Adbiz

Data for the annual report, which compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management, shows progress in the ranks of female General Managers and Sales Managers. But, the MIWs say, the greatest challenge for women lies in Program Director/Brand Manager positions.

"Magic Mike's Last Dance" may not be a cultural phenomenon, but it is certainly buzzworthy. And, to help build that buzz, the film's marketing and promotion team last week turned up the heat at Spot Cable.

There are many myths about what constitutes good leadership communication, says "Zoom expert" and veteran public relations executive Rosemary Ravinal. "I love busting the...

What is the gap between women and men in broadcast media with respect to gender diversity? Attendees of the FCC's Communications Equity and Diversity Council Media Ownership Diversity Symposium received fresh insight and intelligence on the subject as Maria Brennan, President/CEO of The WICT Network, virtually presented findings of the "Par Study on Diversity and Inclusion."

As the media industry works towards becoming more inclusive, Nielsen’s Being Seen on Screen report provides a benchmark for measuring representation on TV. Nielsen expanded...

Thanks to a deal just signed between the two parties, the pairing of data from Cox Automotive with TV streaming data from Roku to better measure TV streaming advertising is now a possibility for auto marketers. The goal: For these spenders on auto advertising to better quantify exactly how advertising in streaming TV impacts web browsing, vehicle sales, and more.

As RBR+TVBR reported last week, Brian Wieser, the respected Wall Street and broadcast media ad revenue observer, revealed in a short note distributed via e-mail that January 27 would be his final day with GroupM/WPP. Where would Wieser be heading? He's just announced the creation of his own strategic advisory firm.

Is the IAB out of line for characterizing D.C. politicians as "extremists" who could destroy the U.S. advertising industry? That's the message coming from both the ANA and the 4A's ad industry advocacy groups, which have taken the unprecedented move of slamming the IAB for "the acerbic tone, texture and prescriptions" it offered at their recent ALM conference.

Got plans on Wednesday? The NAB has just shared news that an afternoon webinar on recruitment strategies for television and radio stations to draw new sales and programming talent is on tap. The event, “Retooling Your Recruiting Strategy for 2023,” is an NAB members-only event.

Borrell EVP of Local Market Intelligence Corey Elliott was joined by two key executives from AdCellerant in a webinar conducted Tuesday morning in which the three shared how companies can thrive during any impending recession. Some 500 participants were on the webinar, which we are pleased to offer excerpts from in this InFOCUS Podcast, presented by dot.FM. LISTEN HERE

When you think about body language, posture and energetic movement come to mind for "Zoom expert" and veteran public relations pro Rosemary Ravinal: power poses, crossed arms, dramatic gesturing, and such." In physical spaces, the larger the room, the bigger the gestures need to be." But what about the small expressions that serve as visual codes that convey feelings, emotions, and meaning in the small confines of the video frame?

Gordon Borrell and his team at Borrell Associates, actively preparing for the "Borrell Miami 2023" conference in early March, has released a fresh "Chart of the Week" that could be of particular interest to local AEs in broadcast radio and television. It answers the question of where local ad buyers get their "digital fix." And, spot cable comes in dead last among the stated media.

“Fake news” on social media, decried as a threat to democracy, is a subject nonresident senior American Enterprise Institute fellow Mark Jamison is speaking out about. He argues that giving users greater control of social media content moderation may be the best approach for ensuring misinformation is prevented from any mass dissemination.

Streaming video, social media, and gaming are helping to enable new business models and reshaping media and entertainment. But, Deloitte concludes in its just-released 2023 Media & Entertainment Industry Outlook, "the real story" for the coming year is that these three sectors are increasingly becoming more interdependent as part of a broader and richer media and entertainment ecosystem.

The 2023 Edelman Trust Barometer is out, and it reveals that business is now viewed as the only global institution to be both competent and ethical. How big is business' trust factor? It's huge.