The 2023 Hispanic Radio Conference is on schedule for June 14-15 at the Intercontinental at Doral Miami, and a full agenda of learning sessions awaits attendees. With perfect timing as the conference wraps up its pre-planning needs, the Hispanic Marketing Council has released its 2023 Hispanic Market Guide — a comprehensive resource for media and marketers on the ever-changing U.S. Hispanic market.

A portfolio company of the private equity firm GTCR has agreed to acquire Mediaocean’s Lumina. This sees a rebrand, one that is designed "to provide an accurate, real-world view into industry spend and media cost that enables media owners to more effectively price their inventory and maximize growth."

What is data’s role in guiding the modern TV seller to success? A Marketron webinar held Thursday offered answers as to how data can optimize pricing and inventory, reveal seller performance and can provide pipeline insights, too.

Ahead of the Hispanic Radio Conference, Alma Agency founder and chairman Luis Miguel Messianu speaks with RBR+TVBR Editor-in-Chief Adam R Jacobson in this fresh InFOCUS Podcast, presented by dot.FM, about the particular strengths Spanish-language audio presents to brands seeking to grow sales and revenue. LISTEN HERE

The eighth Univision-branded store opened in partnership with Paradies Lagardère in airports across North America has arrived. And, it marks the first within the City of New York for the Hispanic-targeted broadcast network owned by TelevisaUnivision.

The Media Monitors Spot Ten Cable report continues to see one big OTT brand dominate the latest report, when taking into account total play counts for the week ending June 4. But, a new effort from DQ is worth examining.

The latest look at the Spot Ten TV report from Media Monitors shows a Unilever health and beauty aid product securing the top spot, by play count, as activity from a big home improvement retailer increases.

Although Derrick Raphael Pacheco, of the Department of Educational Leadership and Policy Studies at Florida State University, can conclude that not all individuals that identify as Afro-Latino may identify as Black, and vice versa, this unique subgroup of the Hispanic identity is one of the many “new” Latinos in the market.

If you are on the receiving end of the interruption, the unwarranted cut-in may feel like a display of disrespect or simply bad manners. Here's what you can do in response, courtesy of "Zoom expert" and veteran PR professional Rosemary Ravinal.